Opinion: The fight for quality content must continue
EMarketer’s report showing that the duopoly’s dominance of the digital ad market is still rising is a blow to online publishers. With Google and Facebook…
Publishers, you’re focusing on the wrong metric for push notifications
Opinion There are well-documented ways to improve the click-through rates of push notifications. But, what they all lack is a way to determine the actual…
Opinion: Design thinking in Publishing and Media
Ask an author who they write for, and you’re likely to get as many answers as there are authors. But when we’re planning campaigns and…
Opinion: Could a new breed of media alliances be publishers’ answer to the tech giants?
Will 2019 be the year when we see publishers fight back against the rise of the big four – Google, Amazon, Facebook and Apple (GAFA)?…
Opinion: Digital transformation isn’t just a tech project, it’s an organisational culture project
According to IBM, “Any digital transformation project is going to take around four years, and 85% of them fail.” It’s a statistic that’s been doing…
No haters: Publishers should make like Facebook
The only time to panic is when people stop reading, said Bo Sacks on this site last month. Go Bo! This is exactly what we need…
Bo Sacks: No, there isn’t a media malaise
There isn’t a week that goes by when I’m not asked about my substrate preferences. A long-time reader and publisher from England yesterday asked me…
AI is the new printing press. Here’s what that means for online publishers
Ever wonder why web pages look the way they do? To answer that question, we need to look to the past—1440 A.D., to be exact.…
Is the solution to fake news within our grasp?
In the closing days of 2018, New York Magazine published an article on its website entitled How Much of the Internet Is Fake? Turns Out,…
Implementing Artificial Intelligence for your readership
There was a time artificial intelligence may have conjured up visions of robots and sci-fi humanoids, however it is now increasingly being used by businesses…
Netflix for news? Think again
The question of how the media can make money from the internet has been central to my career, and the answer has been obvious since…
View From the Buy Side: In -App
A decade after the launch of Apple’s app store, apps have become the default way for consumers across the globe to access mobile content. For…
Opinion: Our three sales takeaways from the PPA Independent Publisher Conference
Following a quick walk along a sunny, if chilly Southbank, Flume arrived at the Hilton London Bankside Hotel to attend the 2018 Independent Publisher Conference.…
How a luxury publisher is bringing its formula from East to West
Since launching seven years ago, Buro24/7’s publishing proposition has focused on connecting the world’s most desirable brands with the most sought-after demographic – the affluent…
Three ways AI is helping publishers flourish
The publishing industry has been totally transformed in the past decade.In 2008, the rise of online media was simply considered an “emerging threat” to the…
How innovative technology could further the potential for micropayments
Micropayments hold a tantalisingly simple and practical solution for the crisis faced by the news publishing industry today. The only thing that’s been preventing them…
Nobody likes ‘More from around the web’ links: so what can publishers do about it?
A new survey has helped to draw attention to something that most publishers intuitively already know – people really dislike branded ‘More from around the…
Every word counts: the science of perfect native copy
Online publishers are caught up in a precarious balancing act – attempting to maximise advertising revenue with one hand, while ensuring a positive user experience…
Independent publishers call for public support to tackle ‘unequal’ relationship with platforms
Opinion Feature We are at a turning point for journalism in the UK. The digital revolution has allowed new publishers to enter the market, but…
How to manage iOS 12 updates and ensure your notifications get seen
When iOS 12 was officially released on the 17th of September, among the most significant enhancements was how Apple allows users to manage notifications. While…