Publisher challenges using first-party data are everyone’s problem
The digital media space is experiencing a reversal of its usual order. Typically, what matters to advertisers is seen as equally vital for publishers. Currently,…
Publishers: Stop relying on standard content taxonomies
The deprecation of the third-party cookie is forcing publishers to rethink the business models that they’ve been using to monetize their compelling content. Contextual advertising…
Global UK ad spend bounced back, but the industry is not out of the choppy waters yet
Also, what does it mean for creativity? The disruption we’re facing in 2022 has led many to argue that this year is in fact ‘2020…
From Fly-bys to Super Fans: Re-thinking your audience development and engagement strategies
At AOP’s first in-person CRUNCH event of 2022, Charlotte Tobitt, UK Editor at Press Gazette, spoke with a panel of industry experts about audiences: how…
What are the benefits of better knowledge management for content engagement and reach?
Publishers are aware of the challenges they face in a disruptive and competitive environment, but many do not know how to maximize the value of…
Bypassing paywalls: The need-to-know for publishers
One of the highest search results around the keyword ‘paywall’ is bypass, which is a serious concern for publishers when integrating a paywall into their…
Making the Cross Industry Programmatic Taskforce work
The creation of the Cross Industry Programmatic Taskforce earlier this year is a very encouraging and positive step forward. It is great to see parties…
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model…
The rise of ethical advertising
Around 80% of global digital ad spend goes to the walled gardens, despite people actually spending half their time outside of these ecosystems on the…
How publishers can make sense of the fragmented first-party ID landscape
While it’s always better to have options, too much choice can drive confusion. In the race to find an alternative to third-party cookies, publishers and…
Top 5 trends for programmatic ads in 2022
The programmatic ad market is evolving in response to recent tech developments and is shifting user-behavior patterns. While the changes may not be overwhelming, stakeholders…
The publishers’ guide to navigating the cookieless future
If we’ve learned anything by now, it’s that the cookie conundrum is a tough one to crack. In the years following its much-publicised declaration to…
(Don’t) throw caution to the wind! The challenges facing advertisers in 2022
Advertisers had little reason to smile at the outset of the pandemic. Budgets were slashed to the bone, consumers became more cautious, and figuring out…
Newsletter Walls: How a French publisher is innovating to increase its subscriber base
“Our paywall conversion rates have increased by an impressive 40%” Digital publishers today face numerous challenges in finding new, innovative ways to build a sustainable…
As content consumption continues to diversify, user-generated video is the greatest growth hack for publishers
The ‘pivot’ to video looks set to be a major trend this year. Even Facebook has re-ignited its own ‘pivot’ as it addresses what Zuckerberg described…
How publishers can help advertisers fill the data void
With the replacement of Google’s Federated Learning of Cohorts (FLoC) with ‘Topics’ and the extension of the Privacy Sandbox to Android, the digital marketing industry…
Five things you need to know about content-led marketing in 2022
5 things to consider when working with advertising partners on content-led marketing campaigns Every year, the World Media Group releases its Global Content Marketing Futures…
Blazing a trail for the Ramblers Let’s Walk Together campaign
When the Ramblers asked Immediate to develop a campaign to grow awareness of the charity’s activities, boost web traffic and drive membership, we put our…
Hot “Topics”: What the death of the cookie really means for publishers
FLOC is defunct. Google’s original initiative to address privacy concerns and close the gap between targeting and tracking caused by the end of the cookie…
Greater transparency for all? Industry experts react to new Cross Industry Programmatic Taskforce toolkit
As the Cross Industry Programmatic Taskforce releases a toolkit to reduce online ad spend waste, digital advertising insiders have been responding to the news. The…
