first party data • Media Makers Meet

first party dataMx3 Collectif Thought Leader

How Les Echos-Le Parisien doubled turnover with its first-party data strategy

Case Study: As part of our Collectif series (see more here), Permutive’s Isabella Jenkins outlines how French publisher Les Echos-Le Parisien Médias has pivoted away from…

How publishers are using first-party data to create new revenue streams

A number of publishers are harnessing first-party data in new, innovative ways, especially using look-alike modeling. The result? Increased revenue streams. BlueConic’s Sam Ngo explains…

How publishers can prepare for the sunsetting of cookies in 2022: Report

What’s New in Publishing is proud to present How Publishers Can Swap Out The Cookie Jar, a special insight report sponsored by Sovrn and written by media specialist,…

First-party data sees CPMs rise 20% at Penske

Publishers embracing first-party data are already seeing revenue lifts. And closer relationships with advertisers are the key to improving this initial success, once third-party cookies…

First to the party? How publishers are wooing advertisers

Browser and regulatory changes are limiting the scope of third-party cookies, forcing the advertising industry to refocus on privacy. Indeed, digital advertising is entering a…

IAB Europe’s post-third party cookie guide: What publishers need to know

IAB Europe, the European industry association for digital advertising, has just released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies and publishers for the post-third-party…

Q&A: BlueConic, liberating publisher customer data

BlueConic, one of the world’s leading customer data platforms, unifies first-party customer data into persistent, person-level profiles, allowing it to be activated across publishers’ marketing…

The death of the cookie signals a new golden age for publishers

Opinion Google has spoken. The third-party cookie is dead. No more speculation, rumour or dread. Last week it finally announced that it will block third-party…

Facebook data changes create sales opportunities for publishers

As the fallout from the Cambridge Analytica scandal continues, Facebook announced it would pull back on its relationships with data brokers. This change could be a…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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