‘Experiment and learn’ with AI: The Media Roundup
Today’s roundup is brought to you by Peter Report on reviving local news critical of biggest players Echoing our lead newsletter story yesterday, The UK Commons…
Local news groups band together for survival: The Media Roundup
Today’s roundup is brought to you by Christopher Local news groups band together for survival In yesterday’s newsletter Esther noted that the era of billionaire-based philanthropy…
Beyond the paywall: Alternative value exchanges between publishers and readers
Collect first-party data, increase ad revenue… here are some alternative ways to get value from your readers Unless you’ve been living under a rock, you’ll…
How seasonal trading events can unlock robust year-round eCommerce strategies for publishers
Black Friday and Christmas shopping may be in the rearview mirror for now, but insight gleaned from these seasonal trading events and proprietary research can…
The billionaire era in news is fizzling: The Media Roundup
Today’s roundup is brought to you by Esther Why the billionaire era in news has been a disappointment From the Washington Post to The Atlantic, Time…
How to design your subscriber onboarding experience
If publishers properly welcome new users and subscribers, they will stay longer Toolkit’s Jack Marshall defines subscriber onboarding as the process through which new customers are initiated…
Best paywall examples, in 2023
Here are some of the best paywall examples today, to inspire your own subscription model In this article we look at some of the best…
“Cautious optimism is peeking through”: Many publishers not looking at using discounts despite recession fears
A series of surveys conducted by Digiday, of which What’s New in Publishing was a participant, reveal that a significant chunk of publishers are not…
Reuters to create 100 jobs, lessons from 10 years in email, and more: The Media Roundup
Today’s roundup is brought to you by Esther. Empire Film Podcast editor says he’s “doing two full-time jobs” Haymarket’s new podcasting brand PodPod have produced some…
Robust advertising business complements subscription revenue: The Media Roundup
Robust advertising business complements subscription revenue You can read this post from Jacob Donnelly as a putdown for any subscription-only zealots remaining out there. Or,…
How a newsletter for broke Londoners broke even: The Media Roundup
Today’s roundup is brought to you by Chris. How newsletter for thrifty Londoners built a 10,000 person audience by word of mouth I’m seriously hoping that…
Recurly releases 2022 subscription benchmark data
San Francisco-based subscriptions management platform, Recurly, has released its 2022 data, providing a useful benchmark and data averages for publishers looking to retain subscribers and…
Retention is top strategic priority for 68% of subscription businesses: Publisher insights from FT Strategies
New report presents key macro trends and predictions about the subscription economy. It underlines that retention is a top priority and shares the most effective…
5 trends that will define publishing in 2023
Ad market changes, pressures on consumer spending and evolving media habits and preferences It is no great surprise to read that the media industry will…
Publishers reprioritise revenue over subscriber growth: The Media Roundup
Publishers reprioritise revenue over subscriber growth This one feels like it’s been a long time coming. Almost every time we spoke about The Athletic and…
Business as usual? The media outlook for 2023
A summary of NiemanLab’s predictions on the future of publishing As the world enters 2023, we took a look at the annual report by NiemanLabto explore the…
Is your subscription the one worth keeping? Publishers work to prove value
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to…
For creative publishers, micropayments are an invitation, not a cautionary tale
Micropayments, macro problems After several years of daily labor, I have finally conditioned my friends and family to stop carping about paywalls. When they used…
“Membership accounts for 30% of revenue”: How two U.S. newsrooms attract regular donations from loyal supporters
At the Cap Times in Madison, Wisconsin, and Santa Barbara’s Noozhawk, a sizeable percentage of revenue comes from their membership programs. The key? Be transparent…
The media trends that will define 2023, in 5 charts
Buckle up, 2023 is going to be a hell of a ride. As we kick off the New Year, many publishers are contending with the…
