A recent survey from Reuters found that 52% of media executives will focus on reader revenues this year, and we know that leading publishers invest more in engagement than acquisition. So how do you build a long-term relationship with your readers? We take a look at what has worked for Xavier Van Leeuwe, current Director Consumers at Telegraaf Media Groep, and Matthijs van de Peppel, Director of Marketing, Data and Customer Care at NRC Media. Along with Matt Lindsay of Mather Economics, they’ve written a book “How To Succeed in the Relationship Economy.” Going against conventional wisdom, they have novel recommendations for building long-term relationships with readers…
