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Tactics for navigating Covid and ad tech, how publishers are addressing diversity, and more
Lessons from the indies
It’s easy to find examples of big publishers pushing boundaries in publishing. Many have budgets for innovation, and large teams dedicated to finding solutions to some of the industry’s knottiest problems.
But this week, we want to highlight what Razorcake have been up to. The L.A.-based non-profit independent punk magazine is about to celebrate its twentieth year; no mean feat for a small publication.
Its unique ‘Sponsor A Space’ program has been one of the contributing factors to its longevity. Tax-deductible, because of the magazine’s non-profit status, Razorcake encourages readers to make a donation of $150 and chooses a location for them to send 25 copies of each issue to be given away for an entire year.
“Razorcake is a magazine, but it is also a community,” Managing Editor Daryl Gussin said. “Our readers truly believe in what we do, and that means everything to us.”
There’s power yet in print, if you can build a passionate community around it.
Navigating COVID-19 and ad tech: 7 tactics for publishers
In response to an initial coronavirus news bump, a number of outlets witnessed record traffic to their sites, as well as a growth in subscribers. At the same time, however, they also had to contend with a major slump in advertising revenues as marketers shut their chequebooks. Here’s an overview of the key ad tech issues that publishers have had to contend with while navigating the COVID crisis, and seven potential solutions to them.
Publishers are addressing diversity to remain relevant in changing times
As societal questions of diversity, equity and inclusion gained greater global public prominence in 2020, journalism has been pushed to reckon with its own practices.
How eCommerce, memberships and donations are helping diversify revenues during COVID-19
It’s no surprise that many publishers are looking to increase their revenue from subscriptions. However, this isn’t the only way they can generate more reader revenue.
How a Los Angeles punk fanzine discovered its greatest asset: its readers
With a 6,000 print circulation, as well a long-established digital footprint and podcast series, the title’s passion for its subject matter lies at its core.
Impact of COVID-19 on the media: 6 tactics for success and survival
What our report shows is that we can start to identify the key characteristics inherent in those outlets who look best placed to navigate this situation.
The Tampa Bay Times needed new ways to engage with readers, so it started texting them
“It’s our hope that our audience will stick with us, and view this foray into a different side of the mobile platform as another step in our evolving relationship-building beyond newsprint.”
The complaint also requests interim measures to prevent Apple from inflicting “serious harm” to the mobile advertising industry.
What newspapers can learn from Amazon
At Amazon, everything is measured and optimised, with a focus on leveraging high-performing technology.
Audio is definitely having its moment and, when we gathered some of the world’s leading podcast and storytellers together, the passion for the revived medium was palpable.
What publishers need to know about Apple’s Intelligent Tracking Prevention (ITP) code
Publishers should understand Safari Intelligent Tracking Prevention to know how these restrictions will impact marketing attribution and UX.
On growing niche media: Insights from AgriBriefing CEO Rory Brown
Rory Brown, co-founder and CEO of AgriBriefing, speaks about building a niche B2B business, the issues with finance in media, Agribriefing’s acquisition strategy, and keeping an entrepreneurial spirit alive as a larger company.
3.2 billion images and 720,000 hours of video are shared online daily. Can you sort real from fake?
When faced with such a glut of content, how can we know what’s real and what’s not?
See the rest of this week’s stories at whatsnewinpublishing.com
