How publishers can use context to unlock new audience revenue
The ongoing coverage of the future of cookies, as dictated by Google, has focused a lot on how publishers will be squeezed the hardest. It’s…
News in the age of COVID-19: How journalism can combat blunt brand safety
OPINION If ever there was a time that proved the importance of quality journalism, this is it. The global disruption and uncertainty sparked by COVID-19…
Q&A: Peer39, understanding audiences through context
Peer39 is an independent data company that provides the largest cookie-free data set available in the digital advertising ecosystem. Brands, agencies, and publishers use Peer39’s…
