Internet advertising revenue has officially passed the US$100 billion mark growing by 386 percent in about a decade, according to a newly released report from IAB and PwC.
Well-over half of advertising revenue went towards mobile. Nearly a decade ago, advertisers were not using mobile as an advertising medium at all. As consumers moved to online mobile devices, advertisers followed.
With the popularity of smartphones, advertisers began realising mobile’s advertising potential. Nine years later, the medium takes up over half of internet advertising dollars.
Mobile revenues hold great potential as single-click ecommerce, creative ad formats and placements on social media sites develop further. Some analysts worry that digital ad dollars will catch up with consumer attention, and growth in this field will slow.
Analysts commenting on the report were confident that the industry will further evolve to expand the digital ecosystem.