Should you even bother creating original content for Snapchat?
In late 2017, CNN made an astonishing announcement: it was putting an end to “The Update,” a daily show it had launched on Snapchat just…
How publishers align business models with strategies for social media distribution
Publishers use social distribution to keep up with consumers’ news consumption habits. And despite the annoyance and uncertainty of platform policy changes (e.g. Facebook news-feed changes), publishers continue to align their business strategies and social practices. To better understand this alignment,…
For Hearst, data fuels strategy but the audience is in the driver’s seat
Reading Kate Lewis’s list of responsibilities as Chief Content Officer of Hearst Magazines boggles the mind. She oversees content strategy, which includes managing all of the company’s…
Faceless Publisher: When you take “publishing” out of the “publishing business”
In May of 2017, Bill Simmons, former ESPN personality and creator of The Ringer, made an interesting decision to move his successful sports media empire to Vox Media.…
Will ‘social graphing’ help publishers distribute content better?
Publishers are generally compelled to make their media available and easy to find to everyone, everywhere. Meanwhile each output calls for a different format and…
