TCF 2.0 has landed – here’s why publishers should take note
Opinion This is good news for end users, advertisers and publishers. In 2018, the EU’s General Data Protection Regulation (GDPR) arrived, sending shockwaves through the…
Is the Firefox update a bad omen for publishers?
Opinion The latest release of Mozilla’s Firefox browser is creating a sense of foreboding among digital publishers because it automatically blocks third-party tracking cookies. By…
Information streaming platforms create and share new markets for publishers
Opinion Publishers competing for attention in crowded market places need to know they can look to information streaming platforms as new sources of additional readers…
What’s in store for mobile in 2020?
Opinion In the world of telecoms, 2019 will probably be remembered as the year 5G got serious, going from a few initial test networks to reach millions…
2020 predictions in social media
Opinion 2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion, e-commerce and auto. In 2020, we predict…
Key differences between the CCPA and GDPR that publishers need to know
Opinion Digital publishing involves collecting and processing personal data to improve content distribution, targeting and personalization. This data processing may subject publishers to comply with…
Bo Sacks: I think this is the new golden age of publishing
As a rule I don’t believe in coincidences. So when you put together in the same month four separate corporate decisions, it could present an…
Why the publishing industry will remain a subscription stalwart
Opinion Over the last few weeks, we’ve seen the launch of two promising entertainment options – Apple TV+ and Disney+. Conventional wisdom (and most ‘experts’)…
Content may be King, but infrastructure is Queen
Opinion Over the last decade, the digital publishing industry has experienced sweeping changes as consolidation, closures and layoffs have eroded the market. Gone are the…
Facebook News Tab: Publishers should be skeptical
Opinion Much has been said about Facebook’s upcoming “News Tab” not least by Mark Zuckerberg: we [are] launching a big initiative around news and journalism…
Closer and direct: What Italian media can teach us
Italian publishers are facing similar hurdles to their counterparts in the rest of Europe and in the US. However, while this means focus is often…
Turning a blind eye to bots to protect ad revenue? Think again.
OPINION There is a widely recognized, yet rarely discussed issue quite literally infiltrating the publishing industry: bots. Bots that mimic real users are constantly filtering…
Opinion: Why more publishers should incorporate dynamic paywalls to improve personalisation and loyalty
In July this year, Google launched version 76 of Chrome, fixing an existing loophole that allowed publishers and other site owners to detect readers who…
IAB UK: In defence of a free internet
Last week, Zenith Media’s Tom Goodwin wrote a piece for us on why making content on the internet free was our biggest mistake. Here, Jon Mew,…
Opinion: How publishers can drive increased trust and transparency through Sellers.json
A transparent relationship with advertising clients is one of the primary objectives for publishers and helps to establish a strong relationship with both potential and…
Opinion: Google closing the Incognito loophole is an opportunity, not a disaster
TL;DR: Like seeking shelter from the rain under a bridge, building a business model around a loophole is not a long term strategy. Dealing with…
Opinion: The problem with modern publishing – making money
According to a recent article, the team at LadBible were wrestling with the problem of modern publishing – making money. So what did they do?…
Opinion: Publishers should expect more data from programmatic demand partners
Programmatic demand has become an essential part of many EU publishers’ revenue strategy. Sell-side platform (SSP) companies have seen amazing growth—the top 10 alone account…
What the British Airways fine can teach publishers about online security
Opinion British Airways’ (BA) £183 million fine signals more than a definite end to the GDPR grace period; it illustrates the high price companies could…
How Gear Patrol successfully harnesses reader meetups
Opinion/Case Study There’s something elemental about the connection that happens when you get a group of people in a room who are all equally passionate…