Apple launches iOS 11 and deals a final blow to digital edition apps
Apple has eliminated the subcategories for publisher’s digital edition apps, and put the emphasis on the apps Apple wants to promote, or publishers are willing…
How The Economist shifted its Line strategy to grow to nearly 1 million followers
Since starting to post to the popular Asian app Line in January 2016, The Economist has grown its following to nearly 1 million in several countries.…
Facebook “metrics” are a joke
For years anyone with a brain has known that Facebook “metrics” are a joke. They make stuff up, imbeciles at agencies believe it, dimwit clients fund…
Facebook confirms plan to help sell subscriptions via Instant Articles
Publishers who have gravitated away from Facebook Instant Articles over fears of over-dependence may soon have cause to reconsider, as the social network confirmed last week…
Facebook’s latest News Feed change could push more publishers to Instant Articles
Facebook is once again updating its News Feed algorithm, this time to take into account how quickly (or slowly) a web page loads after a…
Instagram Stories: A compelling opportunity for magazine media
It’s been about a year now since the Facebook-owned Instagram threw its weight around flagrantly by poaching from both the format and labeling of Snapchat…
Facebook’s paywall plans for publishers
Details are emerging as Facebook talks to publishers about a subscription tool it wants to launch later this year, in conjunction with its Instant Articles…
Publishers double down on Facebook video production as engagement grows
Publishers worldwide are increasing their production of social video by 65 percent, as audience engagement and monetisation opportunities on Facebook grow, reveals the just-released Wochit…
Facebook in talks with publishers on supporting subscription models
Facebook is in early talks with several news publishers about how its social media site can better support subscription business models, the company’s head of…
How to crack Snapchat and Instagram through ‘Stories’
For the uninitiated, Stories are image and/or video-based sequences, often containing text, that users can click or swipe through on social media. The sequence builds…
People who get news from social or search usually don’t remember the news org that published it
UK consumers who get news via social media or search platforms are more likely to remember the platform where they accessed a particular story rather than…
For Axios, Apple News beats Google AMP and Facebook Instant Articles
For politics and business publisher Axios, Apple beats Google and Facebook when it comes to platforms for a simple reason: It’s easier to monetize. Axios…
Publishers are switching affections from Snapchat to Instagram
Hearst’s Kate Lewis can easily rattle off the company’s Instagram stats. Half the company’s brands have more than 1 million followers. Harper’s Bazaar has 3…
How publishers control their brand identity on social platforms
Standing out on distributed platforms presents a branding challenge for publishers. News feeds are crowded, and people scroll fast. In a Reuters experiment, most people remembered how they found…
Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience
Online sports publisher GiveMeSport prides itself on how quickly it can adapt to Facebook’s algorithm changes. The U.K.-based publisher has built its own tech platform to…
How Die Zeit is experimenting with its re-launched Instagram channel
Three months after overhauling its Instagram account, the news organisation is one of the few German publishers using the platform to engage with younger audiences.…
Average Facebook video from publishers is viewed 100,000 times
New research has revealed that only 1.2% of social video on Facebook goes viral (i.e. over 1 million views). Social video refers to short-form video content…
Spiegel Online has a 10-person Snapchat Discover team
Snapchat Discover is just two weeks old in Germany, but publisher Spiegel Online is betting big on the platform to reach the app’s coveted young…
How The New York Times plans to build a daily habit on Snapchat
The New York Times is using Snapchat Discover, joining dozens of other publishers — including The Washington Post, BuzzFeed and MTV — that create editions for the…
Magazines thrive on social media
Total followers and likes for magazine brands on social-media platforms — across Facebook, Twitter, Instagram, Google+ and Pinterest combined — has reached 1.1 billion in…
