Q&A: Permutive, using first-party data to boost publisher revenues
Permutive was founded in 2014 and is headquartered in London, with a second office in New York. WNIP met up last year with Permutive’s Co-Founder, Joe…
Opinion: Publishers can use real-time data to help their bottom line, here’s how
Advertisers are keenly aware of the power of personalisation, an especially important issue in the time of consent. Not only have consumers expressed the desire…
