Why the time is right to shine a light on ‘dark social’
One of the least understood portions of the web is becoming one of the most important: dark social. And as the calendar turns from Halloween…
Are mobile news aggregators on the rise as referral traffic sources?
Often top referrers to articles in our network include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, Drudge Report. But…
The powerhouses of the Internet are turning hostile to websites
Perhaps this was inevitable. In a system that encourages monopolies, and demands those monopolies increase growth rate and extract ever more revenue (sans caveats or…
Publishers, the ultimate referral guide to your audience
Remember the internet in 2015? Left Shark danced, we argued over The Dress, Hotline Bling went viral, and Adele gave us the record-breaking gift of…
After Facebook, what’s next? Publishers grapple with traffic fragmentation
Just last year, Parse.ly—a technology company that partners with digital publishers to provide web analytics and audience insights— reported on where audiences came from for…
Mobile direct traffic eclipses Facebook for the first time
With discussion raging around the lack of control publishers have over their traffic, Chartbeat took a look at its data to observe traffic differences since…
Publishers: How to get notified when audiences post your work to Reddit
When the needle flies off the analytics dial for Poynter.org, a few likely culprits come to mind. When we’re not getting Drudged or writing about AP Style changes,…
Flipboard reclaims its crown as a serious source of traffic for publishers
Parsl.ey has found Flipboard is the No. 5 traffic source for digital publications, behind only Google, Facebook, Twitter and (only just behind) Pinterest. Flipboard is a news…
Google Chrome’s mobile article suggestions now 4th greatest source of referral traffic
Chrome’s mobile referrals are now 4th, behind Twitter, Facebook, and Google Search. Research by Chartbeat’s data science team reveals that Google Chrome’s Articles for You (also known…
