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How publishers can prepare for sunsetting of cookies, Dennis Publishing launches standalone automotive business, and more…
How publishers can prepare for the sunsetting of third-party cookies
Yesterday we launched our latest insight report, How Publishers Can Swap Out The Cookie Jar, which looks at what identity solutions are available to publishers and advertisers.
As a key part of the report, we interviewed many of the leading tech vendors offering cookie-less solutions, and enquired into the thinking and rationale behind them. It’s a fascinating area, not least because no unified standard has emerged, yet there are concrete steps publishers can take now to prepare ahead of 2022.
The report is free to download and includes insights from Lotame, LiveRamp, Quantcast, BlueConic, Permutive, Illuma, and others. The purpose is to provide an all-encompassing report that you can use as a guide and reference point.
Dennis Publishing launches standalone content and ecommerce business, Autovia
Dennis Publishing announced it will combine its auto titles creating a separate company named Autovia. The new company will combine content with commerce, and provide ‘360 degree’ coverage of the UK auto industry for brands, advertisers and consumers.
How publishers can prepare for the sunsetting of cookies in 2022: Report
With Google sunsetting third-party cookies on its Chrome browser next year, the report looks at what identity solutions are available to publishers and advertisers moving forwards.
“Creator economy” gets a Facebook-sized hamper: New opportunities for publishers
Facebook will introduce a new publishing platform in the coming months to “empower independent writers, helping them reach new audiences and grow their businesses.”
Bo Sacks: Presumptions of the new normal one year later
The time machine we entered into a year ago accelerated whatever was happening before into new possibilities that under pre-covid processes would have taken years to develop.
Publishers shouldn’t freak out about iOS 14 impacts on Facebook ads
Advertisers are going to increasingly turn to trusted publications who have an established digital audience in their market.
“Pay for popularity”: Publishers need to experiment more, not less, with performance tools
Publishing is a talent-driven industry and right now the fight for talent is arguably the sector’s biggest challenge.
In the future, all social networks will have built-in monetization for creators
You know the creator economy is big when Facebook has to announce a new monetization tool for creators.
Google’s scrapping third-party cookies – but targeted advertising will live on
Ostensibly a move to boost individual privacy, Chrome’s new system ultimately looks set to benefit Google, handing the company yet another advantage over its beleaguered AdTech competitors.
Lessons from lockdown: what key learnings can publishers harness to move forward?
Savvy publishers spotted opportunities amid the challenges. They saw the potential to enhance future gains by investing in developing their audience relationship through technology innovation and reassessing monetisation and data strategies.
Hannah talks about the realities of publishing a print magazine and online platform that gives people the space to tell their own stories.
Google is nixing identifiers: Why people-powered contextual will be the next chapter
Whichever way you look at it, this is very interesting news for publishers. By this time next year, it seems the vast majority of ad targeting will be contextual.
What is lazy loading and how can you make it work for you?
Even with its wide-spread adoption and familiarity, we often see that many generalize the impact of lazy loading ads and oversee the nuances involved in it.
See the rest of this week’s stories at whatsnewinpublishing.com
