What’s New in Publishing | Digital Publishing News

One topic Tim Cook apparently wasn’t quizzed hard enough on in his Congress appearance was the future of its Apple News product. Apple’s upcoming operating system, iOS 14 (which is still in beta) will redirect News+ subscribers to the Apple News app by default if they click on a story from a publisher enrolled in Apple News+. The intercept was spotted on Tuesday by Scroll founder Tony Haile, who demonstrated that clicking on a publisher’s link – one that appears to go to the website – in fact opens the story in the Apple News app instead. Woah, I wonder…

BuzzFeed readers will now be able to buy the products recommended in its reviews and listicles within the website itself, the way they do from other eCommerce websites like Amazon. The publisher has partnered with commerce enablement platform Bonsai to offer this feature. “Long-term revenue solution” BuzzFeed has long recommended products to its audience, earning affiliate revenues whenever readers click on its links. It generated $300M in product sales last year. With its current move, the publisher is aiming to create a sustainable revenue stream by building its own eCommerce platform and reduce reliance on affiliates. The strategy will also…

Publishers across the world have been increasingly favoring direct reader revenue models because of the…

6 days ago

4 mins read

Lockdown has changed many aspects of daily life, but some publishers have spotted an opportunity…

1 week ago

5 mins read

4 ways publishers are engaging audiences during COVID-19

Publishers have deployed a range of means to generate loyalty during the pandemic. By harnessing new products and services, as well as pivoting old ones…

Market uptake for TCF 2.0 strong, but the jury is still out on Google’s involvement

Almost a year ago, IAB Europe, in partnership with IAB Tech Lab, announced the launch of the second iteration of Transparency & Consent Framework (TCF)…

“Google gets far more of the credit”: Publishers’ attribution problem—a marketer’s perspective

You’re listening to a podcast. The guest describes a product that sounds compelling, alluring, something you’ve been looking for… What happens next? Yup. You search…

How publishers can amplify ad revenues with AMP

AMP is already five years old, but there is still some apathy among publishers towards adopting the framework. This reluctance means many are missing out…

Apple News+ to intercept publisher traffic, with iOS 14 update

One topic Tim Cook apparently wasn’t quizzed hard enough on in his Congress appearance was the future of its Apple News product. Apple’s upcoming operating…

6 potential solutions to ease the COVID-19 news media crisis

The ongoing, coronavirus-fuelled media crisis has in fact been in the works for more than 30 years. It is not a new phenomenon. In the…

Building a newsroom dedicated to diversity: An Indian story

At Khabar Lahariya, women from remote villages of north India are trained to be professional journalists and produce local news in their languages. Takeaways India’s…

Advertiser boycotts: What do they mean for publishers and inclusivity?

A “perfect storm” of events including the Black Lives Matter movement and Covid-19 has elevated the importance of premium publishers in the eyes of advertisers…

“Opportunity to own the entire user journey”: What publishers can learn from BuzzFeed’s efforts to deepen engagement and multiply eCommerce revenues

BuzzFeed readers will now be able to buy the products recommended in its reviews and listicles within the website itself, the way they do from…

Is the COVID magazine subscription bump a short-term trend or a long-term bet?

For some publishers, magazine subscriptions have been an unexpected bright spot amidst the pandemic. Dennis Publishing have recently reported that subscription rates across all titles have increased…

Using content to drive sales: Ecommerce and the power of intent

I’ve written before about the transformation in user behavior caused by The Great Upheaval, and the dramatic increase in ecommerce sales as a result. As the number…

Why publishers need to seek conversations rather than clicks: Q&A with Cavai

Cavai describes itself as a ‘global conversational advertising cloud’, working closely with publishers, brands and agencies to enable conversational experiences using ad cloud technology. The company…

How publishers are monetising the 95% of readers that won’t subscribe

Back when the World Wide Web was first being created, Tim Berners-Lee and his team were responsible for listing the error codes for when things…

Lessons from award-winning podcasts: Olive Magazine’s Janine Ratcliffe

The winner of the Lifestyle category in the 2020 Publisher Podcast Awards was the Olive Magazine podcast from Immediate Media. We asked Janine Ratcliffe, Food Director and podcast host,…

The must-read publishing stories you may have missed this week

231 ways publishers can make media pay, growth in gardening and sustainability titles, and more How do I monetize thee? Let me count the ways…

“Digital subscriptions are suddenly the prime driver of growth”: Fundamentals of building a reader revenue business model

Publishers across the world have been increasingly favoring direct reader revenue models because of the continued decline in ad revenues. The COVID-19 pandemic has accelerated…

How publishers can amplify ad revenues with AMP
AMP is already five years old, but there is still some apathy among publishers towards adopting the framework. This reluctance means many are missing out on the opportunity to offer a faster, more engaging user experience, resulting in better quality traffic, higher CPMs, and ultimately increased advertising revenue. With that in mind, let’s take a …
2020 has transformed brand safety and consumer outreach: Where do we go from here?
2020 was always set to be a transformative year for advertising. From the emergence of CTV to the diminishing focus on third-party cookies, marketers were preparing for significant shifts. However, no one anticipated quite how profoundly our sector would change this year. COVID-19 has rewritten the ad landscape, from the content and platforms consumers use, …
AOP CRUNCH 3.3: Is purpose beyond profit the answer to a healthier ad industry?
OPINION Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural upheaval is not only showing that long-established social and working norms can be reconfigured, but also driving consumer expectations of purposeful action. Across the digital media space, this sudden shift …

Apple News+ to intercept publisher traffic, with iOS 14 update

Apple News+ to intercept publisher traffic, with iOS 14 update

“Opportunity to own the entire user journey”: What publishers can learn from BuzzFeed’s efforts to deepen engagement and multiply eCommerce revenues

“Opportunity to own the entire user journey”: What publishers can learn from BuzzFeed’s efforts to deepen engagement and multiply eCommerce revenues

“Digital subscriptions are suddenly the prime driver of growth”: Fundamentals of building a reader revenue business model

Green-fingered publishers see growth in gardening and sustainability

4 ways publishers are engaging audiences during COVID-19

Market uptake for TCF 2.0 strong, but the jury is still out on Google’s involvement

“Google gets far more of the credit”: Publishers’ attribution problem—a marketer’s perspective

How publishers can amplify ad revenues with AMP

Apple News+ to intercept publisher traffic, with iOS 14 update

6 potential solutions to ease the COVID-19 news media crisis

Building a newsroom dedicated to diversity: An Indian story

Advertiser boycotts: What do they mean for publishers and inclusivity?

“Opportunity to own the entire user journey”: What publishers can learn from BuzzFeed’s efforts to deepen engagement and multiply eCommerce revenues

Is the COVID magazine subscription bump a short-term trend or a long-term bet?

Using content to drive sales: Ecommerce and the power of intent

Why publishers need to seek conversations rather than clicks: Q&A with Cavai

How publishers are monetising the 95% of readers that won’t subscribe

Lessons from award-winning podcasts: Olive Magazine’s Janine Ratcliffe

The must-read publishing stories you may have missed this week

“Digital subscriptions are suddenly the prime driver of growth”: Fundamentals of building a reader revenue business model

Publishing and climate change: Insights from FIPP Insider

2020 has transformed brand safety and consumer outreach: Where do we go from here?

Creative optimization fundamentals, for publishers