Advertising Digital Publishing
1 min read

Singletrack Magazine on reader revenues vs programmatic advertising

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This week, Media Voices talks to Mark Alker, Publisher of Singletrackworld.com; Europe’s biggest mountain biking website, and Singletrack Magazine; a bi-monthly print publication. As well as divulging the secrets of specialist media success, Alker discusses community, coffee, and his love-hate relationship with programmatic.

In the news round-up, the team talk about digital strategy success for The Independent, and Bloomberg News returning to normal coverage following Mike Bloomberg dropping out of the Democratic race. The news, in brief, is coronavirus-themed, from how platforms are tackling misinformation to newspapers you can wipe your butt with.