Podcast: Why we shouldn’t be cheering for Facebook’s downfall, with Axios
From data privacy to fake news to fluctuations in traffic to publishers, Facebook is a complicated topic. From the point of view of publishers, the…
Chasing ghosts: Facebook’s audience figures come under legal challenge
It’s hard to remember a time when Facebook wasn’t the subject of a major controversy, and this week is no different. Facebook has allegedly misled…
Goodbye Facebook? Snapchat poised to take the lead among younger users
The writing was already on the wall. “Facebook is losing younger users at an even faster pace than previously expected,” eMarketer reported earlier this year.…
Snap rises as Facebook falls
For so long, Facebook has been the classroom bully in social media, with Snapchat taking it on the chin when Facebook copied Snapchat’s Stories format…
Google-Facebook duopoly dystopia: Effects on publishers
Google and Facebook’s dominance of the digital advertising market is well documented. Pivotal Research’s Brian Wieser estimated at the end of 2017 that these two companies “accounted…
Facebook accused of deleting independent publisher pages
For quite some time now, and certainly since January’s change to its newsfeed algorithms, publishers have been right to be wary of Facebook and to…
After Facebook, what’s next? Publishers grapple with traffic fragmentation
Just last year, Parse.ly—a technology company that partners with digital publishers to provide web analytics and audience insights— reported on where audiences came from for…
With Facebook usage declining, what next for publishers?
With more than 2.2 billion monthly active users Facebook is the world’s largest online community. And it’s been a major source of traffic for publishers.…
Publishers stop Facebook ad spending over policy that treats publishers as political advertisers
Facebook’s new ad-labeling policy has come under fire from publishers who are concerned that their news articles will be treated as political advocacy ads, and at least…
Facebook’s new influencer marketing search tool: good or bad?
With TechCrunch reporting that Facebook are working on a new search tool that allows brands to connect with social media creators – enabling them to…
New data casts doubt on Facebook’s commitment to quality news
Some recent data on the best-performing news brands on Facebook seems to show that high-quality new sources are getting less engagement on Facebook and lower quality sites…
Facebook has begun to rank news organisations by trust, Zuckerberg says
Facebook CEO Mark Zuckerberg said Tuesday that the company has already begun to implement a system that ranks news organizations based on trustworthiness, and promotes…
Facebook Groups and Pages: What’s the difference?
The difference between Facebook pages and groups is profound explains WNIP’s Deputy Editor, Esther Kezia Thorpe, not just in terms of reach but also engagement.…
Key takeaways from Mark Zuckerberg’s Congressional appearance that media professionals should know
In the most high profile chapter in the Cambridge Analytica scandal, Facebook chief executive Mark Zuckerberg was grilled by US lawmakers on Capitol Hill yesterday (April…
Facebook’s data crackdown has two winners: Facebook and Google
Advertising industry worries Facebook response to user-privacy crisis will prop up a digital marketing duopoly. Facebook is putting tighter controls on data flowing through its giant…
Facebook ends experiment to take news out of users’ News Feed
Facebook has ended its Explore News Feed trial which separated publishers’ posts from those of family and friends. The social network ran a test last…
Viral publishers see sharp engagement drops on Facebook
WNIP reported last week how online publisher LittleThings had shut down after Facebook’s algorithm change cut its organic reach by 75 percent. But it’s not the…
Was LittleThings the canary in the coal mine for Facebook-dependent publishers?
The abrupt shutdown following Facebook’s recent algorithm change should make publishers nervous. LittleThings was a digital media startup that began in 2015 which published positive, uplifting…
Decline of organic reach on Facebook is affecting publishers’ branded-content studios
Over the past six months, the amount of money publishers spent to distribute branded content on Facebook has risen dramatically, according to Keywee, a content…
Pinterest, Google, & Instagram big winners as Facebook share of visits falls 8% in 2017
Looking back on 2017, we saw a major tide shift in how sites receive their traffic. After years of strong growth by Social Networks, Search finally…