Page views and click-throughs are not enough anymore. To grow loyal audiences and develop the broadest range of monetization opportunities you need the tools to build a deep understanding of what content works. Context Publishing used to be more about instincts than insights. ‘What should we publish?’ was a conversation conducted without the threat of instant feedback. Performance data was available only at publication level and came in days, weeks, sometimes months after the fact. Digital publishing and the introduction of audience analytics has changed the conversation forever. Now, data at the article level is readily available, from referral paths…
