WAN-IFRA, the World Association of News Publishers, has just released a report detailing how 15 European publishers used targeted content to eventually transform casual readers into loyal subscribers, including guidelines for any publisher thinking of embracing an audiences-first mindset. Building and engaging specific audiences is based on case studies from the third year of Table Stakes Europe, a WAN-IFRA programme in partnership with the Google News Initiative Digital Growth Programme. This report is a collection of 15 case studies highlighting winning engagement strategies used when creating new editorial products for specific audience categories. It examines how 15 European newspapers adopted…