Tackle revenue streams that have remained out of reach
OPINION The idea that publishers should be monetizing their ad inventory via programmatic advertising has been covered for many years. The earliest promises for it…
Q&A: Smart AdServer, helping publishers “own a corner of the room”
Headquartered in Paris, Smart AdServer was created within a premium publisher looking to develop its own ad server to have full control of its business.…
Q&A: Fenestra, bringing financial transparency to programmatic advertising using blockchain technology
Fenestra was launched in early 2018 and has emerged as the UK leader in cross-platform programmatic supply-chain verification, and resultant supply-path optimisation, using blockchain. The…
How the Stylist Group doubled advertising yield by boosting targetable inventory to 100%
One of the key issues facing publishers is that a significant percentage of their ad inventory can’t be effectively monetised because audience traffic originates from…
Opinion: Publishers should expect more data from programmatic demand partners
Programmatic demand has become an essential part of many EU publishers’ revenue strategy. Sell-side platform (SSP) companies have seen amazing growth—the top 10 alone account…
Keep it simple and be transparent, a call to arms from the Programmatic Pioneers Summit
Last week, leading brands, agencies, and publishers met at London’s Twickenham Stadium, the home of rugby, to scrum down and tackle key industry issues in…
Q&A: SmartyAds, reshaping the future of B2B programmatic advertising
Headquartered in New York and with offices worldwide, SmartyAds is a full stack package of complex ad tech solutions for B2B digital advertisers, publishers, and…
The Atlantic’s Executive Director EMEA Jemima Villanueva on trust and transparency
In the most recent Media Voices podcast, Jemima Villanueva, Executive Director for EMEA at The Atlantic talks about the latest trends in programmatic advertising, the…
How publishers can use programmatic direct mail to drive new revenue
Programmatic ad campaigns have been around long enough that most publishers know them intimately. Know the ins and outs of what they can — and…
Where did all the advertising jobs go?
For the first time on record, the number of people working in the industry is declining during an economic expansion. For the last three decades—as…
