How one indie US publisher is navigating the current crisis
East End Taste was born at home in 2014, just three months after my first child came into the world. As a digital publication that…
Time is money: Why publishers can’t afford slow native advertising partners
OPINION Publishers work with ad tech partners for one reason: revenue. But when it comes to “content discovery,” publishers are learning that deals with certain…
Digital detox offers new perspectives on our relationship with technology
OPINION In times of crisis, we turn to the media for comfort and company. We hang on to the news for updates and vital information.…
How the privacy narrative in display advertising has evolved
Opinion There’s been plenty of press about Google Chrome’s recent announcement that it’ll stop supporting third-party cookies by 2022. This change will bring an end…
Redefining the status quo – how publishers must evolve to thrive in this new era
OPINION In recent years, the emergence of user-centric business models has enabled companies – the likes of Uber, Airbnb, Netflix, and others – to quickly…
Third-party cookie blocking: Threat or opportunity?
OPINION Since the rise of digitization, the biggest challenge for publishers has been one-dimensional: how to build channels of revenue? Most of them rely on…
It’s time for publishers to stop playing chicken with in-app advertising
OPINION Google recently announced that the company removed 600 apps from their Play store and banned the developers from their platforms. The offending apps were…
Shifting gears: from safety to suitability
OPINION For anyone who attended the IAB’s first Digital Trust Forum this year, it was hard not to notice the appropriate choice of venue. In…
The surprising economics of the single article
OPINION Late in January, What’s New in Publishing ran a strong feature by Esther Kezia Thorpe on how publishers can generate new reader revenues from…
No more free gardens – the free web as we know it is under attack
OPINION Imagine a beautiful spring Sunday in New York City. Very few things are more delightful than being able to stroll in Central Park and…
Time to rethink the media funding model
OPINION It’s time to speed up and scale innovation in independent media. Despite years of philanthropic support, relatively few players have managed to grow and…
Journalism 2020: The rise of populism
OPINION The World Media Group recently hosted ‘Journalism 2020: The Rise of Populism’, the first in a series of ‘Smart Briefings’, which aim to address…
What does the Google move mean for the industry? The proof is in the cookie.
OPINION In evolutionary terms, we are living in the consumer data era. Google’s plan to phase out support for third-party cookies in Chrome is simply…
The death of the cookie signals a new golden age for publishers
Opinion Google has spoken. The third-party cookie is dead. No more speculation, rumour or dread. Last week it finally announced that it will block third-party…
Bo Sacks: Are the 2020s when print media will end?
Friedrich Nietzsche once said, “There are no facts, only interpretations.” That comes mighty close to our understanding of the magazine industry today, at least when…
CCPA: Ready or not here it comes
Opinion Publishers are reaching the point of data privacy fatigue. When the GDPR landed, most went into red alert and re-directed their energy, and resources,…
Why a ‘Netflix for News’ is not going to save journalism (which still needs a market solution)
TL;DR – Why don’t we have a flat-rate model for publishing? This proposal by Gruner + Jahr Digital CEO Arne Wolter made publishers in Germany…
Membership: What publishers can learn from other sectors
Publishers aren’t the only ones using subscription pricing. Organizations as wide-ranging as Amazon, Salesforce, Burger King and Caterpillar have all invested in recurring revenue models…
Digital publishing and privacy regulation: 4 feature implications to consider
OPINION Since the implementation of the European Union’s General Data Protection Regulation (GDPR) in 2018, the global conversation around data privacy has only gotten louder.…
The changing face of ad revenue generation
Opinion Times are undeniably tough for publishers in the UK with the latest Digital Publishers Revenue Index (DPRI) showing revenues were 3.7% lower in Q2…