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June 6, 2023
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      • Media Moments 2022

        The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

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      • eCommerce in Publishing 2022: Report Download

        A comprehensive guide to the eCommerce opportunities available for publishers

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      • 50 Ways to Make Media Pay 2021 edition, fully updated

        A comprehensive guide to publisher revenue models

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        A guide to the latest paywall innovations and strategies

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Audience Engagement Digital Publishing
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Publishers: What is the ideal word count for articles and other content? access_time 3 hours ago
Digital Publishing Reader Revenue
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Publishers: How to build a high-performing registration wall access_time 1 day ago
Digital Publishing Reader Revenue
7 mins read
How Daily Maverick retains 24,000 paid members access_time 1 day ago
Digital Innovation Digital Publishing
5 mins read
Publishers can’t afford to miss the AI train: Key takeaways from INMA World Congress access_time 4 days ago
Top Stories
Digital InnovationDigital PublishingTop Stories
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AI and the future of media: Insights from Axios CEO

access_time5 days ago
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AI and the future of media: Insights from Axios CEO

by Peter Houston access_time5 days ago

Jim VandeHei, CEO of leading digital news publisher Axios, has shared his thoughts on the impact of AI The co-founder and CEO of leading digital news publisher Axios, Jim VandeHei, has written a column outlining the thinking around AI that is informing the decisions the company is currently making. He said AI will transform the future of media on a scale and at a pace that rivals the introduction of the internet 20 years ago. Why it matters In a news market that has seen many publishers struggle, Axios has enjoyed rapid growth since it was founded in 2017. The company was acquired…

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Digital InnovationDigital PublishingTop Stories
2 mins read

Almost 50% of news publishers use Generative AI tools, but “quality of content” is the #1 concern

access_time6 days ago
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Almost 50% of news publishers use Generative AI tools, but “quality of content” is the #1 concern

by Monojoy Bhattacharjee access_time6 days ago

Also, in spite of rapid adoption, 80% of newsrooms have no guidelines in place for their use of GenAI tools WAN-IFRA recently conducted a global survey, in collaboration with Schickler Consulting, to find out where news publishers stand so far on using Generative AI.  101 newsroom executives from across the world–journalists, editorial managers and other news professionals–participated in the survey. The results, our analysis and report reveal an industry ready to plow forward with experimentation, aware of the tools’ potential, while at the same well aware of the challenges and concerns involved. Dean Roper, Editor-in-Chief of WAN-IFRA Here are the…

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“Like dropping a nuclear bomb”: Will Google turn digital publishing upside down with AI search?

AI search could bring the most radical change the internet has seen since Google became…

1 week ago
3 mins read
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“Perception that journalists create spin”: Trust in news publishers continues to fall

A new report by live blogging and video platform Tickaroo reveals an increase in news being consumed…

2 weeks ago
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Featured Articles

Publishers: What is the ideal word count for articles and other content?
by Contributor 3 hours ago
6 mins read
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The best word count for your web page depends on the type of piece, your audience, and many other factors. Ask three different people what…
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Publishers: How to build a high-performing registration wall
by Poool 1 day ago
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6 steps to create a registration wall to convert readers into members and help your data capture strategy and increase audience monetization Registration has popularized…
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How Daily Maverick retains 24,000 paid members
by The Fix 1 day ago
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Benefits are not the answer you seek to build a successful membership program. What is? Daily Maverick, a South African independent online news publication, has gained…
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Publishers can’t afford to miss the AI train: Key takeaways from INMA World Congress
by Twipe 4 days ago
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Publisher insights from the INMA World Congress of News Media 2023 🎧 Listen to this article Coming back from the INMA World Congress of News…
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How to cover AI: A guide for news media
by The Fix 4 days ago
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AI is not only a tool for media outlets, it is also a crucial reporting field Since the spring of 2022, images created with tools…
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Publishers’ guide to accurate scientific reporting
by Contributor 4 days ago
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How to find reputable, easy-to-understand reports on climate change Three-quarters of adults in the UK worry about climate change, so it’s paramount for media outlets…
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AI and the future of media: Insights from Axios CEO
by Peter Houston 5 days ago
3 mins read
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Jim VandeHei, CEO of leading digital news publisher Axios, has shared his thoughts on the impact of AI The co-founder and CEO of leading digital…
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Streaks and offline puzzles: The power of gamification in news apps
by Twipe 5 days ago
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News media companies have always understood the power of games and gamification to drive recurring behaviour. In order to become a true partner in the…
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Why SSPs are pivotal in the changing world of adtech
by Contributor 5 days ago
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In pursuit of creating a more efficient supply chain, predictions that SSPs have lost their relevance have been greatly exaggerated. Beyond being a conduit for…
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Almost 50% of news publishers use Generative AI tools, but “quality of content” is the #1 concern
by Monojoy Bhattacharjee 6 days ago
2 mins read
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Also, in spite of rapid adoption, 80% of newsrooms have no guidelines in place for their use of GenAI tools WAN-IFRA recently conducted a global…
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How media companies can field test the future: Dan Pacheco on his new book
by WNIP 6 days ago
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Experimenting with Emerging Media Platforms by Dan Pacheco—Peter A. Horvitz Chair of Journalism Innovation at the Newhouse School—teaches how to independently field-test and evaluate emerging technologies…
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“Like dropping a nuclear bomb”: Will Google turn digital publishing upside down with AI search?
by Peter Houston 1 week ago
3 mins read
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AI search could bring the most radical change the internet has seen since Google became the world’s dominant search engine Google announced a raft of…
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Power dynamics in the creator economy: Social media platforms and creators
by Contributor 1 week ago
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Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power…
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The “Wild West” of Generative AI experiments, for news publishers
by Twipe 1 week ago
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The debate on how Generative AI will impact journalism has been very active since the launch of ChatGPT in November.  Some organisations embraced the technology, some developed…
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Publishers: 5 advertising trends that are changing media buying
by Peter Houston 1 week ago
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Five major advertising trends that need to be addressed if publishers are to succeed in digital ad sales Writing on the International News Media Association’s Advertising…
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“Perception that journalists create spin”: Trust in news publishers continues to fall
by WNIP 2 weeks ago
3 mins read
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A new report by live blogging and video platform Tickaroo reveals an increase in news being consumed on mobile, a reduction in attention spans with shorter-form content…
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The power of audience and community in digital publishing
by Peter Houston 2 weeks ago
2 mins read
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Finding the right balance between audience and community is a key strategic consideration Writing recently on her blog, former LA Times audience engagement editor Adrianna Lacy highlights…
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What do new AI search engines mean for publishers?
by Twipe 2 weeks ago
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Navigating the AI dust storm: The race for AI search engines and the question of AI ethics 🎧 Listen to this article As our second instalment in…
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Inside the judging room: What can we learn about the future of digital publishing?
by Contributor 2 weeks ago
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A peek inside the AOP Digital Publishing Awards judging room shows that publishers are becoming faster, smarter, and more creative in their strategies – and…
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Publishing Trends Report 2023: “Declining traffic a major issue”
by Jez Walters 2 weeks ago
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In the newly released 2023 Publishing Trends Report, an annual survey by Echobox, nearly half of publishers said declining traffic is the key challenge, with…
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Publisher Resource Guides

