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IAB Europe releases its guide to native advertising

IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has released its ‘Guide to Native Advertising’ to shed more clarity on…

eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Publishers: Stop relying on standard content taxonomies
The deprecation of the third-party cookie is forcing publishers to rethink the business models that they’ve been using to monetize their compelling content. Contextual advertising is one approach that is resurging. However, to truly reap the full benefits of today’s contextual advertising, many publishers would be better suited with a custom content taxonomy. Standard taxonomies …
Global UK ad spend bounced back, but the industry is not out of the choppy waters yet
Also, what does it mean for creativity? The disruption we’re facing in 2022 has led many to argue that this year is in fact ‘2020 too’. But whilst we may be experiencing some type of chaotic déjà vu, it’s clear that ad spend growth is not going to repeat the dramatic scenario experienced by UK …
From Fly-bys to Super Fans: Re-thinking your audience development and engagement strategies
At AOP’s first in-person CRUNCH event of 2022, Charlotte Tobitt, UK Editor at Press Gazette, spoke with a panel of industry experts about audiences: how to engage with them, how to turn that engagement into value, and how to prove that value to advertisers. With half of publishers now seeing opportunity in the post-cookie landscape, …

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