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The Independent Publishers Alliance (IPA): Next steps

Last month we announced our intention to start The Independent Publishers Alliance (IPA). We, the founders of the IPA, have spent much of our careers…

eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Publishers: Always be optimizing…
The use of algorithms to optimize ad performance has provided tremendous value for digital advertisers over the last decade. Publishers need to demand similar technology to optimize their performance, too. The major benefit of optimization algorithms in content recommendation ads is their ability to analyze thousands of ad-to-content combinations. This enables publishers to run ads that will generate the greatest revenue while providing advertisers the highest conversion rates and users the best …
New Google Play guidance will force publisher apps to rethink app store optimization (ASO)
Over 385,000 Android apps available on Google Play are at risk of having their titles condensed, according to an analysis by the Zurich-based app intelligence company 42matters. This is the result of new guidance, first announced by Google in April of last year, that includes a policy change for app metadata intended to encourage the …
Publishers need to look beyond the SSP and think end-to-end
The digital media marketplace of the future will be built on strong, transparent relationships throughout the ecosystem. Prompted by new data privacy laws, plus new restrictions on the use of third-party cookies and other personal ID signals, publishers are increasingly shifting from third-party data to forms of first-party data to help nurture relationships with advertisers …

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