Fabric and News with Friends apps: what publishers need to know
Social media is the scrapbook for the digitally native generation, those young people tagged ‘Gen Z‘ who now make up a quarter of the US…
Online publishers adopt Nielsen’s Digital Content Ratings, with sights on TV dollars
Recently, many online publishers woke up to welcome news, with vast jumps in the size of their estimated audiences. For example, Australia’s Daily Mail more…
World governments attempt to regulate social media: the full low-down
Earlier today, we reported on a new parliamentary report published by the Department for Digital, Culture, Media & Sport (DCMS) in the UK calling for…
How errors in ads.txt files are harming publisher revenue: What can be done?
The Interactive Advertising Bureau (IAB) Tech Lab introduced ads.txt last year to help ad buyers avoid illegitimate sellers who arbitrage inventory and spoof domains, following…
Google starts marking sites “not secure”: Why it matters to publishers
A few days ago, we announced that Google was about to mark all unencrypted sites “not secure”, why it matters and what to do about…
How publishers can drive up traffic using Flipboard
The ever-growing threat of a simple algorithm change to Facebook or Google continues to loom over publishers, but Parse.ly’s latest traffic report has a few…
Six strategic takeaways from a week visiting New York newsrooms
Every summer, for the past three years, my colleague Lisa Heyamoto and I have taken a group of University of Oregon students to New York…
CMPs for publishers: a comparison guide
We’re only a few months into GDPR with many publishers still struggling with GDPR compliance and falling short of their obligations. Others, notably US publishers…
Twitch, Facebook, YouTube and the future of Interactive Video
With the huge amounts of investment into digital video over the past few years, from all corners of the media industry, the question on everyone’s…
New financial services to help publishers thrive
In the publishing industry you often hear discussions around the impact of the Facebook/Google Duopoly on publisher business models, or the competition for shrinking audiences…
Blockchain: The Ultimate Resource Guide for Publishers
If you’re in finance or business, chances are you’ll have already heard about blockchain. Over the past year or so, the meteoric rise of cryptocurrencies…
WARC Publishing Report: It’s the best of times, it’s the worst of times
News publishers, still coming to grips with the switch to digital and a loss of print advertising revenue, are exploring new business models to offset…
LinkedIn for publishers: An “untapped” channel to new audiences
For a while, Facebook was the leading source of online traffic for publishers. But recent developments caused Facebook to deprioritize content shared by publishers, and…
Publishers take note: Google will mark all HTTP sites “not secure” starting July
For publishers, getting quality traffic to their online properties is itself quite a big challenge, especially in the current environment of turmoil in the digital…
The “front page of the internet” gets newsy
Reddit—one of the most popular websites in the world with over 330 million active users, and often billed as “the front page of the internet”—has…
Facebook goes on the offensive “to promote high-quality journalism and news literacy”
Facebook has already been tackling the spread of false news across its network for the last year and a half, and now they are upping…
Microsoft News app: “Supporting publishing ecosystem and quality journalism”
Microsoft has launched a rebranded Microsoft News app for iOS and Android. Its news engine will also power news across a variety of Microsoft products,…
Google launches AI-based podcasts app, aims to double worldwide listenership.
After ceding the podcasting space to Apple for ages, Google has finally launched a podcast app for Android, called Google Podcasts. Most regular podcast listeners…
Publishers can now monetize Facebook videos
Facebook has been flirting with video monetisation for a while, with beta tests of ad breaks in live video, in-stream video ads, and ad breaks…
91% of content gets no traffic from Google. How to be in the 9% that does.
91% of online content receives no organic traffic from Google search, according to recent research by Ahrefs, one of the largest data companies in the search marketing industry.…
