Tech Media for the Roaring 2020s and beyond
A few weeks ago, we announced that several ventures I have been involved in over the last eight years were coming together to form Techstrong…
Newsletters: The key to COVID news dissemination and why advertisers should care
The rise of the Delta variant in the U.S. has resulted in the CDC once again ramping safety precautions, which means people must keep up…
3 ways publishers can prove their value to marketers using first-party data insights
The internet’s original sin was allowing users to believe that its content is free, when in reality, good content – that informs, entertains and connects…
Alliance Membership 2022
We are delighted that 2021 has seen a successful start for The Alliance. We wanted to use this opportunity to communicate with you our plans…
How pandemic uncertainty sparked innovation in the media industry
They say necessity is the mother of invention. It’s a truism that can be traced back as far as Plato, who said in The Republic,…
Misinformation: “We can’t be seduced by the idea that it’s too complicated”
The digital space is all too familiar with issues caused by misinformation and disinformation. So far, attention has mostly focused inwards; looking at the part…
National Public Media’s programmatic strategy puts users first
We recently spoke with Brett Robinson and Sabrina Mohsenin from National Public Media (NPR’s sponsorship subsidiary) about their unique foray into programmatic revenue. The recording…
Hyper localisation: The next step in local newspapers’ evolution
Paps Shaikh is the Commercial Director at Nextdoor, the online neighbourhood network. In this opinion piece, he writes about the shift from finding local products…
The real-time future of audience engagement
When Covid took in-person sports, concerts and parties off the table, audiences took matters into their own hands. We saw how quickly they figured out…
The rules of finding audiences have changed for advertisers post-pandemic
There’s no doubt that the COVID-19 pandemic, unprecedented in our lifetime, has had a massive impact on consumer behaviour. At a basic level, the enforcement…
Maximize publisher revenue streams with a first-party data strategy
If the pandemic taught us anything, it’s that flexibility is key across both work and life. For digital publishers, the simultaneous drop in digital advertising…
Google’s game-changing News Revenue Engine: The Media Roundup
The News Revenue Engine aims to make it easier to support your favourite newsroom Earlier this week, News Revenue Hub and Google News Initiative announced…
Digital-first audiences are looking for a wider range of content and formats to engage with
While the pandemic may have inadvertently caused an explosion both in gaming and online video consumption, both trends look set to continue in 2022 and beyond. More…
Growing an audience in restricted media spaces
Sourcefabric’s mission is producing technologies that give independent journalists the tools they need to deliver content to their audiences as efficiently as possible. But in…
Subscription fatigue? Subscription amnesia’s the problem: The Media Roundup
Forget subscription fatigue. Subscription amnesia is the problem Audiences dropping their subscription to your publication because they have too many other subscriptions might not be…
What did you do while we were free from Facebook? The Media Roundup
Publishers and Facebook: how to set a strategy based on the Facebook outage Apparently, Facebook was out earlier this week. In that six hours it…
Independent Publishers Alliance: 2nd event review
The Independent Publishers Alliance held its second event on 30th September as dozens of independent publishers took the well-trodden path to the Crown and Two…
Ozy’s Lazarus moment: The Media Roundup
This is why you always wait for the post-credits scene: Ozy changes its mind and claims it’s still alive It’s not often our news round-ups…
How to thrive in a privacy-first ecosystem: Understanding the impact of cookie deprecation
The end of the third-party cookie may have been delayed, but publishers and brands must continue to experiment with compliant, sustainable approaches to ad targeting…
7 expert tips to make your Facebook traffic lift off
Growing your traffic on Facebook is one of the key planks in a successful social media strategy, but it’s easier said than done. Facebook remains…
