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Should publishers be worried about pandemic fatigue and peak content demand?
How’s this for synergy – today’s headline feature is written by this week’s Media Voices guest. But even if Jakub hadn’t spoken to Peter this week, this would have been on our radar – it speaks to our deep-seated fear that the pandemic boom won’t last for publishers. He asks if, after two years of lockdown, people are tired of consuming content indoors.
As Jakub says: “As people venture out, however, they are also starting to review their habits. Unsubscribing from those annoying emails, saving up cash for nights out with friends… The competition for people’s time and money is becoming much more intense.”
But we also thought that the Trump Slump was going to be much more immediate and impactful than it turned out to be. We might be invoking the spectre of Amara’s Law here, but we suspect that many of the habits people developed over the course of the pandemic will outlast it… which gives publishers a few years’ grace to find new ways to keep those audiences on side.
The FT’s 1 million digital-only subscribers
Hey, congratulations to The Financial Times! This is one of those brands that never lost it lustre, through a change of ownership and a strategic realignment as it found its new North Star. This is a quick tour through some of the most important numbers, but totally without hesitation we want to say ‘well done’ to the FT.
Meta assures advertisers it has limited underreporting of iOS conversions to 8%
Like it or not (that second one is the correct choice) Meta and Facebook are still enormous players in the world of media. It found itself on the back foot recently following Apple imposing a $10 billion hit to its business model – but has now found a way to mitigate that impact.
Facebook renames News Feed just “Feed”
Facebook and news have had a fraught relationship. Hyperpartisan content tends to draw the most engagement. Misinformation on the platform is rampant thanks in part to a small group of abusive, toxic “superusers.” Will this change all that? Noooo.
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