Denník N drives 95% subscriber growth in under 3 years, podcast listeners cross the 50% mark in the US, and more…
Metrics that matter
Here at What’s New in Publishing, we aim to highlight examples of publisher innovation from all around the world.
This week, we want to focus on Denník N, a Slovak digital and print newspaper. Founded in 2015 and funded by readers, the newspaper has grown from 21,000 paid subscribers at the end of 2016 to 42,000 at present – a 95% growth – thanks in no small part to the CRM system that the editorial team developed in-house.
Because the title is reader-funded, the editorial team has always focused on journalism that drives subscriptions. They soon realised that the tools and the measurements they were using were driving them to focus on the wrong metrics, not the ones that matter.
Aided by a Google Digital News Initiative grant, the team have been developing their Reader’s Engagement and Monetization Platform (REMP), an open-source project comprising a set of free monetization tools for publishers.
Not only is REMP itself a fascinating project, but there’s plenty for us to learn by looking at how Denník N have slowed down the number of articles they publish, and are instead focusing on length and quality.
What’s new this week
Among US users, the number of individuals (12 years and older) who have ever listened to a podcast crossed 50% for the first time. Around 32% listen monthly, compared to 26% last year. This is the largest yearly increase since the data started being tracked.
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