What publishers can learn from creator culture, ad industry’s major comeback, and more: The Media Roundup
What newsrooms can learn from creator culture and monetization strategies It’s easy to dismiss social media creators and influencers as simply chasing fame, and to assume that they shouldn’t be… (more)
Behind Vice’s affiliate revenue venture: The Media Roundup
Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce Vice isn’t the beast it once was, even if its spiky editorial tone… (more)
How Economist drives revenue with podcasts, Telegraph creating 60 jobs in six months, and more: The Media Roundup
Why Silicon Valley's most astute critics are all women There’s no scientific method within John Naughton’s piece for The Guardian, but his observations are nonetheless interesting. He noticed that the… (more)
The digital news industry was built on lies: The Media Roundup
The digital news industry was built on lies Setting the scene with the ‘ham-fisted’ HuffPost layoffs in March, the founder of Talking Points Memo, Josh Marshall paints a familiar picture… (more)
Membership best practice, Drew Barrymore, and micropayments: The Media Roundup
31 effective subscriber-retention ideas to steal We’re combining two stories here under the banner of ‘membership best practice’, based on surveys of people working in the industry. The first, this… (more)
Building a multi-million dollar media company from scratch: The Media Roundup
How The Newsette founder Daniella Pierson turned a newsletter for women into a multi-million dollar company With poor grades and no connections in the industry, Daniella Pierson knew she wouldn’t… (more)
Medium’s pivot (again), news via WhatsApp, and more: The Media Roundup
Medium, the platform with more pivots than a see-saw factory Cards on the table, I love Medium. I always have, way back to its first iteration when you had to… (more)
“Success and impact become quite interchangeable”: Publishing insights from Shado co-founder Hannah Robathan
This week Hannah Robathan, co-founder of Shado, tells us about the realities of publishing a print magazine and online platform that gives people the space to tell their own stories.… (more)
NYT eyes the $100 billion games market: The Media Roundup
Facing a post-Trump slowdown, the New York Times eyes the $100 billion games market The most searched-for terms on the New York Times website last year weren’t “Trump” or “Biden”… (more)
Surviving lockdown: Insights from The Big Issue
On this week’s episode The Big Issue CEO Paul Cheal tells us about the magazine’s fight to survive lockdown, the innovations that got it through and how those changes have… (more)
Surviving a catastrophic loss of search traffic: Wareable.com’s James Stables
This week James Stables, Founder and Co-CEO of tech recommendation sites Wareable.com and The Ambient, discusses the meteoric rise of the business, unknown SEO problems, and the precarious nature of… (more)
The Delicate Rébellion founder Hannah Taylor on supporting her community’s creative passions
In this week’s episode Hannah Taylor, editor and founder for The Delicate Rébellion, tells us about her print magazine showcasing the work of independent female creatives, the community that has… (more)
Google to stop selling ads based on your web browsing history: The Media Roundup
Google to stop selling ads based on your web browsing history (🔒) OK, so this isn’t really news if you’ve been following Google’s adventures in FLoC development and its proposals for interest-based… (more)
Young people are prepared to pay; publishers see success with podcasts: The Media Roundup
Young readers trust quality news and a good proportion are prepared to pay €6 for a monthly digital subscription WAN-IFRA’s Elizabeth Benítez asked participants between 18-34 years old from Europe,… (more)
Publishers look to education for new revenue: The Media Roundup
WWD, The Economist and The Skimm launch education offerings Looks like every day’s a school day after all - publishers looking to fix a historic over-reliance on ad revenue are… (more)
The collaborative future of news: Insights from Bureau Local
This week Megan Lucero, director of the Bureau Local at the Bureau of Investigative Journalism, provides us with a look at the present and future of local journalism. From the… (more)
The Independent reaps the rewards of investment: The Media Roundup
Independent eyes acquisitions as it marks fourth year of profit despite Covid-19 The Independent has achieved a fourth year in profit since going digital-only, and is also looking at making… (more)
Audience engagement, affiliate commerce, and more… The Media Roundup
Audience Engagement = Audience Respect Engagement is one of those buzzwords; something we all acknowledge to be a worthy aim but not something we take much time to define beyond… (more)
Why we get news subscriptions wrong: Insights from Reuters Institute
This week Rasmus Kleis Nielsen, Director at the Reuters Institute for the Study of Journalism at the University of Oxford, tells us where newspapers are going wrong in their subscription… (more)
NYT’s next-gen focus, Google paying publishers, Facebook’s Clubhouse competitor, and more… The Media Roundup
New York Times testing a digital subscription for "NYT Kids" There have been a number of key updates from the New York Times this week, it’s been challenging to keep… (more)