This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies In this first chapter, we explore the growing prominence of eCommerce in publishers’ revenue strategies and the role that COVID-19 has played in accelerating this trend. An increasingly important revenue stream “Publishers say that, on average, four different revenue streams will be important or very important this year,” Nic Newman wrote in his annual “Journalism, Media and Technology Trends Predictions” report for 2021. Little has changed since, Newman’s newly released study for the year ahead suggesting that publishers are looking to stay the course and maintain this…
