Loyalty is a rare, but valuable commodity for publishers. Acquiring new paying customers and members can be an expensive business. As a result, we’ve seen…
The pandemic has been tough on journalism, to say the least. Journalists have had to endure financial instability, deteriorating mental health and threats to physical…
“According to revised stats from eMarketer, United States digital display spending will grow by almost 10% this year (vs. a prediction over the summer of…
It’s too early to understand the full implications of the COVID-19 pandemic and its impact on publishers. For some, it could be an “extinction-level event”…
Timed to coincide with the launch of our free-to-download report entitled, “The Publisher’s Guide to Navigating COVID-19“, WNIP reached out to a number of publishers…
Whilst the data underpinning the need for second Covid-19 lockdowns is debatable, especially in terms of reduced death rates not to mention more than adequate…
The first lockdown to ‘flatten the curve’ of the Covid-19 pandemic happened swiftly and took the publishing industry by surprise earlier this year. Global in…
The latest edition of FIPP’s quarterly Global Digital Subscriptions Snapshot (Q3 2020) reflects the “full impact of the crisis in the figures for the first…
The Arkansas Democrat-Gazette was able to achieve three important goals with one bold strategy. The publisher dramatically reduced cost by cutting down on print, got…
Bloomberg Media is relaunching QuickTake, its short-form video content channel, globally as an OTT streaming product in November. It was originally launched in 2017 as…
Membership requires a “mindset shift,” suggests the Membership Puzzle Project’s newly published, The Membership Guide. “Instead of just assuming what members want, successful membership organizations…
Text-based notifications have a decidedly mixed reputation amongst publishers. Associated with sensationalist headlines and annoying interruptions, they can alienate the very audiences they are meant…
Google has introduced a global program to help news publishers navigate the complexity of digital transformation. The GNI Digital Growth Program is a free program…
Covid-19 sent the worldwide comic industry into free-fall in March when its monopoly distributor, Diamond, shut down all operations. With no product to sell and…