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March 20, 2023
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      • Media Moments 2022

        The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

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      • eCommerce in Publishing 2022: Report Download

        A comprehensive guide to the eCommerce opportunities available for publishers

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      • 50 Ways to Make Media Pay 2021 edition, fully updated

        A comprehensive guide to publisher revenue models

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      • Paywalls for Publishers

        A guide to the latest paywall innovations and strategies

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Digital Publishing Reader Revenue
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Publishers: 4 strategies to optimise paywall conversion access_time 11 hours ago
Advertising Digital Publishing
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Is there a future for marketing attribution with the demise of third-party cookies? access_time 11 hours ago
Audience Engagement Digital Publishing
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What happens to email engagement when you change sender names? access_time 12 hours ago
Digital Innovation Digital Publishing
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Thank goodness we didn’t go all-in on the metaverse: The Media Roundup access_time 12 hours ago
Top Stories
Digital PublishingTop Stories
2 mins read

“The financial transition to digital has stalled”: WAN-IFRA World Press Trends Outlook

access_time3 days ago
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“The financial transition to digital has stalled”: WAN-IFRA World Press Trends Outlook

by WNIP access_time3 days ago

The recently released World Press Trends Outlook released by WAN-IFRA (World Association of Newspapers), shows that print still remains a key element of news publishers operations. Moreover, print advertising remains the most important income source. Significantly, the transition to digital has stalled. In the 2022-23 World Press Trends report launched this week, print revenues remained fundamental to the revenue operations of most news publishers. Of the 170 news publishers surveyed, print revenues still made up more than half of all income (54%). In most developing markets, the figure is even higher. In Africa, for example, print revenues – through both…

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Digital InnovationDigital PublishingTop Stories
3 mins read

ChatGPT-4 launch: Bing becomes vital for publishers to optimize for

access_time5 days ago
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ChatGPT-4 launch: Bing becomes vital for publishers to optimize for

by WNIP access_time5 days ago

Last night’s developer conference for the launch of ChaptGPT-4 signifies a dramatic leap forward for AI power but raises more ethical and copyright concerns. The launch also came on the same day that Microsoft announced that its Bing AI chatbot has been using GPT-4 from day one. Last night saw OpenAI unveil ChatGPT-4, the latest iteration of its AI software. The tool marks a huge leap forward from earlier versions – whilst ChatGPT-3 (and 3.5) relied on tech that was over a year old, the latest version is a state-of-the-art system that is able to both write words and describe…

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Immediate Media launches tailored video content via magazine QR codes

olive, part of Immediate Media’s food portfolio, has launched QR codes within its magazine pages…

5 days ago
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Publishers brace for a period marked by uncertainty, “yet there are causes for optimism”: WAN-IFRA

The latest World Press Trends report shows that business sentiment in the industry has taken…

6 days ago
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Featured Articles

Is the future of media blockchains and cryptocurrencies?
by WNIP 5 years ago
1 min read
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Civil, founded by Matthew Iles last year, is building what it hopes will be an open marketplace for journalists, scheduled to launch in the spring…
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How sentiment analysis could boost programmatic advertising
by WNIP 5 years ago
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Online advertising is easy to ignore. In fact, Proctor & Gamble recently found that only 20% of its online ads were viewed for more than 2…
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From Mashable to Time: making sense of the chaos
by WNIP 5 years ago
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For many of the new media giants, as well as the old stalwarts, talk revolves around engaging audiences on mobile, creating a wealth of distribution…
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Meredith blockbuster deal for Time Inc. the perfect ending to a tumultuous year in publishing
by WNIP 5 years ago
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Thoughts on the deal which, when completed, will leave Hearst and Meredith as the two behemoths of the US magazine industry following Hearst’s acquisition of…
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Is the digital content bubble about to burst?
by WNIP 5 years ago
1 min read
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Recent bad news for a number of digital-born news outlets (including BuzzFeed, HuffPost, Mashable, and Vice) is a symptom not only of the intense competition for attention and advertising…
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New reporter network aims to boost local output for UK publishers
by WNIP 5 years ago
1 min read
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A new platform for video reporters is aiming to champion local, community-based journalism by creating a network of freelance multimedia journalists around the UK. WinkBall,…
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Consulting firms will ‘decimate’ ad agencies
by WNIP 5 years ago
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As management consultancies move further into the digital advertising arena, they will make a play for media buying budgets even if they won’t openly admit…
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Why don’t people trust the news and social media?
by WNIP 5 years ago
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“Rebuilding trust will a long-term process and will require the commitment of publishers, platforms, and consumers over many years.” A new report from the Reuters Institute for…
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Ligatus launches revenee, a new standalone self-service native advertising network
by WNIP 5 years ago
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Ligatus develops a new full programmatic network to make non-intrusive advertising easy and accessible for all types of advertisers and publishers. Ligatus, the leading quality…
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Is digital dying? (Podcast)
by WNIP 5 years ago
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According to Betteridge’s law, the answer to all headline questions is, of course, no. But the last few weeks have seen some stories about digital…
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Five key media tech trends from November
by WNIP 5 years ago
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News of Time Inc.’s US$1.85bn acquisition by Meredith made it all the way to the Hollywood Reporter in November, as traditional magazine media was cast…
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Print is still very much alive at Bauer Media Group
by WNIP 5 years ago
1 min read
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It’s been a rather tumultuous year for magazine media, to say the least. With so many consumers reading content on digital platforms, it appears that many…
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How publishers can tell better stories for mobile audiences (podcast)
by WNIP 5 years ago
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Publishers need to be able to engage audiences on-the-go, but how does that change how we tell stories on mobile? From video to longform articles,…
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Mail Online moves into profit and posts record revenue of £119m
by WNIP 5 years ago
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Mail Online moved into profit in the last quarter of 2017 and cancelled out revenue decline at its sister print titles. Parent company DMGT revealed…
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Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows
by WNIP 5 years ago
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Facebook’s ambitions to produce TV-like content has a problem: Creators still aren’t happy with the money they’re making off commercials and sponsorships Facebook sells. As…
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The tragedy of platform dependency (podcast)
by WNIP 5 years ago
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Visiting lecturer in digital journalism at City University Adam Tinworth takes a look at the history of platform dependence. He discusses the rise of the…
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The Economist adds winter flavour to food waste-themed experiential campaign
by WNIP 5 years ago
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Latest real world subscription activation highlights critical need to reduce food waste by offering fresh soup made with vegetables rejected by retailers. In a new twist on its…
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2017 PPA Independent Publisher Awards Winners Announced
by WNIP 5 years ago
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The annual PPA IPN Conference and Awards, now in its 14th year, took place on November 28 at the Hilton Bankside. The afternoon, hosted by…
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How publishers are using augmented reality to bring stories to life
by WNIP 5 years ago
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While pop-up books used to be the only way to make reading an interactive experience, the rise of augmented reality means that publishers are now…
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Publish.org, now in public beta, champions open, peer-reviewed journalism
by WNIP 5 years ago
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The platform aims to help fuel a healthy news ecosystem and become a home for independent journalists. Publish.org, a platform aiming to become “the internet’s…
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Publisher Resource Guides

