How publishers can benefit from “a newsletter arms race”, Facebook to pay publishers for content, and more…
“Beginning of a newsletter arms race”
Just a few months ago, Reuters Institute’s Digital News Report noted “the resurgence of email newsletters,” highlighting a sharp increase in their production, both by ‘legacy’ print and newer digital media publishers.
Soon enough, with Substack, we got an inkling of publishing’s next big trend: “monetizing the individual”. Several publishers have already set up shop on Substack, with the top 10 publishers collectively raking in around $7M a year.
Twitter’s acquisition of Revue, Forbes’ massive expansion of paid newsletters, several journalists leaving regular jobs to set up their own newsletter-based publications … all indicate we are on the cusp of a new revolution in publishing.
And this revolution too will not be televised. It’ll be inboxed.
It (email) does remain one of the most important tools available to publishers for building habit and attracting the type of customers that can help with monetization (subscription or advertising).
Forbes announced its new paid newsletters platform last week, and industry insiders are already calling it “a big deal.”
Media have been experimenting with innovative options for a while now producing explainers, guides, listicles, cartoons, animated investigations etc. But what else can we do?
Slovakian news publisher Denník N expects a profit of €1M for ’20-21… remarkable considering it was founded in 2014 by journalists after the newspaper they worked for was bought by an oligarch.
Facebook has started rolling out Facebook News—a destination within its app that features news from hundreds of leading national, local and lifestyle outlets—across the UK.
In a high-stakes drama unfolding across the globe, Google indicated just how much it’s willing to bend, before it reaches what it considers to be a breaking point.
Google has already run experiments to test removing Australian news from search. This may be a demonstration that the threat to withdraw from Australia is serious, or at least, serious brinkmanship.
Perhaps the most serious claim in the draft complaint was that the two companies had predetermined that Facebook would win a fixed percentage of auctions that it bid on.
With much of the world having lived with pandemic-related restrictions for almost a year now, Clubhouse’s USP of intimate, relatively unmediated interaction is reaching far beyond its Silicon Valley origins.
Not only is the decline less severe than reported in the Q3 findings, but more businesses are expressing positive outlooks regarding their bottom lines.
Europe’s big players never really managed to build a product that would appeal to a continent-wide audience. Forum.eu, a Berlin-based digital news startup, is trying to fix that problem and become a leading platform for debate around Europe.
A lot of savvy people believe adtech and the entire online advertising industry are due for a subprime-mortgage-style reckoning.
See the rest of this week’s stories at whatsnewinpublishing.com