For many publishers, a key priority for the year ahead involves growing revenues from readers. This is nothing new. In recent years, the rise of paywalls and move to subscriptions has been a major trend across the media landscape. However, despite this focus, publishers need to ask tough questions about the potential – and sustainability – of this income stream. So, what do we know about the subscription landscape, and what questions should publishers be asking themselves? In this two part series, we look at the lie of the land and determine the most important strategic questions that publishers –…
