Harnessing 2020’s media quality lessons for greater publisher gains
It is understandable that people are eager to move on from the year no one expected, although that doesn’t mean the challenges and the progress…
Power in numbers: 3 ways publishers can dismantle Big Tech’s ad dominance
Publishers, who once ruled internet news content, have had to manage the rapidly changing landscape and, in some cases, have lost their grasp on readers…
Roadmap for effective digital transformation: FIPP D2C Summit
As part of the on-demand videos at the forthcoming FIPP D2C Summit, James Hewes from FIPP and Carola York, VP of Publishing at Jellyfish, discuss…
How media outlets can avoid ‘zombie’ readers
The media landscape is currently undergoing a period of transformation. For the first time in decades, some of the largest publications in the world are…
How publishers can unlock connected TV (CTV) to optimise revenue
Publishers have heard plenty of buzz around connected TV (CTV) over the last year. Amid booming audience engagement — with 40.9 million UK users watching…
How publishers can use context to unlock new audience revenue
The ongoing coverage of the future of cookies, as dictated by Google, has focused a lot on how publishers will be squeezed the hardest. It’s…
Technology agnosticism is the key to success for publishers in a cookie-less future
In our recent global research, we revealed that some of the world’s best publishers are still unsure of the way forward with the imminent demise…
South China Morning Post: Video Journalism, UGC, and the importance of YouTube
The South China Morning Post (SCMP) continues to proactively address the global need for reliable news and insight about China – not easy when operating…
How publishers can use award ceremonies as a platform for extending their brand and revenue stream
Following the ongoing digital disruption to the publishing industry in recent years, many magazine brands have turned to award platforms as a way of delivering…
How curated marketplaces are helping boost publisher revenue
Since its inception, programmatic advertising has been constantly developing and has sought to drive efficiencies within the digital advertising landscape. However, technological advancements have come…
Some publishers will lose access to Google Ad Manager this year. Here’s why that matters
In July 2021, Google will replace its Scaled Partner Management (SPM) programme for publishers with a new Multiple Customer Management (MCM) programme. This may not sound like the…
The power of user-generated video for publishers
Let me take you back to December 2010, when Tunisian street vendor Mohamed Bouazizi set himself on fire in protest outside a government office in…
Identity Deep Dive: Q1 2021 Earnings Insights
With the Apple privacy changes happening now (Apple ATT — App Tracking Transparency) and a cookieless future not far beyond (2022), shock waves are being…
Why the pandemic has provided fertile ground for a renaissance in quality media
It is no secret that trust in certain sections of the media are low, right at a time when the health and welfare of the…
Publishers’ first-party data has a positive impact on brand metrics
First-party data delivers 65% higher brand uplift for the Guardian — this was one of the headlines stats revealed at Permutive’s recent Make Possible event, The future…
AOP CRUNCH 4.2: A coordinated, action-led approach is vital to achieving ethical advertising
The momentum behind ethical advertising is rapidly gaining traction. For the programmatic ecosystem, the call for change is sweeping through individual businesses and entire sectors…
What is Apple’s App Tracking Transparency (ATT) and why should publishers care?
Over the past few years, the movement towards increased data privacy has grown due to shifts in consumer mindset, legislation, and changes across the digital…
Will a cookieless world help publishers get ahead?
In today’s landscape, privacy is at the forefront of decisions of Big Tech companies, Google has flexed its muscles with the phase-out of third-party cookies,…
On with The Alliance: Publisher Roundtables
Following the UK launch of The Independent Publishers Alliance (The Alliance) in March of this year, its founders outline the latest developments and initiatives for…
The journey to subscriptions: Andy Baker
Andy Baker has over twenty years’ experience of building digital media businesses, including start-ups, turnarounds, and the buying and integration of acquisitions. He runs The Lawyer,…
