What’s New in Publishing | Digital Publishing News

WAN-IFRA, the World Association of News Publishers, has just released a report detailing how 15 European publishers used targeted content to eventually transform casual readers into loyal subscribers, including guidelines for any publisher thinking of embracing an audiences-first mindset. Building and engaging specific audiences is based on case studies from the third year of Table Stakes Europe, a WAN-IFRA programme in partnership with the Google News Initiative Digital Growth Programme. This report is a collection of 15 case studies highlighting winning engagement strategies used when creating new editorial products for specific audience categories. It examines how 15 European newspapers adopted…

Latest FT Strategies report guides publishers on the key areas they need to focus on to build a solid governance structure that helps them achieve their North Star goals. “Wherever on the subscriptions journey a publisher is, achieving growth requires an efficient operating model to overcome a number of roadblocks,” states a new report by FT Strategies. The report, Organizing For Subscriptions Growth, is a followup to FT Strategies’ earlier reports, Towards your North Star and The Art and Science of Experimentation. The first one details the North Star methodology for growing subscriptions – it was used by the Financial…

“It’s not a time to be depressed, opportunities abound for publishers – just meet your…

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Publishers are in the driver’s seat. The AI is not in control, you are. With…

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Media Moments 2022
The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead
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eCommerce in Publishing 2022: Report Download
A comprehensive guide to the eCommerce opportunities available for publishers
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Media Moments 2021
The key moments that have changed the media landscape during a transformative year
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50 Ways to Make Media Pay 2021 edition, fully updated
A comprehensive guide to publisher revenue models
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Paywalls for Publishers
A guide to the latest paywall innovations and strategies
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Which way now? Publisher options for the ending of third-party cookies
The very latest identity solutions and data innovations available to publishers
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6 Publishing Technologies that Will Make a Difference to Your Business
Technologies to help you build a broader, audience-focused revenue mix
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How Publishers Can Swap Out The Cookie Jar In 2021
The identity solutions available to publishers as Google sunsets third-party cookies
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The Publisher’s Guide to Navigating COVID-19
How publishers are successfully steering a course through the pandemic
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The Publisher’s Guide to eCommerce
Exploring wider opportunities that eCommerce potentially affords publishers
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The Publisher's Guide to eCommerce: Case Studies
How specific publishers are successfully leveraging ecommerce opportunities
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Media Moments 2020
The key moments that have changed the media landscape during a tumultuous year
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YouTube Shorts monetization: What creators need to know
Short-form video is gaining huge traction – YouTube Shorts are attracting 1.5 billion monthly viewers alone whilst TikTok witnessed a meteoric rise in 2022. Now, YouTube is allowing creators to monetize their shorts, opening up a possibly lucrative channel for publishers. Victor Potrel, Vice President of Content Distribution at TheSoul Publishing explains more… From February …
The State of (Dis) Union: Insights from the WEF in Davos
The World Media Group is an alliance of leading, global media organizations united in providing trusted and renowned journalism. Here, WMG’s Chief Executive, Belinda Barker, offers a post-Davos wrap-up from some of the journalists who attended the recent World Economic Forum. A panel comprising the World Media Group’s top international journalists gathered in London earlier …
How publishers can weather the economic storm in H1
Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply at Azerion. In doing so, it’s important that publishers optimize toward quality attention as, by doing so, these formats can drive up to 20 times higher attention than standard formats. …

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How to win the battle for scarce time and attention: WAN-IFRA report

How to win the battle for scarce time and attention: WAN-IFRA report

“You must change your organizational mindset”: FT Strategies on how publishers can achieve their North Star goals

“You must change your organizational mindset”: FT Strategies on how publishers can achieve their North Star goals

“Affiliate is doing spectacularly well”: An interview with TMB’s President and CEO, Bonnie Kintzer

ChatGPT in journalism: Let’s not have an identity crisis

An Ode to Adobe Flash

UBM reports first half revenue growth of 18%

New IAB Ad Unit Portfolio backs fluid cross-platform campaigns

Otherworld aims to make local news relevant through location-based storytelling

Instagram Stories: A compelling opportunity for magazine media

Facebook’s paywall plans for publishers

Sell ads on engaged time metrics? Publishers still weighing promise and risk

Publishers double down on Facebook video production as engagement grows

Content compensation – it’s not a one-size-fits-all business

Facebook in talks with publishers on supporting subscription models

Publishers are finding Flipboard is working for them

With magazine ads down 16%, what does it mean to the magazine industry?

How to crack Snapchat and Instagram through ‘Stories’

Is the ebook a dead format?

People who get news from social or search usually don’t remember the news org that published it

Amazon lures publishers to new social network by paying them to post

Rising to the challenge: Inside The Economist’s award-winning experiential campaign

BBC Advertising and Wall Street Journal select Smartology’s programmatic ad platform

Sizmek to acquire Rocket Fuel, creating industry’s first predictive omni-channel marketing platform

Publishers are increasing revenue with new IAS viewability solution