What’s New in Publishing | Digital Publishing News

Steadier traffic, better advertising prospects, and e-commerce revenue — evergreen content promises all three. Evergreen content has long-term value, and leads to more organic traffic to the site. Organic traffic, widely considered to be the most valuable traffic source for publishers, is now responsible for over 50% of all site traffic. At Wired, 60% of the total visits are to new stories, 20% to stories that are between 1 week and 6 months old, and the remaining 20% to content that is older than 6 months. For The Atlantic, more than 50% of the traffic in a given month comes…

What’s New in Publishing is proud to present 50 Ways to Make Media Pay, a special insight report sponsored by Sovrn and written by regular WNiP contributor and University of Oregon Professor, Damian Radcliffe. From ecommerce to affiliate partnerships, programmatic to native ads, paywalls to micropayments, exhibitions to cruises, this free report aims to spark new ideas as well as reaffirm existing publisher strategies. It is an essential read for publishers and industry professionals looking for a comprehensive overview of the multiple revenue opportunities available, whether these efforts enable you to reach new audiences or help you double-down on existing super-users. — Download the…

As yet another print magazine shutters to focus on digital, we need to think again…

5 days ago

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In an increasingly tech-driven industry, the decision of whether to buy or build systems and…

5 days ago

5 mins read

Branded content shows the most potential for growth, as mobile usage shoots up: Publisher insights from the WARC study

Mobile usage continues to record substantial growth with data from earlier this year showing that mobile devices accounted for 48% of web page views worldwide.…

The perils of whiplash journalism: Lessons from the Amazon

In chasing the news, there’s always the danger of missing the story, and the recent Amazon rainforest fires prove an unwelcome reminder that it’s all…

The must-read publishing stories you may have missed this week

70% of the FT’s readers are global, why we should rethink our definition of a magazine, and more With digital subscriptions, the world really is…

Monetising brands beyond print and digital: Seizing the Latin American opportunity

Teresa Elizalde, editor-in-chief, Magazine Group at Argentina’s La Nación, on diversifying print magazines into the digital space, including how La Nación is monetising brands beyond…

Evergreen content drives up to 40% of publisher traffic: “20 in 20” and other strategies to create consistent traffic drivers

Steadier traffic, better advertising prospects, and e-commerce revenue — evergreen content promises all three. Evergreen content has long-term value, and leads to more organic traffic…

The news publishers’ guide to engaging audiences on social media

Social media plays a crucial role for most publishers, and they are pretty vocal when it comes to discussing the importance of social media in…

95% ad views are on mobile, Instagram crushes Facebook in engagement, and other insights from Socialbakers’ report

Socialbakers has released its Must-Know Social Media Trends report for Q2 2019, reflecting the current state of the social media landscape, and highlighting changes in…

“Syndication business is running a record level”: Immediate Media’s Tim Hudson on specialised content licensing

Specialised content has always had great appeal when it comes to licensing and syndication. Tim Hudson, director of international licensing and syndication at Immediate Media,…

50 Ways to Make Media Pay: Report Download

What’s New in Publishing is proud to present 50 Ways to Make Media Pay, a special insight report sponsored by Sovrn and written by regular WNiP contributor and University of…

It’s time to rethink our definition of a magazine

As yet another print magazine shutters to focus on digital, we need to think again about how the magazine of the future will be defined.…

Falling cookie value and rising media scope: DMEXCO on the temperature of digital

A barometer for current digital challenges and innovations, it’s no surprise DMEXCO was awash with talk of data privacy this year. Right from the conference’s…

Should publishers buy or build tech stacks? Insights from Norway’s Aller Media

In an increasingly tech-driven industry, the decision of whether to buy or build systems and platforms is complex. Christoph Schmitz, interim CTO at Norway’s Aller…

Hostwriter’s Tina Lee on bringing together diverse voices for Unbias the News

This week, Tina Lee, Head of the Ambassador Program for Hostwriter, talks to us about Unbias the News; a new book she’s the editor-in-chief of. She…

BoSacks speaks out on newspaper’s last headline: “Hope you enjoy your stinkin’ phones”

