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August 13, 2022
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Audience Engagement Digital Publishing
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Engagement strategies for digital publishers: Benchmarks 2022 access_time 1 day ago
Advertising Digital Publishing
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Publishers: Top digital media trends for 2H 2022 access_time 1 day ago
Audience Engagement Digital Publishing
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Reversing news avoidance in younger people: The Media Roundup access_time 1 day ago
Audience Engagement Digital Publishing
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Meet the social-first news start-up aiming to re-engage younger people access_time 2 days ago
Top Stories
AdvertisingDigital PublishingTop Stories
3 mins read

82% of users prefer lighter ad experience: How publishers can recover revenues lost through adblocking

access_time5 days ago
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82% of users prefer lighter ad experience: How publishers can recover revenues lost through adblocking

by Faisal Kalim access_time5 days ago

Adblocking on desktop is on the rise again. It has rebounded close to the earlier, all-time-high 2018 levels, according to the 2022 PageFair Adblock Report from adblock revenue recovery company Blockthrough.  Desktop adblocking growth slowed in 2016-2018, and then declined over 2018-2020. It started growing again over the last two years reaching 290M active users worldwide in 2021. These are conservative estimates, according to the report, as they do not take into account wide-spectrum content blockers, VPN/DNS-based adblockers, and network-level adblockers. Desktop adblocking has crept back up to its 2018 high. Since advertising revenue from mobile web is still a…

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AdvertisingDigital PublishingTop Stories
4 mins read

Publisher insights for optimizing ad strategies: Factors that “consistently have an outsized impact on CPM rates”

access_time1 week ago
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Publisher insights for optimizing ad strategies: Factors that “consistently have an outsized impact on CPM rates”

by Faisal Kalim access_time1 week ago

Highlights from Sovrn’s new Advertising Performance Benchmark Report, based on data from 6,000 publishers generating 25B daily page views across 60,000+ global sites. “CPM seems to have returned to the usual patterns of seasonality in the latter half of H1 2022 while still flatter overall than what we would expect to see,” according to Sovrn’s latest Advertising Performance Benchmark Report. “For the second half of 2022, there remains a significant amount of uncertainty impacting global ad spend, driven by macroeconomic concerns and a softening of consumer spending, plus lingering effects of the Covid-19 pandemic and the ongoing war in Ukraine.”…

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“We have recorded about 80% growth”: How publishers are building reader revenue streams by doubling down on engagement

Key insights from WAN-IFRA’s reader revenue bootcamp for Indian publishers India is a challenging market…

2 weeks ago
5 mins read
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The first-ever conference dedicated to publisher podcasts is launched: Behind the scenes

Media Voices have launched the Publisher Podcast Summit, the first and only event dedicated exclusively…

2 weeks ago
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Featured Articles

Pinterest has a new explore function – for publishers!
by WNIP 6 years ago
1 min read
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Pinterest unveiled its new Explore publishing section on Tuesday, announcing media partnerships with BuzzFeed, Tastemade, HGTV, Food Network, GQ and others. Explore is a new…
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Top publishers continue to experiment with virtual reality
by WNIP 6 years ago
1 min read
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A flurry of PR announcements over the last week shows publishers are still experimenting in earnest with virtual reality. Some of the new projects, from…
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Facebook refuses advertisers to use ethnic filters
by WNIP 6 years ago
1 min read
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Facebook has cracked down on its advertisers targeting users by race after concerns it was being used to discriminate against ethnic minorities. Responding to widespread…
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Google befriends publishers with their AMPs
by WNIP 6 years ago
1 min read
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Google, long feared by publishers, is now presenting itself as their best friend — at least in comparison to Facebook. Publishers have warmed to Google’s…
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“Mojo allows journalists to shoot, edit, publish and broadcast live with their phone”
by WNIP 6 years ago
1 min read
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Journalists at KTSF Television are using mobile journalism (mojo) techniques to provide news to over 1.4 million under-served Asian-Americans in the San Francisco Bay Area,…
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Haymarket Media Group acquires World Architecture News and World Interiors News
by WNIP 6 years ago
2 mins read
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Haymarket Media Group has today announced the acquisition of the World Architecture News (WAN) and World Interiors News (WIN) websites and awards from Built Environment…
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New York Times customise push notifications for international
by WNIP 6 years ago
1 min read
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Whenever The New York Times breaks a big story, within 24 hours, 60 percent of all global traffic to that story typically comes via push…
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Is magazine bingeing a ‘thing’ yet?
by WNIP 6 years ago
1 min read
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Since the concept of digital magazines surfaced more than a decade ago, it has remained unclear when, where, how and even whether consumers really wanted…
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Publishers reconsider sponsored links
by WNIP 6 years ago
1 min read
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Media outlets are growing tired of sponsored links. The main reason is that in a time when more people than ever doubt the media’s legitimacy,…
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Increasing advertising sales in difficult times
by WNIP 6 years ago
3 mins read
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According to PCS, its industry knowledge and broad customer base have told them that publishers need a new approach to advertising sales and CRM in…
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Publishers brace for what happens if Facebook stops paying for live videos
by WNIP 6 years ago
1 min read
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Last spring, Facebook signed up nearly 140 media companies and celebrities to produce a regular stream of Facebook Live content. BuzzFeed and Tastemade, for instance,…
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World Media Awards – for content-driven ads – launch for second year
by WNIP 6 years ago
2 mins read
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The World Media Group has announced that the World Media Awards (WMAs) will be back for a second year in 2017 following the success of their…
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Time Inc. UK challenges Millennial stereotypes
by WNIP 6 years ago
4 mins read
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Three in four 18-34 year-olds do not identify with the millennial label, reveals Time Inc. UK which launches a new youth panel to challenge how…
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Facebook’s 10 year plan – to continue connecting the world
by WNIP 6 years ago
1 min read
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Facebook has unveiled its 10 year plan to become more than just a social network, which includes developing social uses for artificial intelligence and virtual…
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Slack bots streamline how publishers work
by WNIP 6 years ago
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Bots, in some form or another, have been a part of Slack’s offering since it launched in 2013. The communications tools now has 4 million…
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Why the US elections is not the death of data journalism
by WNIP 6 years ago
1 min read
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On Tuesday night, newsrooms around the world got a pretty rude reminder that good data is very important. Before polls opened for the U.S. presidential…
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The importance of evidence in COI stories
by WNIP 6 years ago
1 min read
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Last week The Times was forced to publish an apology for a set of articles and a leader about a group of scientists and their…
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Publishers re-purpose videos for multiple platforms
by WNIP 6 years ago
1 min read
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When National Geographic launched “Wild Life with Bertie Gregory,” a new digital series on Vancouver Island’s predators, for its Nat Geo Wild channel, there were…
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Facebook targets emerging markets
by WNIP 6 years ago
1 min read
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Facebook competes on an additional level with Snapchat with another “clone” that is targeted specifically for emerging markets. Can Facebook beat Snapchat to its future…
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Teen Vogue’s print becomes a collectible…
by WNIP 6 years ago
1 min read
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…and digital will be the focus of investment. Teen Vogue magazine, which will publish nine editions this year, is shifting next year to a quarterly…
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Publisher Resource Guides

