How publishers can weather the economic storm in H1
Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply…
3 ways publishers can prepare for the cookieless future
TL;DR: Publishers have historically considered one ad tech partner as one revenue opportunity. Today, publishers want partners who can offer access to multiple revenue streams…
Growing revenues: Why SSPs need to improve the publisher experience
From the publisher’s point of view, managing the programmatic universe is an increasingly complex, chaotic environment to deal with. You just need to glance at…
Q&A: Improve Digital, helping publishers optimize their ad strategy and maximize inventory revenue
Azerion is a tech company in the media and entertainment business. Improve Digital is one of Azerion’s products. It is a leading European programmatic advertising…
