What’s New in Publishing | Digital Publishing News

Bonnier LLC, part of Swedish-based Bonnier AB media group, has restructured in its efforts to become a premier outdoor adventure destination in the U.S. Key to the restructuring is its focus on enthusiast communities rather than individual publisher brands. WNIP talked to Bonnier’s CEO David Ritchie to find out more. Florida-based Bonnier LLC is an “outdoor adventure company” that fosters a love for fishing, boating, sailing, motorsports, hunting, and travel. The publisher boasts many of the U.S.’ premier collections of outdoor immersive events and brands, including Salt Water Sportsman, Marlin, Sport Fishing, Boating, Yachting, Cruising World, and Sailing World. The…

For publishers with paywalls, benchmarking can be useful to get a sense of where a paywall is performing strongly, and where improvements can be made. Although conversion rates and proportion of content paywalled will vary by sector and type of publisher, there are some general principles which can be shared across the industry in order to improve conversion rates. This is the aim of membership and subscription suite Poool’s new Conversion Funnel Benchmark Report. Poool have compared a range of anonymised key engagement and conversion data points across their 150 publisher clients to enable benchmarking in a new report, which will…

The recently released World Press Trends Outlook released by WAN-IFRA (World Association of Newspapers), shows…

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Last night’s developer conference for the launch of ChaptGPT-4 signifies a dramatic leap forward for…

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Why VR might be a bust for publishers

Media tech expert Stephen Masiclat thinks publishers need to pay attention to the promise of augmented reality rather than be distracted by the virtual reality…

FT said to cut 3% of editorial staff as print declines

The Financial Times, the newspaper bought by Japan’s Nikkei Inc. in 2015, is eliminating 20 editorial jobs globally through attrition to cut costs as print…

Channel 4 TV ads accelerate Readly’s growth

Readly, the digital magazine newsstand, has more than tripled its subscriber base over the last year (+210% year-on-year), boosted by a TV campaign on Channel…

Yahoo announces global content partnerships with The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK

Agreements unlock the power of Yahoo’s global platform bringing premium UK publisher content to a worldwide audience. Yahoo has announced it has inked content distribution deals…

Why is marketing for print magazines so outdated?

This year’s American Magazine Media Conference was all about “media” with hardly any attention paid to the actual “magazines,” but I did come across two…

New York Times is experimenting with mobile-specific headlines

After 10 months of A/B testing its headlines seriously, the New York Times has started slicing its audience into finer segments, albeit informally. Last week,…

2016 was a good year for Condé Nast

In the midst of a huge downturn in print advertising, the Big Media bet by Condé Nast, the 115-year-old magazine publisher, is starting to bear…

Entries open as AOP prepares for its renowned annual digital publishing awards

The Association for Online Publishing has announced that entries are now open for its flagship annual awards – in partnership with PubMatic, the automation solutions company…

Time Inc. UK’s Collective creates dedicated Futures team

Digital brand solutions agency Collective has created a new Futures department whose focus is to take digital brand advertising to the next level and maintain…

Evening Standard drops the number of daily print editions to one

The Evening Standard is moving to a single print edition per day and there is a proposal that long-serving sub-editors will be moved to half-days…

Revenue boost expected for global content publishing market

The global content publishing market is expected to generate revenue of more than USD 391 billion by 2021, according to Technavio’s latest market research. In…

Top publishers discuss new revenue streams at DMS 17

It’s no surprise that advertising isn’t quite the engine for media companies that it once was. Horsepower is leaking away as print circulations shrink and…

Publishers refocus their content on health and wellness

Digital publishers are caught up in a new health craze. After a years-long pursuit of scaling an audience, many publishers are now launching vertical sites,…

‘Project Zombie’ – a strategy for evergreen publishing

Publishers have been reposting their old articles for years, but now the tools available to them are getting more sophisticated. Swiss news publisher Le Temps…

British Vogue launches Facebook Messenger bot

British Vogue has launched Vogue Fashion Update, the first Facebook Messenger bot that allows users to personalise their fashion news. Debuting to coincide with the start of…

New FT dashboard helps editors identify and promote relevant archive stories

The dashboard, created in-house by the Financial Times using Chartio, shows editors which older articles are popular with readers and if they are being found…

How Meredith fuels its revenue growth across channels

Meredith, publisher of brands such as Better Homes & Gardens, Eating Well, Parents and Family Circle, achieved an interesting milestone recently. The company reached an…

What’s wearable technology got to do with publishing?

As the public increasingly consumes publisher content on devices such as mobiles, tablets and laptops, publishers are working hard to develop and optimise their digital…

Instant Apps: What are they and how will they transform media?

2017 will be the year Android’s Instant Apps gain real traction, but it will be the impact on everyday people that promises the biggest differences.…

New vertical video ads available across Vibrant Media’s global markets

The original native advertising company, Vibrant Media, continues to compete with the world’s specialist video ad networks on viewability, scale, targeting and budget bases, with…

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
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eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Should we regulate social media platforms based on where they call home?
The current debate over TikTok has surfaced a number of arguments on both sides. However, if the UK is to strengthen regulation, it should not be to the detriment of user experience. And it should be universal. Zarnaz Arlia, Chief Marketing Officer at Emplifi, explains more… Over the last decade, social media platforms have faced …
Why more publishers need to be testing FLEDGE
In six months, FLEDGE is expected to be available in Chrome, and in 18 months third-party cookies will be erased completely – so why are publishers delaying their experiments with this tech? Mateusz Rumiński of RTB House implores publishers to start testing now, before it’s too late… It has been three years since Google first …
Analysis of the top 100 French websites that offer video content, and their ‘Core Web Vitals’
An analysis of the top 100 French websites that offer video content shows, like many countries, a haphazard performance in terms of Google’s Core Web Vitals. But they can be improved by taking a few key measures. Viously’s Jon Westbrook explains more… Viously, a video technology for publishers, has analyzed the performance of the top …

“Unique skillsets we never had before”: Why Bonnier restructured around enthusiast communities