Ad fraud: Why smaller publishers need to choose small ad fraud verification vendors
In my previous article for WNIP, I wrote about the importance of ad fraud verification and what publishers need to know in order to protect…
Multimedia content piles pressure on publishers to manage digital assets or lose audience
It is estimated that the global digital asset management market will grow from a value of $1.2 billion in 2018 to $6.9 billion by 2024.…
Maximizing ad revenue: a checklist for publishers
Maximising ad revenues is part of every publisher’s DNA; their success and survival depend on it. But as advertising technology and the resulting supply chain…
Publishers are all playing a game of tag: Here’s how to win
Tags are an important element of publisher revenue strategies, being central to monetization, fraud verification, and consent. If tags don’t work together seamlessly, however, they…
Two truths and a lie: Helping publishers prepare for the cookie’s collapse
Google Chrome’s decision to remove support for third-party cookies, now scheduled for the end of 2023, threw the digital ecosystem into a state of uncertainty.…
Why the pandemic is a reset button for independent ad tech, and how can we profit from it?
The advertising industry has been hit hard, the reasons for which are not only lockdown but also tightening privacy regulations and the monopoly of walled…
AOP Awards 2021: What are the foundations for quality digital publishing?
As part of the Association of Online Publishers (AOP) Awards 2021, the AOP conducted an in-depth series of interviews with the finalists to tease out the strategies…
“Data is Back”: Opportunities with the UK’s Post-Brexit Data Plan
On August 26th, the UK government announced post-Brexit global data plans including intentions for new multi-billion pound global data partnerships with the US, Australia, and the Republic…
How to make subscription models a long-term success
Welcome to the golden age of media The media landscape has transformed beyond all recognition. Now, some of the largest companies in the world –…
Publishers know they must prepare for the cookieless future: Here’s how to do it
While Google has extended the expiration date of cookies in Chrome, the market realities that got us here — such as consumer privacy concerns, a…
4 ways publishers can capitalize on demand for live streaming
Live streaming has been building steam for some time now. In the last few years, platforms such as Facebook and Instagram Live, TikTok, Twitch, Discord,…
2021 AOP Awards: What publishers can learn from the finalists (Part 2: Innovation)
Despite the unprecedented disruption caused by the Covid-19 pandemic, the UK digital publishing industry has demonstrated enormous resilience. A key part of this has been…
Publishers: Turn to AI to improve site and content performance
News publications are wrestling with uploading more content faster across more news channels and media than ever before. And with fewer resources. In the US,…
M&A appetite surges for print and digital media, as markets return to pre-pandemic good health: Ciesco
As we fully unlock from Covid-19 restrictions there are clear indications that market confidence is returning to its former health. At Ciesco we recorded 832…
The third-party cookie expiry date is extended, but publisher challenges remain
Google’s temporary reprieve for the third-party cookie has added 18 additional months to the clock for digital publishers looking for alternatives. Focus has predominantly fallen…
Why your ad inventory could be hurting your Google ranking, and what you can do about it
On June 15, 2021, Google finally started rolling out its latest update to how it tracks and measures user experience (UX) across the web, called…
ClubHouse, Twitter, now Facebook? Publishers need a data strategy to capture audio value
In the last year, publishers jumped at the opportunity to engage with people on Clubhouse. It’s a great way for brand building on a new…
Publishers: Are you ready for the first-party future?
Last month, Google announced a delay for third-party cookie deprecation on its Chrome browser until the end of 2023. Despite this delay, using cookieless solutions…
5 critical questions for publishers to ask identity solution partners
Many in the industry believe Google’s delay in suspending third-party cookies until 2023 was inevitable with the testing opportunities that have currently been available. But,…
The importance of tags in online news media
If you work in news publishing, there’s a good chance you already use some type of tags in your published content. After all, Parse.ly found…
