What’s New in Publishing is proud to present The Publisher’s Guide to Podcasting, a special insight report sponsored by Sovrn, and written by regular WNIP contributor and Media Voices podcast co-founder Esther Kezia Thorpe. Podcasts have been one of the real bright spots in publishing over the last eighteen months. Thanks to improved content and easier distribution, their popularity is skyrocketing globally, with a third of people listening to a podcast at least once monthly. Better still, publishers of all sizes are uniquely placed to take advantage of podcasts, from a ready-made audience and established marketing channels, to a strong…