The story below is about the final edition of the free newspaper, The Washington Post Express. On its cover was this headline: “Hope you enjoy…

89% of Americans get news online, and other key findings from Pew Research

An overwhelming majority of Americans (89%) get at least some of their news online, according to the Pew Research Center. The Center has noted a…

How a ‘digital mindset’ improves print, and other insights from Meredith’s Parents magazine

Meredith’s Liz Vaccariello, editor-in-chief of Parents Magazine at Meredith Corporation in the US, explains how her team uses innovation to better engage with audiences through…

70% of FT readers are outside UK: Here’s how it’s driving global growth

The Financial Times topped 1M subscribers this year, a goal it had aimed to reach in 2020. When asked about the challenge of reaching the…

The evolution of yellow journalism (and why it matters)

Let’s talk about human nature for a moment. In November 1849, a well known English writer and social critic wrote a letter to the British…

Q&A: BlueToad, pioneering Amazon Polly’s NTTS for publishers

BlueToad is a technology company based in Orlando, Florida and has evolved into a single platform for responsive digital editions and web content. The company caught…

How to start a podcast: First steps

Thinking about starting a podcast? Well, there are currently around 700,000 active podcasts and more than 29 million episodes for people to download. So the…

Opinion: Why more publishers should incorporate dynamic paywalls to improve personalisation and loyalty
In July this year, Google launched version 76 of Chrome, fixing an existing loophole that allowed publishers and other site owners to detect readers who were browsing in incognito mode. However, a consequence of closing this loophole meant that many publishers suddenly found their paywalls unlocked; WNIP estimates that as many as 33% of paywalls …
IAB UK: In defence of a free internet
Last week, Zenith Media’s Tom Goodwin wrote a piece for us on why making content on the internet free was our biggest mistake. Here, Jon Mew, CEO of the IAB UK argues why we should think again. For many people reading this, the concept of paying for online news will be as alien as cashing a …
Opinion: How publishers can drive increased trust and transparency through Sellers.json
A transparent relationship with advertising clients is one of the primary objectives for publishers and helps to establish a strong relationship with both potential and current advertisers. To achieve even greater results, however, publishers should look to educate their partners with information they would not otherwise have access to. With these factors in mind, IAB …

Evergreen content drives up to 40% of publisher traffic: “20 in 20” and…

Evergreen content drives up to 40% of publisher traffic: “20 in 20” and…

50 Ways to Make Media Pay: Report Download

50 Ways to Make Media Pay: Report Download

It’s time to rethink our definition of a magazine

Should publishers buy or build tech stacks? Insights from Norway’s Aller Media

Branded content shows the most potential for growth, as mobile usage shoots up: Publisher insights from the WARC study

The perils of whiplash journalism: Lessons from the Amazon

The must-read publishing stories you may have missed this week

Monetising brands beyond print and digital: Seizing the Latin American opportunity

Evergreen content drives up to 40% of publisher traffic: “20 in 20” and other strategies to create consistent traffic drivers

The news publishers’ guide to engaging audiences on social media

95% ad views are on mobile, Instagram crushes Facebook in engagement, and other insights from Socialbakers’ report

“Syndication business is running a record level”: Immediate Media’s Tim Hudson on specialised content licensing

50 Ways to Make Media Pay: Report Download

It’s time to rethink our definition of a magazine

Falling cookie value and rising media scope: DMEXCO on the temperature of digital

Should publishers buy or build tech stacks? Insights from Norway’s Aller Media

Hostwriter’s Tina Lee on bringing together diverse voices for Unbias the News

BoSacks speaks out on newspaper’s last headline: “Hope you enjoy your stinkin’ phones”

89% of Americans get news online, and other key findings from Pew Research

How a ‘digital mindset’ improves print, and other insights from Meredith’s Parents magazine

70% of FT readers are outside UK: Here’s how it’s driving global growth

The evolution of yellow journalism (and why it matters)

Q&A: BlueToad, pioneering Amazon Polly’s NTTS for publishers

How to start a podcast: First steps