What’s New in Publishing | Digital Publishing News

Back in 2012, I was working as an editor at a major national magazine, and running the publication’s social media accounts fell under my purview. One day I received an email from a Google employee. She worked as a media liaison for Google Plus, a platform that, at this point in time, Google was still hoping would grow to become a viable Facebook competitor. This Google employee had a proposition for me: spend more time posting content to the magazine’s Google Plus page, and she could ensure that we got more followers on the platform by placing us in its…

Do publishers need yet another social network to follow and post on? Apparently GQ does. Whether this is GQ’s play to remain current and ‘on trend’ with Gen Z audiences is a moot point, but when the world’s leading men’s publication partners with a new social media app, it’s worth investigating further. What is Vero? Launched in 2015, Vero is a photo and link-sharing social media app that gained rapid notoriety early this year when it began offering free services for life for its first one million customers. This led to a surge in new users, with the app going…

For the past 14 years, the Pew Research Center – based in Washington D.C. –…

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It’s September. It must be DMEXCO. With 40,000 visitors, 1,100 exhibitors, and 500 speakers, the…

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Publisher direct and programmatic are aligning; what does this mean for digital?
Over recent years, the allocation of digital ad dollars has largely been targeted towards programmatic trading – now accounting for almost four-fifths of all UK ad spend. At first, programmatic came with the acceptance that while the quality may not live up to that of dealing with a publisher directly, the efficiencies it drove outweighed …
Opinion: Why publishers need to place the customer at the centre of the online experience
In the fiercely competitive space that is digital publishing, never has more emphasis been placed on the customer experience. With the increasingly vast number of publishers vying for the attention of readers across various platforms, if one thing is certain, it’s the rapid speed at which the industry has moved over the last decade. With …
Opinion: Can adblockers help grow publisher subscriptions?
We’ve all heard it before, print dollars have been replaced by digital dimes, and it’s only worsening with the increase in readers using adblockers. Globally, 27% of all readers use adblockers, and this figure is as high as 42% in Greece and 34% in France. Since February, Google has automatically blocked the most annoying ads on its …

How social media platforms discriminate against small publishers

How social media platforms discriminate against small publishers

Vero App: what publishers need to know, and why GQ has partnered with…

Vero App: what publishers need to know, and why GQ has partnered with…

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Magfest 2018 review

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Publisher direct and programmatic are aligning; what does this mean for digital?

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Tech billionaire to media baron: Salesforce CEO Marc Benioff buys TIME magazine for $190 million

DMEXCO 2018 Review: AI becomes the new digital buzzword