DoubleVerify (“DV”), a leading platform for digital media measurement, data and analytics, has launched a new division to support digital publishers. The unit will spearhead DV’s direct relationship development with the publisher community, and aims to help publishers maximize revenue from their ad inventory whilst reducing friction with demand-side buyers.
The division, employing 60 staff globally, will guide publishers on data automation, campaign performance, media quality insights and delivery optimization in one place – helping publishers improve transparency, efficiency as well as maximizing inventory monetization opportunities.
“This division allows us to work even more closely with publishers to better understand their challenges,” said Matt McLaughlin, COO of DoubleVerify.
“Our goal is to offer publishers the right set of solutions that will enable them to accurately track revenue and gain clarity into how their inventory is perceived by digital buyers. In doing so, we can help publishers optimize performance, as measured by inventory yield.”
“Now, more than ever, it’s important to support publishers creating high-quality content,” said McLaughlin. “We want to offer publishers transparency and actionable insights to manage and drive yield. To do so, we need to work hand in hand together – educating our partners on how our technology can help overcome obstacles and support growth, and incorporating their feedback.”
Founded in 2008 and headquartered in New York City, DoubleVerify was bought out by Providence Equity Partners in 2017. The company lists over 110 publishers as clients, including more than half of the top-100 Comscore-ranked web publishers, and validates over 60 billion ad impressions per month.
Aryeh Lebeau, EVP of Client Operations at Remedy Health Media, who is testing forthcoming publisher solutions by DV, said, “With so many of our advertisers using DV, we’re able to marry their data with the unique attributes of our ad server implementation. The platform allows us to dig into and analyze content types, site sections and even specific pages we wouldn’t otherwise be able to identify.”