  • Media Moments 2022

    The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead

    Read more
  • eCommerce in Publishing 2022: Report Download

    A comprehensive guide to the eCommerce opportunities available for publishers

    Read more
  • Media Moments 2021

    The key moments that have changed the media landscape during a transformative year

    Read more
  • 50 Ways to Make Media Pay 2021 edition, fully updated

    A comprehensive guide to publisher revenue models

    Read more
  • Paywalls for Publishers

    A guide to the latest paywall innovations and strategies

    Read more
  • Which way now? Publisher options for the ending of third-party cookies

    The very latest identity solutions and data innovations available to publishers

    Read more
  • 6 Publishing Technologies that Will Make a Difference to Your Business

    Technologies to help you build a broader, audience-focused revenue mix

    Read more
  • How Publishers Can Swap Out The Cookie Jar In 2021

    The identity solutions available to publishers as Google sunsets third-party cookies

    Read more
  • The Publisher’s Guide to Navigating COVID-19

    How publishers are successfully steering a course through the pandemic

    Read more
  • The Publisher’s Guide to eCommerce

    Exploring wider opportunities that eCommerce potentially affords publishers

    Read more
  • The Publisher's Guide to eCommerce: Case Studies

    How specific publishers are successfully leveraging ecommerce opportunities

    Read more
  • Media Moments 2020

    The key moments that have changed the media landscape during a tumultuous year

    Read more

Guest Columns

  • ¿Será ésta la solución para los medios pequeños y medianos de latinoamérica?

    Latam Over the Road is a collaborative project which came into being thanks to Google News Innovation Challenge 2021. Its purpose is to provide the lowest cost technology solutions to Latin American media and, in turn, increase audience access to regional news and provide enhanced revenue for local publishers. Rodrigo Rotunda, Creador, Artic Media in …

  • 7 ways publishers benefit from white-label ad platform deployment

    For smaller publishers looking to harness programmatic advertising, the challenges of creating their own tech stack can be insurmountable. White-Label solutions offer a powerful alternative. The digital ad market is changing so rapidly that the labor market is struggling to keep pace. There is currently an unprecedented shortage of professionals specializing in building and operating …

  • Now is a testing time for a post-cookie world

    While the sunsetting of third-party cookies has been pushed back (yet again) to the tail end of 2024, publishers must use this opportunity to test strategies that leverage their first-party data. Frankie Turner, EMEA Managing Director, MiQ, explains more… If the sunsetting of third-party cookies is only just dawning on you then you need to …

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New Publishing Tech: Q&A

  • New AI editing tool for science publishers hints at what’s coming …

    We don’t cover science publishing – it’s simply too specialized a field – but occasionally we spot an innovation that shows clearly what’s coming downstream …

  • How technology can help publishers eliminate the threat of news deserts

    Since 2005, the U.S. has lost more than one-fourth of its newspapers and is on track to lose a third by 2025. News deserts pose …

view all New Publishing Tech: Q&A

Interesting & Timeless

  • World Media Awards: Focus on new talent and sustainable campaigns for 2023

    An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The …

  • 2023: Welcome to the Year of Uncertainty

    2023 promises to be a year of rapid change, disruption, and opportunity. Pepe Cerezo, one of Spain’s and Latin America’s leading publishing consultants, explains how …

view all New Interesting & Timeless

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