Merali’s key responsibilities will involve developing and implementing a transformational agenda for the PPA and its members, alongside accelerating and championing the PPA’s work to improve and promote diversity and inclusion across the industry.
With twenty years experience in the publishing industry, Merali joins the PPA from her role as chief revenue officer at the New Statesman Group. Prior to that she was the commercial leader of the Insider Publishing Division and Euromoney PLC.
Speaking about the direction she would like to take the PPA, Sajeeda said “I am hugely excited to be appointed CEO of the PPA and to be given the opportunity to advocate for an industry that I feel so passionate about. Especially at this point in the transformation curve, bringing together individual and collective experiences has never been more important.
“I’m honoured that the Board of the PPA is allowing me to drive this new phase in its mission of advancing the UK’s publishing industry.”
Having formed over a century ago in 1913, the PPA reaches over 44 million people in the UK every month and the membership represents 35% of the UK publishing industry.
PPA Chairman, and Immediate Media Co-Executive Chairman, Tom Bureau said: “I’m delighted to appoint Sajeeda as CEO of the PPA. Sajeeda really impressed the recruitment panel with her energy, communication skills and passion for transformation in publishing.
“She brings highly valuable experience of being in the trenches of change, and championing a vibrant, successful sector. Importantly, Sajeeda is passionate about organisational change, driving innovation, and committed to diversity, equality and inclusion, which will be vital as we develop a new vision for the PPA around engaging deeply with specialist communities.”
Sajeeda is due to start her new role on 3rd September 2021.