TikTok’s new monetization feature and the benefits of short-form content
TikTok’s new long-form content feature, Series, offers a new monetization tool for publishers as well as an opportunity to deepen audience engagement. However, this does…
Parse.ly’s 2020 content analytics report: what publishers need to know
Parse.ly, the content analytics platform recently acquired by WordPress.com owner Automattic, has just released its report on the major content trends it’s seen over the…
How leading Canadian publisher, The Globe and Mail, is building the “newsroom of the future”
Sophi, a suite of artificial intelligence tools developed by The Globe and Mail, Canada has won this year’s Online Journalism Award for Technical Innovation in…
What do publishers do when only 16% of consumers are willing to pay?
During the pre-internet days, news publishers had a captive audience. While some of them like The New York Times and The Washington Post still do,…
Has the time come for content micropayments?
In the ongoing search for new sources of revenue, magazine publishers have always been enthusiastic about the prospect of charging readers small sums of money…
Should you even bother creating original content for Snapchat?
In late 2017, CNN made an astonishing announcement: it was putting an end to “The Update,” a daily show it had launched on Snapchat just…
Recommendation strategies for publishers: Driving a rich relationship with readers
On your typical news or content website, articles are queued up so that readers always have opportunities for a next click. These are called “content…
What’s resonating with readers? 3 ways to find value in engaged time
What metric best encapsulates what’s resonating with readers? There’s no one right answer. It varies from organization to organization depending on strategic goals and usually…
Podcast: Bauer Xcel’s Ian Betteridge on leading a data-driven digital division
Bauer Xcel’s Director of Content and Audience Development, Ian Betteridge, is the special guest for this Media Voices podcast. Bauer Xcel Media is the digital division…
Unified communications: bridging the gap between B2B and B2C content strategy
When it comes to content creation, B2B and B2C are a lot more alike than most publishers think. The philosophical and practical distinctions between these…
