Through Covid, journalists have regained the public’s trust in the press
OPINION The British public have a turbulent relationship with the publishing media. In May we read reports that in a YouGov poll almost three-quarters of…
Publishers’ social dilemma
Netflix’s latest documentary hit, The Social Dilemma, is a sobering and spine-chilling take on the reality we live in. The film combines expert interviews with…
Unmasking app spoofing for publishers
OPINION Increasing amounts of publishers are transitioning from print to digital to widen their virtual presence, following restrictions on physical experiences to limit the spread…
Why do publishers ignore a crucial component of their paywall?
Online news and magazine publishers have seen shifts in the industry accelerate this year due to the global health crisis. During May, FIPP held a webinar which summarized the…
Streaming in 2020-2021: What should publishers and advertisers expect?
Video streaming has become the new black. It has dramatically increased popularity and is expected to account for 82% of all internet traffic by 2022.…
Memberships are at the core of everything we do: elDiario.es
The Fix launched Toolbox, a series on digital tools used by the media. The aim of Toolbox is to help managers pick the most appropriate tools for…
Why TikTok has come of age during the COVID crisis
OPINION As COVID-19 continues to disrupt business and society, TikTok provides an engaging platform for publishers to reconnect with a new generation of customers. With…
Google News favours mainstream media. Even if it pays for content, will local outlets fall further behind?
Google’s role in delivering audiences to news outlets has been under scrutiny of late. The Australian Competition and Consumer Commission’s initiative to redirect advertising revenue from Google…
Publishers have attracted more readers during the pandemic, and seen subscriptions boom: Art of retention through community building
OPINION It’s time for publishers to take their brands off the page and screen, and integrate them into people’s lives to keep the subscribers they’ve…
How publishers can bring their events online: A guide
OPINION Events have become a necessary part of many publishers’ business models in recent years and this trend has been accelerated by Covid-19 restrictions. However,…
We’re not ready for flawless machine translation, but it’s coming
OPINION It has become a common trick: You read an article about artificial intelligence and then you realize, after a full paragraph, that what you…
Future-proofing your media business in our post-pandemic world
OPINION The worldwide spread of COVID-19 has had a quick and damaging effect on the global economy, with businesses across all sectors feeling the effects…
First to the party? How publishers are wooing advertisers
Browser and regulatory changes are limiting the scope of third-party cookies, forcing the advertising industry to refocus on privacy. Indeed, digital advertising is entering a…
What Tony Haile gets wrong about zero-sum publishing
OPINION In his recent editorial for Columbia Journalism Review, Scroll CEO Tony Haile – whom I like and consider to be one of the brightest…
How publishers can amplify ad revenues with AMP
AMP is already five years old, but there is still some apathy among publishers towards adopting the framework. This reluctance means many are missing out…
2020 has transformed brand safety and consumer outreach: Where do we go from here?
2020 was always set to be a transformative year for advertising. From the emergence of CTV to the diminishing focus on third-party cookies, marketers were…
AOP CRUNCH 3.3: Is purpose beyond profit the answer to a healthier ad industry?
OPINION Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural…
Too big to fail: What the Facebook boycott means for brand safety
“It was the best of times, it was the worst of times.” It seems like Dickens’ quote represents 2020 more than anything. We live in…
In a publishing COVID-19 world is networking still a thing?
OPINION There was a time when I was a monthly columnist for Publishing Executive magazine. Each year my editor asked me to do a tips…
Publishers have an opportunity to win with the evolving role of identity
In a single blog post back in January, Justin Schuh, Director, Chrome Engineering, served notice that the time is almost up on the use of…
