4 lessons for 2022 publisher fundraising campaigns
Ready to take a breather now that you made it through the year-end campaign season? Not so fast. Now is the time to establish an…
What publishers can expect in 2022: Adverity
From a third lockdown, to postponed sporting events and the threat of one more canceled Christmas, 2021 was another rollercoaster year. As a result, customer-centric…
How can publishers stop cookie deprecation from impacting their revenue?
At the start of 2021, the digital advertising industry had its fair share of challenges to contend with. From the growing scrutiny around data privacy…
A silver lining for publishers and brands with attribution
Apple’s decision last year to add privacy features to its IOS 14.5 browser, and force iPhone app users to opt into tracking them, continues to…
Protecting critical content: How the decentralized web is opening up new paths for archivists
Smartphones have revolutionized our lives – we carry a powerful tool in our pockets that allows us to capture and share content immediately. Yet, one question…
How can publishers get brands back on the first-party data train?
Earlier this year, publishers and brands were united in their commitment to adopt first-party data solutions. Although 90% of marketers in the UK had no…
In a new ad tech landscape, a strong brand and publisher relationship is key
The digital advertising industry is experiencing more change than at any point in its history. Updates to mobile identifiers and browser data privacy policies have become…
What journalists can leave behind on our way to the Promised Land
I often refer to the journalism community as a diaspora. Like the Jews in the biblical story of Moses, we’ve left. Most people know the…
The rise and rise of data journalism
It’s December 2021 and the headlines are full of numbers and statistics once again. Headline, top-of-the-hour news has rarely been quite as full as over…
5 publisher video strategies for a successful Christmas shopping season
Christmas is here, and publishers are in prime position to capitalize on the annual holiday surge in traffic and digital video viewership. An analysis of…
Selling data as part of a B2B proposition: CEO Insights
I chaired a roundtable for CEO/MDs of B2B businesses that sell data as part of their service. It was a fascinating ‘comparing of notes’ around…
Growing revenues: Why SSPs need to improve the publisher experience
From the publisher’s point of view, managing the programmatic universe is an increasingly complex, chaotic environment to deal with. You just need to glance at…
Why branded content is the revenue solution publishers need now
The reason media companies have found success with branded content is because it’s what local businesses want. Over the past three years, the Meta Branded…
How to support and retain diverse talent in the new world of work
The past two years have remodelled the working landscape; 85% of UK adults who are currently homeworking now want a “hybrid” approach going forwards. For…
Publishers: Just say no to exclusive rev-share contracts
It’s not easy being a publisher today. You need to support your users across multiple devices, media, and platforms, while Big Tech continues taking ad spend.…
How content creators are using subscription services to make a living
The Creator Economy is thriving. What was once the reserve of well-known journalists and established brands is now an opportunity for the masses, with thousands…
WTF is a CMP and how to select the right one?
With a constant stream of new privacy regulations, including GDPR, CCPA, LGPD and POPI, it can be difficult for publishers to stay on top of…
How publishing can play its part in helping promote sustainable consumerism
So who is going to solve climate change? Even most casual observers of COP 26 concluded that it’s not going to be politicians. Before we…
Is Metaverse Advertising the Next Big Thing?
The Fortnite-based Travis Scott’s online concert in April 2021 brought together over 10 million virtual attendees. And this huge audience can and should be monetized.…
How publishers can mine live events for long-lasting revenue opportunities
Last time I checked, publishers schedule and conduct events – whether live and in-person or virtually – for a singular reason. To generate additional revenues.…
