Ads.txt errors – here’s what the data says
Adoption of Ads.txt by publishers has grown quickly over the last six months. While many publishers view this as a nuisance, they are deploying an increasing number of…
How publishers can drive up traffic using Flipboard
The ever-growing threat of a simple algorithm change to Facebook or Google continues to loom over publishers, but Parse.ly’s latest traffic report has a few…
Magnetic – Putting Trust in Context
The first use of the term “post-truth” can be found in the late Serbian-American playwright Steve Tesich’s 1992 essay ‘The Nation’ – but it wasn’t…
Ad Tech, GDPR & Data Protection – The future’s bright, but not as we know it..
It’s generally understood that if you’re putting the data subject at the heart of your design, policy and risk management then you can’t go far…
Rebuilding Trust In Programmatic Advertising
The Programmatic Advisory is a market-leading, independent consultancy that specialises in helping advertisers and publishers understand where the gaps are in their programmatic media-buying or…
How Publishers Can Succeed In The Social Video Space
It’s widely recognised that younger audiences are spending far less time with traditional media in favour of digital media – and specifically social – which continues…
View From The Buy Side: Mobile Advertising
In 2018 people in the UK will spend an average of 2 hours and 7 minutes every day on mobile devices compared to 1 hour…
Top 5 Programmatic Problems For Brands
Programmatic advertising accounts for 79% of all UK digital display ad spending (£3.39 billion out of £4.29 billion), and that share will reach 85% by…
Thinking Beyond The Paywall: How Magazines Can Diversify
As publishers shift their business models to digital, many are finding that it’s not as easy as putting up a paywall or creating a subscribers-only,…
Publishers’ Rising Revenue Is Good News For Us All
It was heartening to see the AOP’s latest Digital Publishers Revenue Index recently – in 2017, UK publishers grew digital revenues by 5.6%, with 27%…
Native is accelerating publisher adoption of mobile programmatic
Mobile advertising, and programmatic mobile advertising in particular, are set for a prominent year in 2018, with all parties in the digital ecosystem continuing to…
6 things publishers need to know about Facebook videos in 2018
Facebook videos are one of the key aspects of the platform, and Facebook has repeatedly committed to the format going into 2018. We look at the…