Closer and direct: What Italian media can teach us
Italian publishers are facing similar hurdles to their counterparts in the rest of Europe and in the US. However, while this means focus is often…
Turning a blind eye to bots to protect ad revenue? Think again.
OPINION There is a widely recognized, yet rarely discussed issue quite literally infiltrating the publishing industry: bots. Bots that mimic real users are constantly filtering…
Opinion: Why more publishers should incorporate dynamic paywalls to improve personalisation and loyalty
In July this year, Google launched version 76 of Chrome, fixing an existing loophole that allowed publishers and other site owners to detect readers who…
IAB UK: In defence of a free internet
Last week, Zenith Media’s Tom Goodwin wrote a piece for us on why making content on the internet free was our biggest mistake. Here, Jon Mew,…
Opinion: How publishers can drive increased trust and transparency through Sellers.json
A transparent relationship with advertising clients is one of the primary objectives for publishers and helps to establish a strong relationship with both potential and…
Opinion: Google closing the Incognito loophole is an opportunity, not a disaster
TL;DR: Like seeking shelter from the rain under a bridge, building a business model around a loophole is not a long term strategy. Dealing with…
Opinion: The problem with modern publishing – making money
According to a recent article, the team at LadBible were wrestling with the problem of modern publishing – making money. So what did they do?…
Opinion: Publishers should expect more data from programmatic demand partners
Programmatic demand has become an essential part of many EU publishers’ revenue strategy. Sell-side platform (SSP) companies have seen amazing growth—the top 10 alone account…
What the British Airways fine can teach publishers about online security
Opinion British Airways’ (BA) £183 million fine signals more than a definite end to the GDPR grace period; it illustrates the high price companies could…
How Gear Patrol successfully harnesses reader meetups
Opinion/Case Study There’s something elemental about the connection that happens when you get a group of people in a room who are all equally passionate…
Opinion: Capture digital revenues with the right monetization mix
Many publishers today struggle with how to sell and value the numerous advertising opportunities provided by their digital editions. While publishers know they need to…
Opinion: An AK47 to go with the roses?
Brand safety is the ultimate win-win for advertisers, agencies and publishers – so long as we ditch the blunt tools that don’t understand the context…
GDPR one year on: The rising importance of first-party data
Opinion Earlier this month, Google announced they would allow Chrome browser users to block third-party cookies in a privacy-motivated attempt to grant control back to…
Opinion: The revolutionary promise of blockchain and video-on-demand
Revenue sharing with blockchain is a key to profitability Video channels that pay content owners based on metered viewing and transparent, fair division of revenues…
Opinion: How can publishers accelerate subscription growth through telco licensing?
Licensing and syndication fees are a notable source of revenue for digital publishers, especially for those with English-language content and a globally known brand. For…
Opinion: Publishers can use real-time data to help their bottom line, here’s how
Advertisers are keenly aware of the power of personalisation, an especially important issue in the time of consent. Not only have consumers expressed the desire…
Opinion: Monetise with metrics
2018 was a challenging year for publishers, and Q1 of 2019 has proved to be no different. With the closure of further high profile publications,…
Opinion: The fight for quality content must continue
EMarketer’s report showing that the duopoly’s dominance of the digital ad market is still rising is a blow to online publishers. With Google and Facebook…
Publishers, you’re focusing on the wrong metric for push notifications
Opinion There are well-documented ways to improve the click-through rates of push notifications. But, what they all lack is a way to determine the actual…
Opinion: Design thinking in Publishing and Media
Ask an author who they write for, and you’re likely to get as many answers as there are authors. But when we’re planning campaigns and…