retargeting • Media Makers Meet

retargeting

retargetingWNIP

Publishers bristle at agencies’ demands for first-party data

Ad agencies using data to retarget publishers’ audiences is nothing new. But multiple publishers have said they’re getting more frequent, onerous demands from ad agencies…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
Read more
Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
Read more
Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
Read more
HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
Read more
AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
Read more
Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
Read more
Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
Read more
Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
Read more
AI and the Media
Insights on the consequences of AI for media companies
Read more
Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
Read more