Harnessing media innovation to drive business growth
The media industry has talked about innovating for years but it took a global crisis to teach us an important lesson: urgency spurs innovation. So…
Bloomberg Media: Driving impact with ads that “ad.apt”
Bloomberg recently launched a set of display ad formats that, while requiring very basic assets from advertisers, deliver higher impact results compared to standard banner…
Bloomberg goes behind paywall after success with Businessweek subscription model
Almost a year after introducing a two-tiered paywall to its Businessweek magazine website, Bloomberg Media Group will be introducing a similar model to its digital news site,…
Apps are the new magazines: Why Bloomberg’s doubling down on apps
Forget the mobile web or social platforms: Bloomberg Media’s betting its mobile future on apps. Starting with its redesigned flagship mobile app, Bloomberg plans to…
