Facebook Archives | What’s New in Publishing

FacebookWNIP

New research reveals Facebook click-through rates for publishers

What is the Facebook click-through rate for publishers? 2.5%. That’s according to Echobox, the AI-powered social publishing platform, who undertook an industry-wide survey taking in…

How publishers can make the most of emojis on Facebook

Are emojis a staple of your communication on social media? Or do you find them grating? No matter your personal view of emojis, there’s no…

Facebook Groups and Pages: what’s the difference for publishers?

The difference between Facebook pages and groups is profound, not just in terms of reach but also engagement. If you’re not particularly au fait with…

Facebook to pay publishers for hosting ‘high-quality’ content, on a dedicated news tab

As a part of a series of discussions he is hosting about the future of technology and society, Facebook CEO Mark Zuckerberg sat down with…

Podcast: Why we shouldn’t be cheering for Facebook’s downfall, with Axios

From data privacy to fake news to fluctuations in traffic to publishers, Facebook is a complicated topic. From the point of view of publishers, the…

Chasing ghosts: Facebook’s audience figures come under legal challenge

It’s hard to remember a time when Facebook wasn’t the subject of a major controversy, and this week is no different. Facebook has allegedly misled…

Goodbye Facebook? Snapchat poised to take the lead among younger users

The writing was already on the wall. “Facebook is losing younger users at an even faster pace than previously expected,” eMarketer reported earlier this year.…

Snap rises as Facebook falls

For so long, Facebook has been the classroom bully in social media, with Snapchat taking it on the chin when Facebook copied Snapchat’s Stories format…

Google-Facebook duopoly dystopia: Effects on publishers

Google and Facebook’s dominance of the digital advertising market is well documented. Pivotal Research’s Brian Wieser estimated at the end of 2017 that these two companies “accounted…

Facebook accused of deleting independent publisher pages

For quite some time now, and certainly since January’s change to its newsfeed algorithms, publishers have been right to be wary of Facebook and to…

After Facebook, what’s next? Publishers grapple with traffic fragmentation

Just last year, Parse.ly—a technology company that partners with digital publishers to provide web analytics and audience insights— reported on where audiences came from for…

With Facebook usage declining, what next for publishers?

With more than 2.2 billion monthly active users Facebook is the world’s largest online community. And it’s been a major source of traffic for publishers.…

Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

Facebook’s new ad-labeling policy has come under fire from publishers who are concerned that their news articles will be treated as political advocacy ads, and at least…

Facebook’s new influencer marketing search tool: good or bad?

With TechCrunch reporting that Facebook are working on a new search tool that allows brands to connect with social media creators – enabling them to…

New data casts doubt on Facebook’s commitment to quality news

Some recent data on the best-performing news brands on Facebook seems to show that high-quality new sources are getting less engagement on Facebook and lower quality sites…

Facebook has begun to rank news organisations by trust, Zuckerberg says

Facebook CEO Mark Zuckerberg said Tuesday that the company has already begun to implement a system that ranks news organizations based on trustworthiness, and promotes…

Key takeaways from Mark Zuckerberg’s Congressional appearance that media professionals should know

In the most high profile chapter in the Cambridge Analytica scandal, Facebook chief executive Mark Zuckerberg was grilled by US lawmakers on Capitol Hill yesterday (April…

Facebook’s data crackdown has two winners: Facebook and Google

Advertising industry worries Facebook response to user-privacy crisis will prop up a digital marketing duopoly. Facebook is putting tighter controls on data flowing through its giant…

Facebook ends experiment to take news out of users’ News Feed

Facebook has ended its Explore News Feed trial which separated publishers’ posts from those of family and friends. The social network ran a test last…

Viral publishers see sharp engagement drops on Facebook

WNIP reported last week how online publisher LittleThings had shut down after Facebook’s algorithm change cut its organic reach by 75 percent. But it’s not the…

Media Moments 2021
The key moments that have changed the media landscape during a transformative year
Read more
50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
Read more
Paywalls for Publishers
A guide to the latest paywall innovations and strategies
Read more
Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
Read more
6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
Read more
How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
Read more
The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
Read more
The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
Read more
The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
Read more
Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
Read more

How publishing can play its part in helping promote sustainable consumerism
So who is going to solve climate change? Even most casual observers of COP 26 concluded that it’s not going to be politicians. Before we depressingly conclude we‘re all doomed, let’s remember creative individuals have already designed and built many of the technologies and products we need to solve climate change. The scope of human …
Is Metaverse Advertising the Next Big Thing?
The Fortnite-based Travis Scott’s online concert in April 2021 brought together over 10 million virtual attendees. And this huge audience can and should be monetized. Such an idea lies at the core of metaverse advertising, which as many experts agree, is one of the most vivid emerging online ad trends for 2022. If CTV was …
How publishers can mine live events for long-lasting revenue opportunities
Last time I checked, publishers schedule and conduct events – whether live and in-person or virtually – for a singular reason. To generate additional revenues. Publishers have increasingly grown their live events businesses with the knowledge that the costs and efforts associated with generating a true live audience can be daunting. However, the real value …