  • eCommerce in Publishing 2022: Report Download

    A comprehensive guide to the eCommerce opportunities available for publishers

    Read more
  • Media Moments 2021

    The key moments that have changed the media landscape during a transformative year

    Read more
  • 50 Ways to Make Media Pay 2021 edition, fully updated

    A comprehensive guide to publisher revenue models

    Read more
  • Paywalls for Publishers

    A guide to the latest paywall innovations and strategies

    Read more
  • Which way now? Publisher options for the ending of third-party cookies

    The very latest identity solutions and data innovations available to publishers

    Read more
  • 6 Publishing Technologies that Will Make a Difference to Your Business

    Technologies to help you build a broader, audience-focused revenue mix

    Read more
  • How Publishers Can Swap Out The Cookie Jar In 2021

    The identity solutions available to publishers as Google sunsets third-party cookies

    Read more
  • The Publisher’s Guide to Navigating COVID-19

    How publishers are successfully steering a course through the pandemic

    Read more
  • The Publisher’s Guide to eCommerce

    Exploring wider opportunities that eCommerce potentially affords publishers

    Read more
  • The Publisher's Guide to eCommerce: Case Studies

    How specific publishers are successfully leveraging ecommerce opportunities

    Read more
  • Media Moments 2020

    The key moments that have changed the media landscape during a tumultuous year

    Read more

Guest Columns

  • Publishers: Always be optimizing…

    The use of algorithms to optimize ad performance has provided tremendous value for digital advertisers over the last decade. Publishers need to demand similar technology to optimize their performance, too. The major benefit of optimization algorithms in content recommendation ads is their ability to analyze thousands of ad-to-content combinations. This enables publishers to run ads that will generate the greatest revenue while providing advertisers the highest conversion rates and users the best …

  • New Google Play guidance will force publisher apps to rethink app store optimization (ASO)

    Over 385,000 Android apps available on Google Play are at risk of having their titles condensed, according to an analysis by the Zurich-based app intelligence company 42matters. This is the result of new guidance, first announced by Google in April of last year, that includes a policy change for app metadata intended to encourage the …

  • Publishers need to look beyond the SSP and think end-to-end

    The digital media marketplace of the future will be built on strong, transparent relationships throughout the ecosystem. Prompted by new data privacy laws, plus new restrictions on the use of third-party cookies and other personal ID signals, publishers are increasingly shifting from third-party data to forms of first-party data to help nurture relationships with advertisers …

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New Publishing Tech: Q&A

  • Vogue Scandinavia launches next-gen Content Commerce tech by Spotin

    In the far reaches of Northern Europe, 40 miles south of the Arctic Circle, lies an innovation in eCommerce being launched by some of the …

  • Publisher analytics — a new era: The compelling business case

    Whether due to inertia or fear of disruption, too many companies have opted to stay with the same web tracking analytics platform, despite concerns regarding …

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Interesting & Timeless

  • How the Nevada Independent engaged and informed readers about the State Primary, using SMS

    Using the strapline “Your state. Your news. Your voice”, The Nevada Independent is a nonpartisan, nonprofit news website founded in 2017 by respected political journalist Jon …

  • Australia & New Zealand: Revenue opportunities publishers are going after in 2022

    This is an abridged, edited transcript of a paper given by Jacqui Park, Head of Network Strategy and Innovation, International Press Institute (IPI) this year …

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