The world’s best brand magazines learnt early on not to push their products, but rather rely on the merits and value of content to engage readers. Today, they are getting even better at it. Magazine aficionados get all excited when the title, The Furrow is mentioned. When the first edition of The Furrow appeared in 1895, the notion of brand publications was in its infancy and the term ‘content marketing’ would only be concocted decades later. Yet, The Furrow was exactly that. Published on behalf of American manufacturer of agricultural plows, cultivators and harrows, John Deere (established 1837), features in The Furrow…
