Publishers: Simplify your demand to make more revenue, not less
The programmatic ecosystem is consolidating and publishers are seeking more from their remaining SSP partners. But that’s not enough – to achieve revenue growth, publishers…
Should we regulate social media platforms based on where they call home?
The current debate over TikTok has surfaced a number of arguments on both sides. However, if the UK is to strengthen regulation, it should not…
Why more publishers need to be testing FLEDGE
In six months, FLEDGE is expected to be available in Chrome, and in 18 months third-party cookies will be erased completely – so why are…
Analysis of the top 100 French websites that offer video content, and their ‘Core Web Vitals’
An analysis of the top 100 French websites that offer video content shows, like many countries, a haphazard performance in terms of Google’s Core Web…
¿Será ésta la solución para los medios pequeños y medianos de latinoamérica?
Latam Over the Road is a collaborative project which came into being thanks to Google News Innovation Challenge 2021. Its purpose is to provide the…
7 ways publishers benefit from white-label ad platform deployment
For smaller publishers looking to harness programmatic advertising, the challenges of creating their own tech stack can be insurmountable. White-Label solutions offer a powerful alternative.…
Now is a testing time for a post-cookie world
While the sunsetting of third-party cookies has been pushed back (yet again) to the tail end of 2024, publishers must use this opportunity to test…
Time for publishers to surf the privacy-first wave
In Q3 2024, Chrome will phase out its support for third-party cookies over a two-month period. Now is the time for publishers to test out…
How publishers can put first-party data to work using newsletters
An email newsletter program not only helps with distributing content. It’s also a valuable means of gathering first-party data, which can then be used for…
Qualitative Monitoring: Improving your website’s Core Web Vitals through performance monitoring
In a previous article, Bohdan Kladkovyi shared tips on improving a publisher’s Google Core Web Vitals using news.amomama.com as an example. In this feature, he…
As urgency to find post-cookie solutions surges, how are UK publishers shuffling their tech stacks?
Lotame’s recent ‘Beyond the Cookie’ report examined how marketers and publishers are addressing customer acquisition and retention in the run-up to a post-third-party cookie landscape.…
ChatGPT, Deep Learning, Visuals: Top Dos and Don’ts of AI in 2023
The launch of ChatGPT has shaken publishing to its foundations, with naysayers predicting a dystopic literary future. Yet if harnessed in the right way, artificial…
Should publishers embrace affiliate partnerships with online sports betting firms?
Last year U.S. online sports betting broke all records. 2022 also saw five states launch online sports betting, including New York, bringing the number of…
YouTube Shorts monetization: What creators need to know
Short-form video is gaining huge traction – YouTube Shorts are attracting 1.5 billion monthly viewers alone whilst TikTok witnessed a meteoric rise in 2022. Now,…
The State of (Dis) Union: Insights from the WEF in Davos
The World Media Group is an alliance of leading, global media organizations united in providing trusted and renowned journalism. Here, WMG’s Chief Executive, Belinda Barker,…
How publishers can weather the economic storm in H1
Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply…
ChatGPT in journalism: Let’s not have an identity crisis
Publishers are in the driver’s seat. The AI is not in control, you are. With extensive experience over many years, United Robots has pioneered the…
World Media Awards: Focus on new talent and sustainable campaigns for 2023
An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The…
Communicating complex data with infographics
The use of scientific visuals in mainstream media is not new – however, with the advent of the Covid-19 pandemic, the requirement to use scientific…
2023: Welcome to the Year of Uncertainty
2023 promises to be a year of rapid change, disruption, and opportunity. Pepe Cerezo, one of Spain’s and Latin America’s leading publishing consultants, explains how…
