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Opinion: Why do traditional publishers fail at mobile?

Why traditional publishers fail at mobile by chasing the individual when context and creativity are king, by Joy Dean, Partnerships Director, UK & Europe, Widespace…

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
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eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Publishers: Redefining a healthy Internet ecosystem
The pending Department of Justice vs. Google adtech case will likely be pivotal in what happens in the future to the open web As the lawsuit against Google looms, advertisers are preparing to broaden their range of tools. Publishers now possess both the audience and the leverage to influence innovation in their direction, but they …
“Flexibility above all”: How publishers can win ad dollars in 2023
In 2022, national brand U.S. ad spend reached nearly $100B, but brands are becoming more selective about where they invest. To succeed in this challenging market, publishers can adapt their revenue strategies by focusing on growth categories, tactfully adjusting their share of wallet, and investing in areas important to consumers and advertisers. Standard Media Index’s …
Time to rise above the ChatGPT noise: How AI may affect advertising and publishers
Refusing to get sucked into the tornado surrounding this new AI-driven innovation, Tom Richards at MiQ steps back to pull the reality out of the hype. The explosion of ChatGPT onto the media scene has unsurprisingly created a lot of FUD – Fear, Uncertainty and Doubt – which is currently defining the response. However, now’s …