Shutterstock, Inc., the NYC-headquartered creative platform, has launched ‘The Newsroom’, a concierge resource for publishers to access real-time imagery and video footage of events as they happen.
Part of the Shutterstock Editorial platform, The Newsroom will give newsrooms, editors and journalists access to Shutterstock’s team during newsworthy events as they happen, as well as assisting them in selecting and choosing relevant imagery and footage. According to Shutterstock, ‘The Newsroom will ensure that Shutterstock’s Editorial customers are part of the conversation in real-time when breaking stories, as well as leading the conversation with trending content’.
In somewhat of a reversal of normal journalistic practice, The Newsroom team will also provide editors inspiration for storytelling across celebrity, news, politics, and pop culture, as well as exclusives, in effect becoming a second newsroom resource for publishers who can afford the service. Jamie Elden, Chief Revenue Officer at Shutterstock, says, “Our clients are looking for turnkey news stories that they can amplify across their platforms to maximize moments of engagement.”
Elden continues, “The Newsroom leverages the expertise of world-class editorial professionals to deliver breaking and trending news via photo, video and packaged collections directly to the inboxes of today’s leading media and broadcasting networks globally. We want our customers to be at the forefront of breaking news content.”
The team includes Editorial Director Aaron St Clair, a 17-year veteran of Splash/Corbis; Timothy Plant, who managed newsrooms at Hollywood Life, OK!, Star and InTouch; Sascha Weis who was previously General Manager of Splash/Corbis; and Mike Mandel, Amanda Elmslie, and Kate Brooks, who collectively have over two decades of experience as account managers for publishers, photo agencies and newsrooms.
“After listening to our customers, we realized that there was a clear market need for a more personalized newsroom service,” says Aaron St Clair, Editorial Director of The Newsroom. “We want our customers to think of us as an extension of their newsrooms, and it’s a tremendous value-added service as part of a partnership with Shutterstock.”