What’s New in Publishing | Digital Publishing News

New INMA report takes a deep dive into Generative AI technology and the latest tools being used. The report shows via research and experiments how publishers can use these tools to automate news subscription marketing. “Generative AI is a new technology that has the potential to revolutionize the way we approach marketing, particularly in the realm of news subscriptions,” according to a new INMA report. It finds that an average publisher can expect up to 5,700% return on investment if using generative AI to personalize its marketing. Additionally, on average, such a tool needs to save a marketer as little…

“It’s not a time to be depressed, opportunities abound for publishers – just meet your audiences where they are.” In a wide-ranging interview with TMB’s President and CEO, Bonnie Kintzer, we discussed the media giant’s foray into FAST TV, as well as her thoughts on TikTok, video, and affiliate marketing. And, yes, TMB is experimenting with ChatGPT. Originally founded as Reader’s Digest Association in 1922, TMB (formerly known as Trusted Media Brands) is a North American multi-platform media empire with a global audience of over 200M. Under the stewardship of President and CEO Bonnie Kintzer, its turnaround from a Chapter 11…

“Its speed and capabilities are awe-inspiring and frightening at the same time.” We are on…

5 days ago

7 mins read

One of the world’s leading conferences on magazine media, the 45th FIPP World Media Congress…

1 week ago

1 min read

Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
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eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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ChatGPT in journalism: Let’s not have an identity crisis
Publishers are in the driver’s seat. The AI is not in control, you are. With extensive experience over many years, United Robots has pioneered the use of automated articles in newsrooms. Now, with the advent of ChatGPT, the topic of artificial intelligence and journalism has never been more in focus. Cecilia Campbell, CMO, United Robots explains …
World Media Awards: Focus on new talent and sustainable campaigns for 2023
An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The World Media Awards showcase the best in international content-driven and cross-border advertising. The winning entries are amplified in a worldwide advertising campaign valued at more than €750k running across the …
Communicating complex data with infographics
The use of scientific visuals in mainstream media is not new – however, with the advent of the Covid-19 pandemic, the requirement to use scientific imagery has greatly increased. Here Fabricio Pamplona, founder of online infographic maker Mind The Graph, explains how publishers can best communicate complex health and scientific topics. According to Nature, around …

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Generative AI tools can fetch up to 5,700% ROI: Key insights for publishers from INMA

Generative AI tools can fetch up to 5,700% ROI: Key insights for publishers from INMA

“ChatGPT? We’re going to experiment”: An interview with TMB’s President and CEO, Bonnie Kintzer

“ChatGPT? We’re going to experiment”: An interview with TMB’s President and CEO, Bonnie Kintzer

“Buckle up for the ride”: What publishers need to know about AI, from Reuters Institute

FIPP World Media Congress 2023: Save the date!

Brand identity is the key for magazines

Facebook furthers its “grasp on the virtual reality industry”

Insight into what the NY Times ‘internal report’ means

German publishers encourage Facebook transparency

Brexit causes Apple to increase price of apps in the UK

Will a fake news inquiry fix the problem?

The struggle with the importance of newsletters

Publishers use Instant Articles bundle for daily must-reads

The Washington Post is launching a weekly newsletter to highlight its most valuable comments

Is publishing about to get Spotified?

Condé Nast slowly begins restructuring

Publishers see short-form video views on Facebook cut in half

Hearst President’s New Year note

Is digital advertising broken?

More 2017 predictions from some of publishing’s leading lights

Hubert Burda Media acquires Immediate Media

American Media Inc. considers buying Time Inc.

Agency buys publisher – the introduction of a new trend?

Recycling content brings in money for publishers

Facebook-media’s relation is predicted to deteriorate