Adenike Aloba: Lessons from Nigerian media’s ‘state of emergency’ in record elections year
A new report paints a bleak picture of the state of the media in Africa’s most populous nation. The Media’s Agenda-setting Role: Insights from the…
How data is used at news organisations to retain subscribers
Attracting subscribers is one thing, preventing them from leaving is another. Enter ‘churn prediction models’ which are becoming increasingly effective at reducing churn rates by…
Data and programmatic markets are growing fast despite the pandemic
During the pandemic, users moved their activities to digital. The Global data market will grow by almost 20% YoY in 2020 to reach over $41B.…
