The Independent Publishers Alliance (IPA): Next steps
Last month we announced our intention to start The Independent Publishers Alliance (IPA). We, the founders of the IPA, have spent much of our careers…
Cookie-pocalypse: Will the death of third-party cookies kill digital advertising?
With Google Chrome set to pull the plug on third-party cookies in January 2022, marketers will soon lose the primary tech system that tracks identity…
How news apps can keep their readers engaged using push notifications
For news apps, strong user engagement rates are hard to achieve. People are no longer devoted to one source — they prefer updates from social…
How a small publisher used first-party data to scale its reach 50x
Last month Penske Media, which owns Hollywood Reporter, Billboard and Vibe, announced a new data services division called Atlas Data Studio that creates first-party data…
Have I got your attention? What’s next for the magazine landscape
As the anniversary of working from home for many of us passes, it is of course a time for reflection on the last 12 months…
The CMS is holding publishers back from delivering better digital ad experiences
Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher…
We need racial equity in the newsrooms
The last few weeks have been a reality check for the media industry. The ongoing fallout of Meghan Markle’s Oprah interview has enlightened many of…
Publisher strategies for navigating the programmatic future
2020 threw a new level of challenges at the advertising industry. A pandemic, politically charged social and cultural unrest, and a pending loss of identity…
11 ways to make your membership comms more relevant than ever
Last February, before the global pandemic had dismissed us from our offices, we sent out a survey to membership professionals to find out how they…
Listen up: Prospering in podcasts in a post-pandemic world
In the pre-pandemic world, the time that most people turned to a podcast was during their morning or evening commute, so when the pandemic hit,…
A Cause for Collaboration: Can audience exchange level the publisher playing field?
With people’s internet usage on the rise and an increasing amount of competition for attention, publishers need to open up, collaborate and give the audiences…
Video-conferencing is changing the way digital news tackles interviews
As news evolves, the rise of interdisciplinary fields, such as tech and translation, are finding their way into investigative journalism. Virtual reality has changed the…
Publishers shouldn’t freak out about iOS 14 impacts on Facebook ads
I’ve had many publishers contact me about how the privacy changes in iOS 14 will impact their Facebook Ads (including Instagram). This development has made…
Google is nixing identifiers: Why people-powered contextual will be the next chapter
So, Google won’t be replacing third-party cookies with other identifiers when it removes them from Chrome in 2022, and it won’t be allowing others to…
What publishers need to know about social video advertising — malpractices and scams
Social media ad scams are on the rise as marketers are estimated to suffer a loss of USD 10.9 billion by the end of this…
Lessons from lockdown: what key learnings can publishers harness to move forward?
Publishers weren’t the only ones facing paradoxes in 2020; while lockdown sparked record online interaction and the highest content consumption growth since 2014, the pandemic-induced…
What is lazy loading and how can you make it work for you?
Lazy loading isn’t something new. Publishers — big or small are quite familiar with the technique. In fact, Google Chrome has browser-level support that’ll help…
The road from print to digital: Reflections on seven years as Head of Digital at The Times and The Sunday Times
How to reflect on seven years as head of digital at The Times and The Sunday Times? Start at the beginning is always good advice,…
Juggling Cookies, Privacy and GDPR
The following is a transcript of Piers North talking at the recent Quantcast Virtual Nova Event: Advertising in 2021 and Beyond, held on March 3rd…
How can publishers boost the audience of their newsletters?
Each month the International Magazine Centre poses a question to Peter Houston, co-host of the Media Voices podcast, and magazine consultant. This month’s question came…