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July 3, 2022
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“Perfect storm for media companies”: How publishers are preparing for the Cookiepocalypse

access_time3 days ago
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“Perfect storm for media companies”: How publishers are preparing for the Cookiepocalypse

by Faisal Kalim access_time3 days ago

The impending ‘Cookiepocalypse’, scheduled for the end of 2023, “could bring with it a new era of growth in digital media,” notes James Hewes, President & CEO, FIPP in the introduction to a new report, First-party data playbook for publishers.  “While it is true that we will soon be leaving behind the cookie-based infrastructure that has dominated the digital landscape for decades, the shift back towards more contextually targeted environments puts publishers, by their very nature, in prime position to benefit.” “More subscriptions, digital advertising, and e-commerce” As one prominent global media executive said, “This is the perfect storm for…

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Digital PublishingTop Stories
5 mins read

Cannes LIONS 2022: Five takeaways for publishers

access_time4 days ago
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Cannes LIONS 2022: Five takeaways for publishers

by Jez Walters access_time4 days ago

We’ve only just returned – sunburnt, drenched, windswept (take your pick) – from a week at Cannes LIONS evaluating the key advertising trends and innovations that publishers need to know about. We weren’t disappointed, not least because Cannes has evolved and tech innovation now takes a far bigger seat at the table. In fact, it owns the table. It’s hard not to go around here and see the giant beaches, and Amazon having a compound, and not conclude that technology is driving the media industry and not vice versa.Brian Morrissey, The Rebooting, speaking to Media Voices podcast at Cannes Here…

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How to continue growing subscribers post-pandemic: Publisher strategies

The total market for digital subscriptions will grow to $1.5T by 2025 from the current…

5 days ago
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Immediate’s HistoryExtra podcast celebrates 15 years with a milestone 150 million listens

“It just felt like podcasting was made for history,” HistoryExtra’s Dr David Musgrove told us.…

6 days ago
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Featured Articles

Condé Nast looks to cut more than $20M from its budget
by WNIP 6 years ago
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Condé Nast is looking to trim $20 million to $30 million in annual costs, sources say, as the company braces for a long-rumored reorganization in…
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Early morning is the sweet spot for video advertising
by WNIP 6 years ago
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YuMe, Inc., the global audience technology company powered by data-driven insights and multi-screen expertise, today released its Publisher’s Guide, which highlights consumer survey results focused…
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Why publishers will continue to embrace native advertising
by WNIP 6 years ago
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The old certainties of digital publishing revenues have vanished, with traditional display advertising becoming increasingly obsolete on the back of ‘banner blindness’ and adblocking. However,…
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The inevitable burst of the video bubble
by WNIP 6 years ago
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The V-word was on everyone’s lips at our Monetising Media conference last week. Debates raged about production, distribution and of course, monetisation of video, but…
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Coding skills boost development of digital journalism
by WNIP 6 years ago
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Learning HTML, CSS and JavaScript may not be glamorous, but programming knowledge can help you engage audiences in different ways. As the skills needed to…
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Will Google’s Pixel smartphone change the game?
by WNIP 6 years ago
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Moving away from being involved in Nexus phones made by third parties, Google has introduced its own product with anticipation to change the game of…
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A new journalism combines marketing and editorial content
by WNIP 6 years ago
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ESI Media, publisher of the Independent and the Evening Standard, isn’t squeamish about mixing marketing and editorial. Six months ago, it received attention for being…
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Smart and progressive content marketing negotiates gender in media
by WNIP 6 years ago
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Some of the digital media brands most associated with men are starting to either broaden their focus beyond traditional bro content or clean up their…
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The Guardian sets up a new monetisation model by disconnecting data and inventory
by WNIP 6 years ago
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The Guardian has made its first steps to decouple its audience data from its inventory, putting greater control in the hands of its advertisers in…
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What are publishers’ true perceptions of Facebook?
by WNIP 6 years ago
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Facebook’s dominance in digital advertising can foster ambivalence, and even, in some cases, hostility. “Many publishers view doing business with Facebook as a sort of…
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Digital ‘the only area of revenue growth’ at Trinity Mirror
by WNIP 6 years ago
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Digital is providing the only area of revenue growth at Trinity Mirror as the group releases its latest trading update showing a continued decline in…
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NME takes fans inside Abbey Road with Google Cardboard
by WNIP 6 years ago
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Google and NME are giving music fans the chance to experience one of Britain’s most iconic music landmarks, Abbey Road Studios. 80,000 Google Cardboard virtual…
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4 charts: The state of publisher referral traffic from LinkedIn
by WNIP 6 years ago
1 min read
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Referral traffic to publishers from LinkedIn has had its ups and downs, but for the last eight months, it has been on a steady uptick as publishers…
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How Dennis Publishing is achieving efficiency in innovation
by WNIP 6 years ago
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Too often at publishing summits, CEOs give vague overviews of their companies and some blandly inspirational messages about how to emulate that company’s success. The…
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Brits at Guardian US given poorer employment terms
by WNIP 6 years ago
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British staff at The Guardian’s US office have reportedly been given poor employment terms if they want to keep their jobs. The paper wants to…
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Publishers on their Facebook relationship: It’s complicated
by WNIP 6 years ago
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With Facebook’s 1.7 billion users, it’s no wonder media companies are tailoring their editorial strategies to give the social giant what it wants. But that comes…
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Four years of Quartz: Jay Lauf looks to the future of digital publishing
by WNIP 6 years ago
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Not many media properties achieve such instant recognition as Quartz has in its short four-year tenure. It’s due in no small part to the clearly…
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The Top 10 Media Trends Publishers Can’t Ignore
by WNIP 6 years ago
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1. Content Consumption Goes Mobile It’s well known that readers are increasingly accessing content via their mobile devices. “Almost two thirds of our visitors are…
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Google launches YouTube Player for Publishers
by WNIP 6 years ago
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A group of news outlets have been testing the product since December, and the player is now open to all European publishers. The YouTube Player…
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Half of U.S. smartphone users download zero apps per month
by WNIP 6 years ago
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Apple recently announced that its iOS users alone have downloaded more than 140 billion apps since the App Store launched in 2008. But the app…
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Publisher Resource Guides

