You might have missed the news in December that – for the first time in almost 10 years -the two largest players in online ads, Google and Meta, will not grab the majority of US digital-ad dollars. Amazon and TikTok have gained market share, but there are also thoughts that smaller publishers could benefit from the shift away from the Duopoly.
Geordie Greig has been appointed editor-in-chief of The Independent. The former Daily Mail editor took over from Paul Dacre in 2018, but only lasted three years in the role. In that time he went toe-to-toe with Dacre over claims that the paper had regained advertisers under Grieg’s more moderate stewardship.
A year after leaving the Mail, Greig is taking up the reins at The Independent, the fifth biggest new website in the UK and with ambitious plans for growth. He said: “I look forward to leading the brilliant editorial team that is successfully making journalism a force for good. Unquestionably, given the world we live in, this has never been more important.”
Samir Husni has published his annual look at US magazine launches. Last year there were 74 new magazines launched, down from 122 in 2021. Samir puts the drop down to stiff competition and rising prices in print and paper. But he also saw the number of single-topic, high-value titles increase – we’re all bookazine publishers now.
We’ll be back mid-Jan with a new season of the podcast. If you haven’t had chance to listen to our end-of-year review featuring BuzzFeed’s Caroline Fenner, AdWeek’s Stephen Lepitak and Poool’s Ludivine Paquet then here’s your chance!
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