Telco-verified IDs: What are they and why should publishers care?
Publishers face a dilemma. How can they offer addressable audience at scale to brands in a world where third-party cookies and Mobile Advertising IDs (MAIDs)…
Publisher Monetisation Strategies: Plus Ça Change, Plus C’est La Même Chose
The more things change, the more they stay the same. The French aphorism may be nearly 200 years old, but it still has resonance today…
The anonymous web: How publishers can identify anonymous website visitors
Digital publishers are being haunted. They’re being haunted by the prospect of “ghost” web users who surf onto their sites and leave no trace. Without…
