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This week, we talk to Paul Newman, Brand Director of Future plc’s Home Interest brands. We discuss how home titles have evolved in the age of Pinterest, how Future have managed to increase print circulation and revenue for the sector, and what they’re doing to reach younger audiences across multiple platforms.
Paul also succinctly summarises what’s behind the transformation of Future plc as a business over the past decade.
In the news roundup the EU and Facebook head towards a reckoning, Bloomberg and The Information reach a promotional deal, and the Media Voices team try and fail to entertain a cat.
Republished with kind permission of Media Voices, a weekly look at all the news and views from across the media world.
