What’s New in Publishing | Digital Publishing News

The much maligned “pivot to video” may have ended in a fiasco, but growth in video has continued nevertheless. The latest edition of the Magazine Media 360° Brand Audience Report was released this week, and it indicates a strong positive trajectory for publishers’ video audience numbers. The 360º Brand Audience Report (BAR)—an award-winning industry metric—measures audiences across multiple platforms and formats to provide a comprehensive picture of consumer demand for magazine media brands. According to the latest report, video audience has increased by 23.7% and mobile web grew by 5.6% across an audience of 1.8 billion for the 114 magazine…

Sovrn Holdings, Inc, the publisher-focused tech firm and programmatic ad exchange that services more than 25,000 publishers and websites, has announced the acquisition of San Francisco-based VigLink. Founded in 2009 by CEO Oliver Roup, VigLink delivers revenue to publishers through content-driven commerce products that capitalize on consumer interest and intent. The company’s flagship offering transforms ordinary product links into monetized links, earning publishers revenue from resulting clicks or sales. VigLink currently works with over 70,000 online retailers and merchants including eBay, Target, Amazon, and Wal-Mart. The acquisition of VigLink complements the Sovrn suite of products and services, offering content creators more revenue-generating tools. It also…

From titles changing hands at accelerating speed as media companies race to consolidate and capture…

5 days ago

In the last handful of years, I’ve had a creeping sense that blog readership is…

5 days ago

View From the Buy Side: In -App
A decade after the launch of Apple’s app store, apps have become the default way for consumers across the globe to access mobile content. For brands, this makes in-app a key marketing channel thus creating a huge opportunity for publishers to bolster revenue. While there are many factors that make in-app advertising challenging, the opportunity outweighs …
Opinion: Our three sales takeaways from the PPA Independent Publisher Conference
Following a quick walk along a sunny, if chilly Southbank, Flume arrived at the Hilton London Bankside Hotel to attend the 2018 Independent Publisher Conference. The conference aimed to explore how niche publishers can continue to succeed in today’s challenging climate and consisted of round table sessions and talks from the likes of The Drum, …
How a luxury publisher is bringing its formula from East to West
Since launching seven years ago, Buro24/7’s publishing proposition has focused on connecting the world’s most desirable brands with the most sought-after demographic – the affluent millennial – or as I like to call them, the ‘re-inventors of luxury’. Initially, to form legitimacy in what we could offer luxury brands, we focused on building our presence …

Video sees rapid growth, with some publishers doubling audience size

Video sees rapid growth, with some publishers doubling audience size

Sovrn Holdings, Inc., acquires VigLink to expand suite of products and services for…

Sovrn Holdings, Inc., acquires VigLink to expand suite of products and services for…

Publishing industry trends that will shape our future, from FIPP Insider London

Is blog publishing still a way to more visibility & credibility? (Yes, for…

The challenge of audience engagement: Publishers experiment with “6 user needs” and other strategies

The Present & Future of Publishing: The Media Moments 2018 Report

What can we learn from surveying 4,000 news readers?

Why publishers shouldn’t skimp on market research

2019 will be tough on ad fraud—and that’s great news for publishers

“Bad for small publishers”: Google battles the link tax

8 key statistics from the Media Moments 2018 report

Video sees rapid growth, with some publishers doubling audience size

The must-read publishing stories you may have missed this week

Satya Nadella takes a crack at AI-powered news: Microsoft quietly launches Hummingbird

How and why politics, social issues and the F word have taken centre stage in mainstream women’s publishing

Sovrn Holdings, Inc., acquires VigLink to expand suite of products and services for publishers

Publishing industry trends that will shape our future, from FIPP Insider London

Neural networks can now easily crack CAPTCHAs, potentially causing a “huge security vulnerability” for publishers

Is blog publishing still a way to more visibility & credibility? (Yes, for the top 5%)

Native Ads: Still a powerful format for publishers?

Amazon’s ad dominance and rise of the “triopoly”

Podcast: AOP MD Richard Reeves on supporting publishers online

AI: An invaluable sixth sense for journalists?