Governments want Google and Facebook to pay in dollars. They should pay in data.
OPINION Rumors. Propaganda. Lies. False content is hijacking Facebook feeds, and the platform is doing far too little to combat it. There were 1.52 billion…
Apple to reduce App Store commission but debate rages
OPINION Apple recently announced plans to cut App Store commission rates for smaller businesses and developers. If firms earn less than $1million a year from…
Publishers and marketers are unprepared for the end of third-party cookies
OPINION Even though it’s been months (granted: every day feels like years these days) since Google announced that third-party cookies would be phased out on…
Building engagement for the mobile user majority: Travel Radar’s Luke Willmoth
Few industries have been impacted by Covid-19 so wholesale as aviation. S&P Global Ratings predicts a drop in global air passenger traffic by up to…
The Tampa Bay Times needed new ways to engage with readers, so it started texting them
Guest Column For our coverage of a historic election, the Tampa Bay Times wanted to implement a significant shift in how we interacted with our…
Journalism will never have a “social dilemma”
OPINION The crux of Netflix’s recent documentary, The Social Dilemma, rests on one foundational message: the overcollection of personally identifiable information has provided social platforms…
What shoppable video can do for publishers
OPINION Publishers with an ear to the digital ground will have heard plenty of buzz recently about shoppable video – the interactive media that allows…
Through Covid, journalists have regained the public’s trust in the press
OPINION The British public have a turbulent relationship with the publishing media. In May we read reports that in a YouGov poll almost three-quarters of…
Publishers’ social dilemma
Netflix’s latest documentary hit, The Social Dilemma, is a sobering and spine-chilling take on the reality we live in. The film combines expert interviews with…
Unmasking app spoofing for publishers
OPINION Increasing amounts of publishers are transitioning from print to digital to widen their virtual presence, following restrictions on physical experiences to limit the spread…
Why do publishers ignore a crucial component of their paywall?
Online news and magazine publishers have seen shifts in the industry accelerate this year due to the global health crisis. During May, FIPP held a webinar which summarized the…
Streaming in 2020-2021: What should publishers and advertisers expect?
Video streaming has become the new black. It has dramatically increased popularity and is expected to account for 82% of all internet traffic by 2022.…
Memberships are at the core of everything we do: elDiario.es
The Fix launched Toolbox, a series on digital tools used by the media. The aim of Toolbox is to help managers pick the most appropriate tools for…
Why TikTok has come of age during the COVID crisis
OPINION As COVID-19 continues to disrupt business and society, TikTok provides an engaging platform for publishers to reconnect with a new generation of customers. With…
Google News favours mainstream media. Even if it pays for content, will local outlets fall further behind?
Google’s role in delivering audiences to news outlets has been under scrutiny of late. The Australian Competition and Consumer Commission’s initiative to redirect advertising revenue from Google…
Publishers have attracted more readers during the pandemic, and seen subscriptions boom: Art of retention through community building
OPINION It’s time for publishers to take their brands off the page and screen, and integrate them into people’s lives to keep the subscribers they’ve…
How publishers can bring their events online: A guide
OPINION Events have become a necessary part of many publishers’ business models in recent years and this trend has been accelerated by Covid-19 restrictions. However,…
We’re not ready for flawless machine translation, but it’s coming
OPINION It has become a common trick: You read an article about artificial intelligence and then you realize, after a full paragraph, that what you…
Future-proofing your media business in our post-pandemic world
OPINION The worldwide spread of COVID-19 has had a quick and damaging effect on the global economy, with businesses across all sectors feeling the effects…
First to the party? How publishers are wooing advertisers
Browser and regulatory changes are limiting the scope of third-party cookies, forcing the advertising industry to refocus on privacy. Indeed, digital advertising is entering a…
