What’s New in Publishing | Digital Publishing News

Adblocking on desktop is on the rise again. It has rebounded close to the earlier, all-time-high 2018 levels, according to the 2022 PageFair Adblock Report from adblock revenue recovery company Blockthrough. Desktop adblocking growth slowed in 2016-2018, and then declined over 2018-2020. It started growing again over the last two years reaching 290M active users worldwide in 2021. These are conservative estimates, according to the report, as they do not take into account wide-spectrum content blockers, VPN/DNS-based adblockers, and network-level adblockers. Desktop adblocking has crept back up to its 2018 high. Since advertising revenue from mobile web is still a…

Highlights from Sovrn’s new Advertising Performance Benchmark Report, based on data from 6,000 publishers generating 25B daily page views across 60,000+ global sites. “CPM seems to have returned to the usual patterns of seasonality in the latter half of H1 2022 while still flatter overall than what we would expect to see,” according to Sovrn’s latest Advertising Performance Benchmark Report. “For the second half of 2022, there remains a significant amount of uncertainty impacting global ad spend, driven by macroeconomic concerns and a softening of consumer spending, plus lingering effects of the Covid-19 pandemic and the ongoing war in Ukraine.”…

Key insights from WAN-IFRA’s reader revenue bootcamp for Indian publishers India is a challenging market…

2 weeks ago

5 mins read

Media Voices have launched the Publisher Podcast Summit, the first and only event dedicated exclusively…

2 weeks ago

5 mins read

eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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Publishers: Always be optimizing…
The use of algorithms to optimize ad performance has provided tremendous value for digital advertisers over the last decade. Publishers need to demand similar technology to optimize their performance, too. The major benefit of optimization algorithms in content recommendation ads is their ability to analyze thousands of ad-to-content combinations. This enables publishers to run ads that will generate the greatest revenue while providing advertisers the highest conversion rates and users the best …
New Google Play guidance will force publisher apps to rethink app store optimization (ASO)
Over 385,000 Android apps available on Google Play are at risk of having their titles condensed, according to an analysis by the Zurich-based app intelligence company 42matters. This is the result of new guidance, first announced by Google in April of last year, that includes a policy change for app metadata intended to encourage the …
Publishers need to look beyond the SSP and think end-to-end
The digital media marketplace of the future will be built on strong, transparent relationships throughout the ecosystem. Prompted by new data privacy laws, plus new restrictions on the use of third-party cookies and other personal ID signals, publishers are increasingly shifting from third-party data to forms of first-party data to help nurture relationships with advertisers …

82% of users prefer lighter ad experience: How publishers can recover revenues lost through adblocking

82% of users prefer lighter ad experience: How publishers can recover revenues lost through adblocking

Publisher insights for optimizing ad strategies: Factors that “consistently have an outsized impact on CPM rates”

Publisher insights for optimizing ad strategies: Factors that “consistently have an outsized impact on CPM rates”

“We have recorded about 80% growth”: How publishers are building reader revenue streams by doubling down on engagement

The first-ever conference dedicated to publisher podcasts is launched: Behind the scenes

What steps can a publisher take towards digital transformation?

With ad revenues falling, publishers explore e-commerce

The 4 types of live video experiments at The Associated Press

Amazon Prime now includes magazines to ‘borrow’

Serving branded content in the right context helps publishers add value to their inventory

How Cosmopolitan reinvented itself

The state of publisher referral traffic from LinkedIn

Condé Nast looks to cut more than $20M from its budget

Early morning is the sweet spot for video advertising

Why publishers will continue to embrace native advertising

The inevitable burst of the video bubble

Coding skills boost development of digital journalism

Will Google’s Pixel smartphone change the game?

A new journalism combines marketing and editorial content

Smart and progressive content marketing negotiates gender in media

The Guardian sets up a new monetisation model by disconnecting data and inventory

What are publishers’ true perceptions of Facebook?

Digital ‘the only area of revenue growth’ at Trinity Mirror

NME takes fans inside Abbey Road with Google Cardboard

4 charts: The state of publisher referral traffic from LinkedIn