What’s New in Publishing | Digital Publishing News

‘Pivot-to-video’ ended up hurting quite a few publishers but many continue to bet on the format. They range from global publishers like Condé Nast to region-specific ones like the Argentinian company Editora Perfil. This confidence in video is driven by the continued upward surge in mobile video consumption. According to a Cisco study, video will make up 80% of all internet traffic in 2019. A 2018 Reuters survey had 70% British publishers, including News UK, the Telegraph, Hearst UK and Buzzfeed UK stating that video content would be a top priority for their business in 2019. Video is such an…

How can publishers convince audiences to pay for content that is available elsewhere for free? They can look at what Australian pay-TV brand Foxtel did to wrestle eyeballs from its free-to-air competitor Channel 7, while broadcasting the same content. Foxtel developed a creative solution using artificial intelligence which has helped its channel Fox Cricket double its brand recall and become the #1 channel on its network in terms of share. Predictive AI for driving engagement Foxtel paid $670M last year to secure cricket broadcasting rights in Australia. But the broadcaster had a big problem, several key matches of the popular…

About a year ago, Google announced ‘Subscribe with Google’—a simple way to subscribe to news…

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What’s New in Publishing is proud to present 50 Ways to Make Media Pay, a special…

5 days ago

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What publishers can learn from membership programs

In recent years, we’ve been hearing more and more about membership programs for media. One of the most well-known examples is The Guardian; with the recent announcement they…

The must-read publishing stories you may have missed this week

Publishers seeing results with ‘Subscribe with Google’, predictive AI driving double-digit growth for Foxtel, and more Inside ‘Subscribe with Google’ and the publishers testing the…

Media attention is being dominated by the internet: Consumers to spend 192 minutes a day online

The time people spend with print newspapers and magazines has dwindled, with media attention being dominated by the internet in 2019. That trend will only…

Q&A: Telaria, optimising publishers’ video ad yields

Originally founded as a premium video SSP in 2005, Telaria styles itself as ‘the complete software platform to manage premium video advertising’. Headquartered in New…

“Numbers are growing every day”: Publishers continue to place their bets on video

‘Pivot-to-video’ ended up hurting quite a few publishers but many continue to bet on the format. They range from global publishers like Condé Nast to…

Majority of Adblock users pay for digital content, and would pay publishers for an ad-free experience

One of the more interesting traits regarding adblock users is the fact that a majority of them pay for some form of online digital content.…

Content marketing and events are our growth areas: pv magazine

pv magazine is a publication offering daily updates on photovoltaics in many local markets worldwide. Alongside a network of sites, there is also a print…

Predictive AI helps Foxtel drive double-digit growth: Insights for publishers

How can publishers convince audiences to pay for content that is available elsewhere for free? They can look at what Australian pay-TV brand Foxtel did…

What do niche publications understand about their audiences’ attention, that generalized publications don’t?

There’s an arrogance in newsrooms which needs addressing. It’s nothing to do with ego. It doesn’t have anything to do with personality. While newsrooms are…

Password-free logins to benefit both web services and publishers in Germany

Mobile Connect, a universal password-free online log-in solution is being adopted with immediate effect by Verimi, the first single cross-industry login platform for web-based products…

Q&A: Goblin — monetizing content using readers’ computing power

Founded in Brooklyn, New York earlier this year, Goblin is an early-stage startup aiming to disrupt content distribution and monetization for publishers. Positioning itself as…

After 30% uplift in subscriptions, publishers roll out ‘Subscribe with Google’

About a year ago, Google announced ‘Subscribe with Google’—a simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.…

“85% of our readers feel we are innovating rapidly”: How Meredith’s Parents magazine takes a practical approach to innovation

Liz Vaccariello is editor-in-chief of Parents magazine at Meredith Corporation. Here, she explains how taking a practical approach to innovation has helped the brand to…

IAB UK: In defence of a free internet
Last week, Zenith Media’s Tom Goodwin wrote a piece for us on why making content on the internet free was our biggest mistake. Here, Jon Mew, CEO of the IAB UK argues why we should think again. For many people reading this, the concept of paying for online news will be as alien as cashing a …
Opinion: How publishers can drive increased trust and transparency through Sellers.json
A transparent relationship with advertising clients is one of the primary objectives for publishers and helps to establish a strong relationship with both potential and current advertisers. To achieve even greater results, however, publishers should look to educate their partners with information they would not otherwise have access to. With these factors in mind, IAB …
Opinion: Google closing the Incognito loophole is an opportunity, not a disaster
TL;DR: Like seeking shelter from the rain under a bridge, building a business model around a loophole is not a long term strategy. Dealing with the aftermath of closing the Google Chrome’s Incognito mode loophole gives publishers the chance to embrace more user-centric models and engage directly with their audience in order to generate revenues …

“Numbers are growing every day”: Publishers continue to place their bets on video

“Numbers are growing every day”: Publishers continue to place their bets on video

Predictive AI helps Foxtel drive double-digit growth: Insights for publishers

Predictive AI helps Foxtel drive double-digit growth: Insights for publishers

After 30% uplift in subscriptions, publishers roll out ‘Subscribe with Google’

50 Ways to Make Media Pay: Report Download

What publishers can learn from membership programs

The must-read publishing stories you may have missed this week

Media attention is being dominated by the internet: Consumers to spend 192 minutes a day online

Q&A: Telaria, optimising publishers’ video ad yields

“Numbers are growing every day”: Publishers continue to place their bets on video

Majority of Adblock users pay for digital content, and would pay publishers for an ad-free experience

Content marketing and events are our growth areas: pv magazine

Predictive AI helps Foxtel drive double-digit growth: Insights for publishers

What do niche publications understand about their audiences’ attention, that generalized publications don’t?

Password-free logins to benefit both web services and publishers in Germany

Q&A: Goblin — monetizing content using readers’ computing power

After 30% uplift in subscriptions, publishers roll out ‘Subscribe with Google’

“85% of our readers feel we are innovating rapidly”: How Meredith’s Parents magazine takes a practical approach to innovation

Understanding Loyalty: How to measure, understand and fix the retention rates of your readers

Q&A: Applicaster, pioneering DTC media apps for publishers

50 Ways to Make Media Pay: Report Download

“A digital subscription renaissance”: Highlights from Shorenstein Center’s Digital Pay-Meter Playbook

How publishers can turn Adblock users into paying subscribers

The best upcoming publishing events in Europe

“Continue believing in the power of actual facts”: ProPublica on leveraging the power of investigative journalism