Audience Engagement
1 min read

On launching a print title for kids: Insights from The Week

This week Andrea Barbalich, Editor in Chief of The Week Junior US and The Week’s Chief Executive Kerin O’Connor tell us about the upcoming US launch of the children’s news title.

They tell us about kids’ relationship with print, children and curiosity, and how there’s no place for kids in social media’s outrage economy, but you can sell subscriptions to parents on Facebook.

See the full transcript here.

In the news roundup, the team discuss a bad week for the BBC, but a good year for digital news outlets.

Republished with kind permission of Media Voices, a weekly look at all the news and views from across the media world.