|
Getting your Trinity Audio player ready...
|
DoubleVerify, the media measurement, data, and analytics platform, has announced that its Publisher Suite is now available to European publishers. The company has also expanded its Publisher Division to Europe, with twenty-five percent of its global headcount now based in the region.
European publishers already signed up to DoubleVerify’s publisher solution include automotive marketplace AutoTrader, property website Zoopla, and travel search company SkyScanner.
DoubleVerify expanded its advertiser offerings to help digital publishers in August of this year, when it debuted its new publisher division. Through this division, DoubleVerify launched the DV Publisher Suite, giving publishers measurement insights and tools needed to improve ad delivery, enhance ad inventory quality and drive ad performance. The solution also helps track revenue across direct and programmatic channels, manage and optimize media quality, and gain clarity into how publisher inventory is perceived by buyers.
The publisher expansion comes shortly after DoubleVerify expanded its European footprint with the acquisition of Meetrics, a Berlin-based ad verification company.
“We’re pleased to expand our solutions to this region,” says Mimi Wotring, SVP, Publisher Sales & Client Services at DoubleVerify. “DV provides publishers with the industry’s first comprehensive yield solution — combining data automation, campaign performance, media quality insights, and inventory optimization across all of a publisher’s inventory, whether direct-sold or programmatic.”
“We are excited to be one of the first DV Publisher Suite users in Europe,” says Robert Leon, Senior Advertising Delivery Executive at SkyScanner. “DV Publisher Suite improves transparency and efficiency, while maximizing inventory monetization. It lets us focus on our core revenue-producing tasks, rather than spending valuable time managing spreadsheets.”
