Governments want Google and Facebook to pay in dollars. They should pay in data.
OPINION Rumors. Propaganda. Lies. False content is hijacking Facebook feeds, and the platform is doing far too little to combat it. There were 1.52 billion…
Unmasking app spoofing for publishers
OPINION Increasing amounts of publishers are transitioning from print to digital to widen their virtual presence, following restrictions on physical experiences to limit the spread…
View From The Buy Side: Mobile share of advertising market to exceed 30% in 2020
The latest update of Zenith’s Advertising Expenditure Forecasts report paints a pretty positive picture of the global ad market. Jonathan Barnard, head of forecasting and…
