How the media industry rebuilds by becoming human again
Writing a prediction piece for the media industry in 2021 is difficult. If I were doing something similar in December of 2019 maybe I would…
Local publisher co-operative 1XL is using data enrichment to succeed during the pandemic
On the surface, the ongoing COVID-19 pandemic should be giving local news publishers a boost. Ofcom statistics from the beginning of October reveal 88% of…
Publishers need to pivot to digital adoption before it’s too late
Consumer spending data recently released from Barclays bank showed that just before the second national lockdown hit, consumer spending in October fell by 0.1 percent…
Harnessing the power of video
Welcome to the digital age: where TikTok stars are the new celebrities and “Zoom Fatigue” is a health condition. The evolution of technology has changed…
Duopoly vs. The Future of the Open Web
The events of 2020 brought significant and lasting impacts across the advertising industry that we don’t yet fully understand the implications of. Combined with today’s…
Data and programmatic markets are growing fast despite the pandemic
During the pandemic, users moved their activities to digital. The Global data market will grow by almost 20% YoY in 2020 to reach over $41B.…
A contextual revolution for publishers
“It’s been a year like no other.” I’m sure you’ve likely heard that statement every week this year since March. The statement also applies to…
Looking ahead: How publishers can reconcile their sales strategies without in-person business meetings
OPINION One of the primary ways publishers drive new ad business is through in-person meetings with agencies. However, according to recent findings, 87% of media…
Governments want Google and Facebook to pay in dollars. They should pay in data.
OPINION Rumors. Propaganda. Lies. False content is hijacking Facebook feeds, and the platform is doing far too little to combat it. There were 1.52 billion…
Apple to reduce App Store commission but debate rages
OPINION Apple recently announced plans to cut App Store commission rates for smaller businesses and developers. If firms earn less than $1million a year from…
Publishers and marketers are unprepared for the end of third-party cookies
OPINION Even though it’s been months (granted: every day feels like years these days) since Google announced that third-party cookies would be phased out on…
Building engagement for the mobile user majority: Travel Radar’s Luke Willmoth
Few industries have been impacted by Covid-19 so wholesale as aviation. S&P Global Ratings predicts a drop in global air passenger traffic by up to…
The Tampa Bay Times needed new ways to engage with readers, so it started texting them
Guest Column For our coverage of a historic election, the Tampa Bay Times wanted to implement a significant shift in how we interacted with our…
Journalism will never have a “social dilemma”
OPINION The crux of Netflix’s recent documentary, The Social Dilemma, rests on one foundational message: the overcollection of personally identifiable information has provided social platforms…
What shoppable video can do for publishers
OPINION Publishers with an ear to the digital ground will have heard plenty of buzz recently about shoppable video – the interactive media that allows…
Through Covid, journalists have regained the public’s trust in the press
OPINION The British public have a turbulent relationship with the publishing media. In May we read reports that in a YouGov poll almost three-quarters of…
Publishers’ social dilemma
Netflix’s latest documentary hit, The Social Dilemma, is a sobering and spine-chilling take on the reality we live in. The film combines expert interviews with…
Unmasking app spoofing for publishers
OPINION Increasing amounts of publishers are transitioning from print to digital to widen their virtual presence, following restrictions on physical experiences to limit the spread…
Why do publishers ignore a crucial component of their paywall?
Online news and magazine publishers have seen shifts in the industry accelerate this year due to the global health crisis. During May, FIPP held a webinar which summarized the…
Streaming in 2020-2021: What should publishers and advertisers expect?
Video streaming has become the new black. It has dramatically increased popularity and is expected to account for 82% of all internet traffic by 2022.…