Best practice in registration, metering and digital subs
Carolyn Morgan is Founder of Speciall Media, working with small and mid-sized specialist publishers to develop digital strategy and establish new revenue streams. In this…
Wyborcza Club: How a Polish newspaper used editorial participation to land 280K digital subs
For any newspaper, 280,000 digital subscribers is a hefty achievement. It propels a title into the rarified ‘100K Club‘ and for Gazeta Wyborcza – one…
Focusing on value over volume to drive sustainable audience growth: AOP CRUNCH 4.3
Across the digital industry, one of the most pertinent questions asked by publishers big and small is: how do I achieve sustainable growth? For 76%…
Digital subscriptions see steep rise: Exact Editions
Digital platform Exact Editions has seen a steep rise in digital subscriptions amongst its publisher partners since lockdown restrictions were introduced to combat the Covid-19…
6 key learnings from INMA’s Subscription Summit 2020
Each week Twipe deep dives into different topics on the future of news. Subscribe to their newsletter here to never miss a story, or join the conversation…
Why the publishing industry will remain a subscription stalwart
Opinion Over the last few weeks, we’ve seen the launch of two promising entertainment options – Apple TV+ and Disney+. Conventional wisdom (and most ‘experts’)…
Why half of your new subscribers will churn in the first 3 months
While reading the new WAN-IFRA report “Engaged Readers Don’t Churn—Retention lessons for digital subscriptions”, one key stat stood out: German newspaper Die Welt found that half…
New York Times Reports $24 Million Profit – Thanks to Digital Subscriptions
Last month we reported how the New York Times made more than $1 billion in overall subscription revenue last year, with a total of more than 2.6…