  • eCommerce in Publishing 2022: Report Download

    A comprehensive guide to the eCommerce opportunities available for publishers

    Read more
  • Media Moments 2021

    The key moments that have changed the media landscape during a transformative year

    Read more
  • 50 Ways to Make Media Pay 2021 edition, fully updated

    A comprehensive guide to publisher revenue models

    Read more
  • Paywalls for Publishers

    A guide to the latest paywall innovations and strategies

    Read more
  • Which way now? Publisher options for the ending of third-party cookies

    The very latest identity solutions and data innovations available to publishers

    Read more
  • 6 Publishing Technologies that Will Make a Difference to Your Business

    Technologies to help you build a broader, audience-focused revenue mix

    Read more
  • How Publishers Can Swap Out The Cookie Jar In 2021

    The identity solutions available to publishers as Google sunsets third-party cookies

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  • The Publisher’s Guide to Navigating COVID-19

    How publishers are successfully steering a course through the pandemic

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  • The Publisher’s Guide to eCommerce

    Exploring wider opportunities that eCommerce potentially affords publishers

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  • The Publisher's Guide to eCommerce: Case Studies

    How specific publishers are successfully leveraging ecommerce opportunities

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  • Media Moments 2020

    The key moments that have changed the media landscape during a tumultuous year

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Guest Columns

  • Accessibility: How to fight misinformation leading up to the midterms 

    With the midterm elections approaching, a tsunami of news and misinformation is about to inundate social media feeds. This is a problem because, according to research by Ypulse, a majority of young consumers (13–39) get their news from social media. Unfortunately, despite serving as the primary news source for consumers, social media platforms are not …

  • Developing a failsafe advertising strategy with CRM

    The proliferation of media outlets and the deluge of online content mean consumers now have much greater choice, and as a result, publishers and media owners are battling for share of voice and sight. Long gone are the days of selling column inches, today’s publishers must offer multi-channel advertising models comprising everything from roundtables, events …

  • Media, commerce, and marketing are one industry: Publishers need to support it

    The first week in May is the Met Gala, a fashion event that generates $543 million in media impact value — an estimate that is higher than the Super Bowl. Vogue is a major player, creating a livestream of the stars walking the red carpet to the event that generated 16.5 million views last year, …

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New Publishing Tech: Q&A

  • Free webinar: New state of the art editorial solution for all channels

    Sponsored article Are your editorial workflows fit for the future? Or does your team struggle with inefficient processes and too many tools? Hear from the …

  • Can Wallkit fix publishing’s subscription dilemma? VentureBeat thinks so

    In the heart of Brooklyn lies a media-tech startup making waves with some of the U.S.’ most progressive publishers – VentureBeat, Digiday, Skift, TheWrap, and …

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Interesting & Timeless

  • Accessibility: How to fight misinformation leading up to the midterms 

    With the midterm elections approaching, a tsunami of news and misinformation is about to inundate social media feeds. This is a problem because, according to …

  • AOP CRUNCH: The Great Resignation… or the Great Opportunity?

    The media industry can be a hostile environment for people who aren’t straight, white, cisgender, male graduates. While diversity is improving at entry-level, there is …

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