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The winners of the World Media Awards have been announced, with brands such as Astana International Financial Centre, Electronic Arts, Levi’s, Samsung, Shell, Sonos, Tech Mahindra, Tourism Australia and Volkswagen amongst those receiving accolades for their entries this year.
Hosted by the World Media Group, a strategic alliance of leading international publishers and media organizations (including Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, New York Times, Wall Street Journal, Washington Post, and more), the awards recognize brands, agencies and media partners who, together, create the most effective cross-platform, cross border, content-driven advertising campaigns.
Sonos was the biggest winner this year taking away the WMA Grand Prix, as well as the Technology & Telecommunications award for its multiplatform campaign ‘Brilliant Sound at Intersections of Culture and Cool’, designed to cut through the noise in the over-crowded Smart Speaker market.
“Sonos edged out the competition with an entry that succeeded on every level – they outlined a clear challenge, addressed it with a multiplatform, wide-reaching creative approach and backed it up with fantastic results that demonstrated brand lift and revenue growth,” said Christoph Woermann, WMA Judge and CMO Corporate Bank, Deutsche Bank. “Brilliant Sound demonstrates all the attributes of an award-winning content campaign and is well-deserving of this year’s Grand Prix award.”
Alex Delamain, President of the World Media Group and SVP Global Client Partner at The Economist said, “As the World Media Awards celebrates its fifth year, the bar has been raised yet again. Not only did we have a record number of entries from all over the world – up by 100 percent on last year – the quality of the shortlisted campaigns was exceptionally high. I’m excited that the WMG is able to highlight and celebrate this great work.”
A panel of 30 senior jurors from leading international advertisers, agencies and publishers co-chaired by Woermann and Josh Krichefski, CEO, EMEA at Mediacom, were tasked with selecting the eight category winners and the Grand Prix winner from the many global submissions.
The winners of the World Media Awards 2020, along with comments from the judges, are:
Automotive
Winner – Volkswagen: For the Many, Not the Few – The ID.3
Entered by: PHD Global Business
Credits: DDB Berlin
“This campaign provided a great solution around the democratisation of new electronic vehicle technology to make the Volkswagen ID.3 synonymous with e-mobility.”
Brand & Media Owner Partnership
Winner – Samsung: TV is Making History Again
Entered by: Starcom
Credits: CNN, Leo Burnett, Adam & Eve/DDB
“If you’re going to do a media partnership, this is the way you do it! This immersive experience into space showed how you could bring out the product benefits of technology by using a really visual entity.”
Highly Commended – Astana International Financial Centre: My Kazakhstan
Entered by: Astana International Financial Centre
Credits: Bloomberg Media, Bloomberg Media Studios
“A well-considered media partnership that made fantastic use of Bloomberg’s content bringing to life the entrepreneurial spirit of Kazakhstan through storytelling.”
Corporate Influencer
Winner – Tech Mahindra: In the Future
Entered by: The Trust: The Wall Street Journal | Barron’s Group
“A well-adapted, creative and focused campaign that drove real business results.”
Highly Commended – Shell: The Great Travel Hack
Entered by: Mediacom
Credits: Vayner Media, Wunderman Thompson, Edelman, UEG Worldwide
“A very engaging campaign with a brave creative approach.”
Financial Services
Winner – Astana International Financial Centre: My Kazakhstan
Entered by: Astana International Financial Centre
Credits: Bloomberg Media, Bloomberg Media Studios
“This ambitious ‘country rebrand’ demonstrated some beautiful character profiles that brought to life the entrepreneurial spirit of Kazakhstan. It successfully presented a country that, as an investor, you’d want to back, and achieved impressive business results.”
Highly Commended – UBS: Are You Investing in What Matters to You?
Entered by: Spark Foundry
Credits: The New York Times, T Brand Studio
“This excellent multimedia story with a personalised CTA challenged readers to think about sustainable investments and learn more about how they could make a difference with their portfolio.”
Luxury, Lifestyle & Fashion
Winner – Levi’s: What Does Performance Mean to You?
Entered by: OMD EMEA
Credits: TCO London (Huck Mag)
“This partnership redefined masculinity for a brand that’s synonymous with dusty pick-ups and ruggedness, prioritised storytelling over product and delivered significant bottom line uplift.”
Highly Commended – Essity: Viva La Vulva
Entered by: Zenith
Credits: Poke, AMV BBDO, Ketchum
“One of those campaigns that is likely to be written into media folklore for many years to come. It tackled a very delicate topic with respect and humour to effect real cultural change.”
Media & Entertainment
Winner – Electronic Arts: FIFA20 Play Wrong
Entered by: m/SIX
Credits: Copa90
“A brave and fresh approach to the category. Strong storytelling with authentic content that also had local resonance, and a partnership that played out well across all of the creative concept.”
Technology & Telecommunications
Winner & Grand Prix Winner – Sonos: Brilliant Sound at Intersections of Culture and Cool
Entered by: Vizeum & 360i, Dentsu Group
Credits: ACAST, Amazon, WeTransfer, Anomaly
“The campaign leveraged smart insights into the audience and their passion for their subjects. It combined OOH in cities around the world with great digital, podcasts and innovative Amazon placements, resulting in a really well-integrated campaign.”
Travel & Tourism
Winner – Tourism Australia: From Country to Company
Entered by: UM Australia
“This campaign was developed from having genuine empathy for the needs of their target audience and demonstrated a fantastic use of partnerships.”
Highly Commended – Narok County Government: Moments of Wonder
Entered by: Reuters Plus
“A stunning campaign that really brought the beauty of the country to life.”
Content Leadership & Innovation
This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation.
Winner – Johan Jervoe, Chief Marketing Officer, UBS