  • Media Moments 2022

    The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

    Read more
  • eCommerce in Publishing 2022: Report Download

    A comprehensive guide to the eCommerce opportunities available for publishers

    Read more
  • Media Moments 2021

    The key moments that have changed the media landscape during a transformative year

    Read more
  • 50 Ways to Make Media Pay 2021 edition, fully updated

    A comprehensive guide to publisher revenue models

    Read more
  • Paywalls for Publishers

    A guide to the latest paywall innovations and strategies

    Read more
  • Which way now? Publisher options for the ending of third-party cookies

    The very latest identity solutions and data innovations available to publishers

    Read more
  • 6 Publishing Technologies that Will Make a Difference to Your Business

    Technologies to help you build a broader, audience-focused revenue mix

    Read more
  • How Publishers Can Swap Out The Cookie Jar In 2021

    The identity solutions available to publishers as Google sunsets third-party cookies

    Read more
  • The Publisher’s Guide to Navigating COVID-19

    How publishers are successfully steering a course through the pandemic

    Read more
  • The Publisher’s Guide to eCommerce

    Exploring wider opportunities that eCommerce potentially affords publishers

    Read more
  • The Publisher's Guide to eCommerce: Case Studies

    How specific publishers are successfully leveraging ecommerce opportunities

    Read more
  • Media Moments 2020

    The key moments that have changed the media landscape during a tumultuous year

    Read more

Guest Columns

  • Power dynamics in the creator economy: Social media platforms and creators

    Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power swings away from the platforms back to its natural home – the creator. Within the creator economy, the question arises: which entity holds the true power, creators or social media …

  • Inside the judging room: What can we learn about the future of digital publishing?

    A peek inside the AOP Digital Publishing Awards judging room shows that publishers are becoming faster, smarter, and more creative in their strategies – and that quality journalism is alive and well in the UK. The AOP Digital Publishing Award entries never fail to showcase how many strides the sector has taken. Even in twelve …

  • Head of Newsletters at the FT, Sarah Ebner, on using newsletters to build communities

    The Financial Times is one of the key email newsletter innovators, publishing over thirty-six newsletters (some as individual product offerings). Sarah Ebner, Head of Newsletters at the FT, and previously of the Daily Telegraph, explains how email newsletters can build and maintain communities. Although there has been plenty of talk of a renaissance in email …

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New Publishing Tech: Q&A

  • “Generates thousands of pageviews”: Reddit comes into its own for publishers

    A new partnership between Reddit and NewsWhip allows publishers to predict which topics might be trending in the coming days or even weeks. The platform …

  • Google soft launches new subscription tools for publishers

    Google has quietly launched new tools enabling web publishers to monetize their web audiences via subscriptions and contributions. Flying beneath an AI-dizzy radar, Google has …

view all New Publishing Tech: Q&A

Interesting & Timeless

  • Publishers’ guide to accurate scientific reporting

    How to find reputable, easy-to-understand reports on climate change Three-quarters of adults in the UK worry about climate change, so it’s paramount for media outlets …

  • Generative AI is forcing us to rethink what it means to be authentic

    Generative AI thrives on exploiting people’s reflexive assumptions of authenticity by producing material that looks like ‘the real thing.’ It turns out that pop stars Drake …

view all New Interesting & Timeless

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