Opinion: An AK47 to go with the roses?
Brand safety is the ultimate win-win for advertisers, agencies and publishers – so long as we ditch the blunt tools that don’t understand the context…
GDPR one year on: The rising importance of first-party data
Opinion Earlier this month, Google announced they would allow Chrome browser users to block third-party cookies in a privacy-motivated attempt to grant control back to…
Opinion: The revolutionary promise of blockchain and video-on-demand
Revenue sharing with blockchain is a key to profitability Video channels that pay content owners based on metered viewing and transparent, fair division of revenues…
Opinion: How can publishers accelerate subscription growth through telco licensing?
Licensing and syndication fees are a notable source of revenue for digital publishers, especially for those with English-language content and a globally known brand. For…
Opinion: Publishers can use real-time data to help their bottom line, here’s how
Advertisers are keenly aware of the power of personalisation, an especially important issue in the time of consent. Not only have consumers expressed the desire…
Opinion: Monetise with metrics
2018 was a challenging year for publishers, and Q1 of 2019 has proved to be no different. With the closure of further high profile publications,…
Opinion: The fight for quality content must continue
EMarketer’s report showing that the duopoly’s dominance of the digital ad market is still rising is a blow to online publishers. With Google and Facebook…
Publishers, you’re focusing on the wrong metric for push notifications
Opinion There are well-documented ways to improve the click-through rates of push notifications. But, what they all lack is a way to determine the actual…
Opinion: Design thinking in Publishing and Media
Ask an author who they write for, and you’re likely to get as many answers as there are authors. But when we’re planning campaigns and…
Opinion: Could a new breed of media alliances be publishers’ answer to the tech giants?
Will 2019 be the year when we see publishers fight back against the rise of the big four – Google, Amazon, Facebook and Apple (GAFA)?…
Opinion: Digital transformation isn’t just a tech project, it’s an organisational culture project
According to IBM, “Any digital transformation project is going to take around four years, and 85% of them fail.” It’s a statistic that’s been doing…
No haters: Publishers should make like Facebook
The only time to panic is when people stop reading, said Bo Sacks on this site last month. Go Bo! This is exactly what we need…
Bo Sacks: No, there isn’t a media malaise
There isn’t a week that goes by when I’m not asked about my substrate preferences. A long-time reader and publisher from England yesterday asked me…
AI is the new printing press. Here’s what that means for online publishers
Ever wonder why web pages look the way they do? To answer that question, we need to look to the past—1440 A.D., to be exact.…
Is the solution to fake news within our grasp?
In the closing days of 2018, New York Magazine published an article on its website entitled How Much of the Internet Is Fake? Turns Out,…
Implementing Artificial Intelligence for your readership
There was a time artificial intelligence may have conjured up visions of robots and sci-fi humanoids, however it is now increasingly being used by businesses…
Netflix for news? Think again
The question of how the media can make money from the internet has been central to my career, and the answer has been obvious since…
View From the Buy Side: In -App
A decade after the launch of Apple’s app store, apps have become the default way for consumers across the globe to access mobile content. For…
Opinion: Our three sales takeaways from the PPA Independent Publisher Conference
Following a quick walk along a sunny, if chilly Southbank, Flume arrived at the Hilton London Bankside Hotel to attend the 2018 Independent Publisher Conference.…
How a luxury publisher is bringing its formula from East to West
Since launching seven years ago, Buro24/7’s publishing proposition has focused on connecting the world’s most desirable brands with the most sought-after demographic – the affluent…