Apple News+ “appears to be a flop”, Bauer tests bundled titles as a path to app profitability, and more.
When life gives you Apples…
On the surface, Apple’s Services business is a smashing success. 2019 was a record year for Services in the company’s history. But looking past the PR haze, all appears not to be well in the Services family, with two of its crown jewels, Apple News+ and Apple TV+ showing signs of trouble.
The revelation that Apple is struggling to convince people to pay for Apple News+ will shock few in the industry. But is this because readers aren’t willing to pay for news, or is this reflective of Apple’s problematic ‘cookie cutter’ approach to Services? Apple TV+ is also struggling, and no one would say audiences are unwilling to pay for film and TV.
Unfortunately, this particular splutter at Apple is likely to lead to a mega-bundle of News+ with TV+ and Music; a move which will only squeeze what limited revenue publishers are already making from the service.
Although publishers will have their own individual circumstances to consider, we’ll leave you with our thought for this week: know your worth. If the content you produce is devalued by platforms, audiences won’t value it either.
What’s new this week
Bauer is seeing success with ‘Bikes Unlimited’: a new app which includes all six of Bauer UK’s motorcycle titles for £7.99 a month, or an £89.99 annual fee. Difficult-to-monetise Android users in particular have exceeded expectations.
The Athletic is essentially securing the most knowledgeable beat writers for every professional sports team and locking their content behind a hard paywall.
All appears not to be well in the Services family. At least two of its crown jewels, Apple News+ and Apple TV+, are showing signs of trouble brewing.
Gen Z’s primary motivation for consuming content is entertainment. They prefer original cultural content including stories that have never been told.
Shifts in advertising and consumer behaviours and a new respect for affiliate models are helping lay the groundwork for eCommerce’s evolution.
Google has launched an “experimental social video sharing app”—called Tangi—for short, 60-second tutorials.
CNN recently reported that Finland is winning the war on fake news. It is doing so by training children in critical thinking skills that help them spot fake news.
Many of the trends presented in WARC’s new report “are the ripple effects of the diversification of these platforms away from their original specialism.”
Subscriptions are great. They’ve really helped a beleaguered industry feel its way forward, but the fact is, they can’t possibly work for everyone.
This growth is particularly prevalent among 16-34s, who spend 73% of their time with digital channels up from 59% in 2015, marking a 24% growth in five years.
We hear from journalists and academics about everything from remuneration to gaining skills to mental health.
Following a string of mergers and acquisitions last year, video advertising platform Unruly was purchased from News Corp by Tremor.
Of the handful of traditional print publishers on TikTok, most are still in an experimental phase, trying to understand what content works best.
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