What’s driving the great media migration towards independent ad tech?
Independent ad tech is having a moment. So far, attention has mostly centred around those working on resolving identity issues before Google starts its third-party…
Permutive repositions itself to become a privacy-safe audience platform
Ad tech company Permutive has announced it has evolved from a publisher-only data management platform (DMP) to an Audience Platform that enables premium advertisers and…
Advertiser boycotts: What do they mean for publishers and inclusivity?
A “perfect storm” of events including the Black Lives Matter movement and Covid-19 has elevated the importance of premium publishers in the eyes of advertisers…
Publishers’ Rising Revenue Is Good News For Us All
It was heartening to see the AOP’s latest Digital Publishers Revenue Index recently – in 2017, UK publishers grew digital revenues by 5.6%, with 27%…
