How do you take a 175-year-old newsroom and successfully launch it into the digital era? “Paywall is not really a technology project,” says Greg Piechota, Researcher-In-Residence, INMA. “It’s about realigning the whole company to readers. It’s how you overcome your decision inertia, technology debt, concerns of staff. It’s a transformation project and a reinvention opportunity.” The Globe and Mail, Canada’s national newspaper has been able to do all of the above successfully. Its Editor-in-chief, David Walmsley, spoke at length on how they did it at the recent INMA Subscriptions Summit. “Data that complements editorial intuition” The 175 year old newspaper…
