How publishers can amplify ad revenues with AMP
AMP is already five years old, but there is still some apathy among publishers towards adopting the framework. This reluctance means many are missing out…
2020 has transformed brand safety and consumer outreach: Where do we go from here?
2020 was always set to be a transformative year for advertising. From the emergence of CTV to the diminishing focus on third-party cookies, marketers were…
AOP CRUNCH 3.3: Is purpose beyond profit the answer to a healthier ad industry?
OPINION Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural…
Too big to fail: What the Facebook boycott means for brand safety
“It was the best of times, it was the worst of times.” It seems like Dickens’ quote represents 2020 more than anything. We live in…
In a publishing COVID-19 world is networking still a thing?
OPINION There was a time when I was a monthly columnist for Publishing Executive magazine. Each year my editor asked me to do a tips…
Publishers have an opportunity to win with the evolving role of identity
In a single blog post back in January, Justin Schuh, Director, Chrome Engineering, served notice that the time is almost up on the use of…
Crisis draws the future closer: COVID-19 accelerates trends in media and M&A
OPINION As the impact of COVID-19 has torn through daily life, business operations, and financial markets its impact has been felt in the media industry…
Why we need to evolve brand safety to brand suitability
OPINION Ensuring their advert is placed on quality sites next to brand-suitable stories has always been top of mind for advertisers as they consider media…
TCF v2.0 is a step in the right direction: 3 challenges to keep in mind during migration
OPINION Just two years after the first iteration of the IAB’s Transparency and Consent Framework (TCF) came into play, the AdTech ecosystem is being asked…
So, what’s going on with keyword blocking in digital advertising?
OPINION We’ve been having this conversation for years now – but thanks to a certain global pandemic, age-old digital advertising questions are rising up to…
Newspaper readership is on the rise, and more consumers are paying for online news
OPINION The pandemic has thrown publishing a lifeline – let’s not squander it. For those in the publishing industry who are keen to seek out…
Why Passion Communities are flourishing during lockdown (and what this means for social networks)
OPINION The COVID pandemic and its ensuing lockdown measures have presented us with great opportunities to discover – or rediscover – our passions online. With…
The future of reading (is still reading)
OPINION 9 hours 40 minutes. That’s the amount of time we spend consuming media every day, according to eMarketer. That figure gives an indication of…
The importance of fraud verification: What publishers need to know
In 2017, Uber filed a lawsuit against Fetch Media for allegedly buying fake clicks and taking credit for app installs it didn’t deserve. Fast forward to 2019…
Post-Covid: Investing locally, the best response to supporting publishing globally
OPINION Not surprisingly, the huge drop in global economic activity during the Covid-19 pandemic is poised to make way for an unprecedented crisis. Businesses across all…
How and why publishers are sourcing scientific experts to write content
OPINION In the face of the COVID-19 pandemic, many publishers have been faced with the challenge of how to find expert science writers who are…
Context, context — wherefore art thou context?
If Romeo had known that Juliet was simply sleeping, he may not have sipped the deadly poison. Sadly, Romeo was not privy to the Friar’s…
Why some newsrooms should never reopen
OPINION “The illusion that the office was about work will be shattered forever, and companies that hold on to that legacy will be replaced by…
Another twist in privacy compliance: What publishers can do to prepare
OPINION It’s no secret that we’re living in a chaotic world right now. The economic impact of COVID-19 has been devastating, and publishers have been…
Digital Publishing in 2020: Navigating COVID-19 and coming out stronger than ever
OPINION The business world is a very different place compared to just six months ago. Perhaps no more so than in publishing, where we’ve seen…
