A publisher recognizing the value of its own in-house technology and spinning it off to the wider market is not unusual. The most high-profile example of recent years being the Washington Post’s somewhat pricey Arc XP ‘digital experience’ platform which is now used by multiple news organizations including the Toronto Globe & Mail, Tribune Publishing, and Spain’s El Pais. Another publisher to spin off its own tech is Minute Media, the publisher of The Players’ Tribune, 90min, Mental Floss, FanSided, and DBLTAP, which last year launched and offered its Voltax Video platform to the wider market. Over a year later,…
