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After Facebook, what’s next? Publishers grapple with traffic fragmentation

Just last year, Parse.ly—a technology company that partners with digital publishers to provide web analytics and audience insights— reported on where audiences came from for…

With Facebook usage declining, what next for publishers?

With more than 2.2 billion monthly active users Facebook is the world’s largest online community. And it’s been a major source of traffic for publishers.…

Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

Facebook’s new ad-labeling policy has come under fire from publishers who are concerned that their news articles will be treated as political advocacy ads, and at least…

Facebook Groups and Pages: What’s the difference?

The difference between Facebook pages and groups is profound explains WNIP’s Deputy Editor, Esther Kezia Thorpe, not just in terms of reach but also engagement.…

Key takeaways from Mark Zuckerberg’s Congressional appearance that media professionals should know

In the most high profile chapter in the Cambridge Analytica scandal, Facebook chief executive Mark Zuckerberg was grilled by US lawmakers on Capitol Hill yesterday (April…

Facebook’s data crackdown has two winners: Facebook and Google

Advertising industry worries Facebook response to user-privacy crisis will prop up a digital marketing duopoly. Facebook is putting tighter controls on data flowing through its giant…

Facebook ends experiment to take news out of users’ News Feed

Facebook has ended its Explore News Feed trial which separated publishers’ posts from those of family and friends. The social network ran a test last…

Viral publishers see sharp engagement drops on Facebook

WNIP reported last week how online publisher LittleThings had shut down after Facebook’s algorithm change cut its organic reach by 75 percent. But it’s not the…

Was LittleThings the canary in the coal mine for Facebook-dependent publishers?

The abrupt shutdown following Facebook’s recent algorithm change should make publishers nervous. LittleThings was a digital media startup that began in 2015 which published positive, uplifting…

Decline of organic reach on Facebook is affecting publishers’ branded-content studios

Over the past six months, the amount of money publishers spent to distribute branded content on Facebook has risen dramatically, according to Keywee, a content…

Pinterest, Google, & Instagram big winners as Facebook share of visits falls 8% in 2017

Looking back on 2017, we saw a major tide shift in how sites receive their traffic. After years of strong growth by Social Networks, Search finally…

The Facebook Armageddon

At some point over the past decade, Facebook stopped being a mostly harmless social network filled with baby photos and became one of the most…

Media execs talked about Facebook regulation in private meeting

Media execs have for years gathered together to gripe about Facebook and Google, but increasingly some are discussing a new concept — regulation. In a…

Facebook exits the newsroom: where does that leave publishers?

Facebook made its latest earnings announcement last week on the back of what Mark Zuckerberg dubbed a “hard” but “strong” year for the company. With time…

Google and Facebook make up less than 5 percent of publishers’ digital revenue

Google and Facebook are the biggest tech companies in terms of advertising and biggest traffic sources for publishers, but they still only account for less…

Google and Facebook are not really private

Google isn’t a right. Facebook and Twitter are not free speech. They are private companies. Google really isn’t a private company. If it continues to…

How Publishers Can Succeed In The Social Video Space
It’s widely recognised that younger audiences are spending far less time with traditional media in favour of digital media – and specifically social – which continues to dominate throughout the media landscape. For publishers, the time is ripe to adapt to suit their audiences’ new habits. By capitalising on the latest consumption trends, publishers can reclaim …
View From The Buy Side: Mobile Advertising
In 2018 people in the UK will spend an average of 2 hours and 7 minutes every day on mobile devices compared to 1 hour 56 minutes on desktops and laptops, according to eMarketer. Unsurprisingly, advertising budgets are following consumers’ eyeballs with more than half of all digital ad spend going on mobile ads. There …
Top 5 Programmatic Problems For Brands
Programmatic advertising accounts for 79% of all UK digital display ad spending (£3.39 billion out of £4.29 billion), and that share will reach 85% by 2019, according to eMarketer – for many publishers, it’s a significant and growing source of revenue. Increasingly, however, we’re seeing more and more questions being asked about the efficiencies of …