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Innovative ideas for subscription success, how Future reversed its fortune, and more: The Media Roundup

An all-female news site raised $200,000 to cover Afghan women. Will it survive now?

In 2020, Afghan journalist Zahra Joya, 28, used her personal savings to recruit five women journalists and start Rukhshana Media. Since then, they have published stories on the taboo of menstruation, child marriage, street harassment, gender discrimination, and more.

Rukhshana Media’s fundraising campaign had a goal of $20,000, but has already received donations of more than $200,000 from almost 5,000 people. After the fall of Kabul earlier this week, the site has called on Afghan girls and women to share their experiences of living under the Taliban.

In this piece, Joya reflects on what drove her to found the publication, what she thinks will be different under Taliban rule this time around, and what she sees as the best-case scenario for Afghan journalists going forward.

Investing for tomorrow: the key acquisitions that reversed publisher Future’s fortune

UK publisher Future has had a rollercoaster existence, fighting its way back from the brink on numerous occasions. Now, as it announces the acquisition of Dennis Publishing, this piece (by our own Chris Sutcliffe) takes a look back at the business buys that have helped it move forward in recent years.

3 innovative ideas to fuel subscription success

Bringing in new subscribers and building durable relationships with them starts with revenue diversification and a focus on high LTV. Here are three ways to deliver compelling digital experiences that will not only drive subscriber growth, but also encourage them to stick around for the long haul.

“Publishers finally are cracking it,” and using data to transform their businesses

WNIP rounds up the key findings of a new report from the INMA looking at smart data strategies in media. The most important piece of advice is to “start at the end”: work out what the end goals are and then design a system to serve those goals. Otherwise, you can end up with a bloated infrastructure serving a lot of data that you won’t end up using.


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