Audience Engagement Digital Publishing
1 min read

How to adapt to a digital landscape, and other insights from VICE

This week, VICE’s Executive Editor Dory Carr-Harris talks to us about the importance of knowing what resonates with your audience, from high-quality astrology content to bringing a food brand to TikTok.

She also explains how VICE has been able to adapt to a tough digital landscape where other publishers have stumbled, and why they won’t be toning down their ‘VICE-ness’ for advertisers any time soon.

In the news roundup the team asks whether the Atlantic’s new news app is the second swallow of summer when it comes to news apps, and Chris asks if Netflix and Spotify are aiding news publishers grow subscriptions

Republished with kind permission of Media Voices, a weekly look at all the news and views from across the media world.