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As I enjoy holiday cheer and gather with friends and family, a piece of my heart is still out on the open road. My mind…

Opinion: The fight for quality content must continue
EMarketer’s report showing that the duopoly’s dominance of the digital ad market is still rising is a blow to online publishers. With Google and Facebook taking an ever-greater portion of ad revenues – expected to reach over 63% in the UK this year – there’s precious little left in the pot for everyone else to …
Publishers, you’re focusing on the wrong metric for push notifications
Opinion There are well-documented ways to improve the click-through rates of push notifications. But, what they all lack is a way to determine the actual value being added.Although high amounts of click-throughs or ‘tap-throughs’ may result in short-term bursts of traffic and ad revenue, without a way to measure long-term push notification value, publishers walk …
Opinion: Design thinking in Publishing and Media
Ask an author who they write for, and you’re likely to get as many answers as there are authors. But when we’re planning campaigns and strategies, we really need to keep one person in mind: the eventual customer or consumer. In reality, this isn’t always the case. Strategies and creative approaches, look, feel and content …